With so many exciting updates and features for business owners on Instagram, now is the perfect time to make sure you have the best strategy possible for your account. More than ever, it’s necessary for you to focus on your engagement with followers to ensure they view and interact with your posts.
In our Instagram Guide, we share quick ways to make optimizations to your Instagram account, as well as tips to help you increase your following and make meaningful connections. To decide if your current strategy works for you, and your account is up to date, here are 9 optimizations you can make for your Instagram business account.
1. Create a Business Username
Similar to your Facebook business page, create a business username for your Instagram account. This makes it easier for people to find your other social pages. So if you are “Jackie Jones Photography,” your business username should reflect that. Something along the lines of @jackiejonesphoto or @jackiejonesphotography.