By now, you may have heard the news – Instagram introduced Stories to the social app! Not too long ago, we discussed Snapchat and whether you should use it for your photography business. The introduction of Stories to Instagram is undeniably similar to the Snapchat platform. The benefit of Stories is it incorporates the short video format of Snapchat with all of the features wedding photographers have to come to love about Instagram.
Instagram Stories allows you to share quick posts and videos with your audience. They disappear in 24 hours, and you can continue to post new ones for your followers to view. It’s a different way to share about you and your business, without overwhelming your followers. When you post to Stories, it’s your followers’ decision to view your images and videos, which helps you know who is engaged with you. Stories are a great opportunity for you, and here are our top 3 ways you can use them to grow your business.
1. Showcase Your Personality
Beyond your images, your personality sells you. It’s what makes clients fall in love with you and your images, and hire you for their wedding day. Just as you write your posts on Instagram with your personality in mind, use Stories to showcase additional aspects your followers do not see on your account. All you have to do is take a photo or record a short video of your choice and give your followers a deeper insight of who you are.