One of the most important parts of your role as a wedding photography business owner is to create strategic plans to help you succeed throughout the year. But, sometimes it can be difficult to know exactly where to start and what you need to focus on. Here at ShootDotEdit, we provide wedding photography editing services to help free up your workflow to focus on more important items in your business – such as your business plan! To help you find success this year, we reached out to Matt and Carissa Kennedy of The International Academy of Wedding Photographers to gain their insights to help you with your business plan this year.
When I was a young adult, I worked in a financial firm with one of the top financial planners in our area. One of the things I valued most from that job was learning how to create a practical, solid business plan. Every year my boss would sit down with me to go through his business plan for the next year. We would look back at how that previous year went, then we would review our goals for the next year. At that time, it gave me an incredible amount of motivation to achieve the goals for the business, and it wasn’t even my business! Writing a business plan does not have to be an intimidating process! It is the chance to reflect and dream. Dream big! You may have shot 40 weddings last year or maybe you only photographed one or two. Either way, if you have the desire of making your photography an actual business, it is time to treat it like a REAL business.