As you spend the off-season recharging and optimizing your business for next year, are you making updates that will help you stand out amongst other photographers? What can you do to truly differentiate yourself to book the clients you desire and grow your business?
In our Online Training: The Secrets to Standing Out in a Saturated Wedding Photography Market, Jessica Hill shared her insights on how to ensure your ideal clients notice you in the sea of photographers. Here are the top 5 tips from Jessica’s Online Training to implement into your business to attract clients who are perfect for you.
1. Learn to Say No
Regardless of where you are in your business, it can be easy to say yes to various opportunities. Unfortunately, saying yes to too many things can become overwhelming. It also takes you away from focusing on what is most important in your business. If you take on every opportunity that comes your way, you risk not knowing exactly who your target market is and what time of photography you should be focusing on. When you start saying no, you free yourself up to only focus on shoots and projects that help grow your business to where you want it to be.
“It’s one of the most powerful things you can do as an entrepreneur, because you’re able to say yes when the right client comes along.” – Jessica Hill
Image Compliments of Jessica Hill Photography