In your wedding photography business, booking clients is one of the most important tasks you have. Without couples to work with, how can you improve your skills and continue to grow? Using social media in your marketing plan is key to reaching larger audiences of potential clients. Instagram, in particular, is a great platform to share your stunning photos and reach out to ideal clients who may not know about you yet.
When you share images from your past events on Instagram, it showcases your style, which helps ideal clients decide if they want to work with you. In addition to posting your work, you can encourage followers to access your website and other social platforms to learn more about you. As clients view your website and more of your work, the chances increase of them reaching out to work with you. Here are 4 tips to help you successfully book clients on Instagram to get you started today.
1. Use Custom Hashtags
As you post on Instagram, using hashtags is key to sharing your work with a larger audience. Placing hashtags on your photos allows clients, who are searching, to more easily find your work. Custom hashtags are ones which represent you and your brand. They allow you to be creative and set yourself apart from other photographers on Instagram. Custom hashtags can include your name or business name (#mjphotography), or can be something which describes the wedding you are sharing (#mauiwedding). These types of hashtags help make your brand more recognizable and allow you to share your work with family and friends who may be looking for a photographer.