How vital is your Instagram business account in your marketing plan for your photography business? With over 500 million monthly active users, Instagram can help you expand your reach exponentially to ideal clients.
Since Instagram is such an influential platform for your marketing efforts, it’s necessary to stay up-to-date with the posts you share. One way to do this is to ensure you have diverse posts that keep your followers excited and engaged. Here are a few tricks to help you spice up your Instagram business account through diversifying your posts.
Start a Series
Have you ever started a series on your blog? It could have been related to your photography business, or was geared more toward your personal life. Maybe you did something along the lines of a “Fun Friday” post, where you shared something exciting you did every Friday on your blog. You can do the same with your Instagram account, and still connect with followers. If you decide to share the delicious things you bake every week, pick a day and post a photo of the final result. Series give your followers another reason to visit your account and see your photos.