Are you confident in the relationships you build with your couples and their loved ones during the wedding process? The more you get to know your couples, the better their experience is with you and the more valuable products and services become. How can you ensure you make genuine connections with each couple so you can increase your overall profit for your business?
In our How to Generate $10k per Wedding Shoot Webinar, Business Coach Steve Saporito shared why you aren’t making $10k from every wedding, and how to fix that through making lasting connections with your couple. These are the top 5 tips for generating $10k from Steve’s webinar you can implement into your photography business today.
1. Switch Communication Methods
When couples search for a photographer, they may not know the importance of the experience or relationship they can build with you. Today, most inquiries are done through email. To personalize the experience from the beginning, in your email template for the initial inquiry response, make sure to include your phone number and inform the couple you would love to set up a call. With this gesture, you are giving your couple the attention they deserve to make this an overall positive experience.
“Those people that are getting on to the phone are finding that their clients are so overjoyed that someone has picked up the phone, and that they get to talk to a human being.” – Steve Saporito
This makes it easier for you to connect with the couple before you meet them in person. Initially, they might be uncomfortable with you in person, as you are just getting to know them. Use the phone call to ask questions to help them feel more comfortable with you, so when you meet them face-to-face, they are ready to share more about themselves and are open to your suggestions for products and additional services.