In your business, planning is an essential part of your growth. Because creating a plan takes time and there are many elements to prepare for, how do you know exactly what to focus on first? We put together a list of how to create a wedding photography business plan to set your business up for success. Take a look below to get started.
Define a Specialty
One of the first steps to take to create a strong business plan is to define a specialty. You are a wedding photographer, but what makes you unique and helps you stand out from others in the industry? Will you shoot locally or travel for your clients? Do you prefer to shoot outdoors or have a few favorite venues? These questions, and more, can help you decide what specialty defines you so you can create a strategic plan around it and share it with your ideal clients.
Identify Ideal Clients
Now that you know what makes you unique, you can then identify your ideal client. Use your specialty to help – if you are an outdoor photographer who loves adventure, your ideal client will have similar qualities. Also think about the age range they are, their likes and dislikes, and location to narrow down the selection. When you know who your ideal client is, you can develop a business plan specifically catered to them.