As you begin creating content and a title for your blog, take a moment to place yourself in your ideal client’s shoes. Start by thinking about what you would first do to search for a wedding photographer. When you type “wedding photographer” into Google’s search, how many websites and blogs appear? For brides and grooms looking for a photographer, having hundreds of pages filled with options can become overwhelming. Instead of searching through every photographer who appeared, they will focus on the first page of results.
Also think about what happens when your blog is shared on your social media networks. If your content is filtered in along with every other similar photographer, what will make your current and potential clients click to read more? Your blog title is key to achieving clicks on both search engines and social media. Although it can be simple to create a blog title which describes exactly what is included (such as Tracy and Joe – July 5, 2015), clients who are looking for something specific may be turned off from clicking.
Creating click-worthy blog titles to share with your ideal clients can help you reach out and share your work more easily. When a title appeals to what a couple needs to know for their wedding day, they will be more likely to click and read through your content. Here are a few tips to help you create click-worthy blog titles to get you started on your new blog post naming conventions.
From choosing a photographer, a venue, and all of the other important details of their day, wedding planning can be stressful for the bride and groom. Even brides who have a specific vision for their day can run into roadblocks during the process. In addition to featuring your past weddings on your blog, start creating content which caters to the difficulties couples may face.
When you create the title for informational blogs, creating curiosity provides a reason for couples to click on your post. A title such as, Save Time by Choosing Your Venue First, serves the purpose of explaining what the blog post will be about, but doesn’t necessarily create any curiosity. Instead, a title like, What Should You Focus on First in Planning Your Wedding?, creates a reason for the couple to click on your blog post and read more.
Feature Keywords for SEO
When you start creating titles for your blog posts, every title should feature a keyword your ideal client would search for or relate to. Incorporating keywords into your blog titles places your content higher, meaning you may reach the first page with your post. When a potential client searches for keywords you feature in your titles, your content appears in front of them (and the better the title, the more clickable it will be!). Remember to use the most relevant keywords for your business.
Include keywords into your blog titles which relate to your ideal client. If your ideal bride and groom love the outdoors, especially the beach, your blog title should feature those keywords. Using the title, How to Dress for an Engagement Shoot on the Beach, includes engagement and beach (which should match what your ideal clients are searching for).
Speak to your Target Market
As you curate content for your blog posts, which are directed at clients who are perfect for you, cater to them with your copy. Remember your target market is not made up of wedding photographers and many will not click on blog posts related to photography tips. Brides and grooms planning a wedding are interested in learning more about how to make the correct decisions for their wedding day. Any content you share with your clients should feature this topic and the title should reflect what they will take away from the post.
If you provide how-to blog posts for your couple, a title such as, Quick Tips to Planning an Outdoor Wedding, shows potential clients you know what they want to read about (and you are also helping them achieve their wedding goals). When you share your past work, instead of sticking with a generic title, include descriptive details of the location, venue, or type of wedding it was. Create a title which captures their attention, such as, Annie and Ted’s Snowy Colorado Mountain Wedding. Not only does this include the couple’s name, you are sharing the location and description of the wedding day.
Offer an Immediate Value
Since everyone is always on the go and busy with work, family, friends, and additional responsibilities, your content has to provide value to ideal clients. Because there are thousands of blogs, articles with countless information on the Internet for immediate view, your blog title has to share what ideal clients will receive from your content. If the title of your blog is bland and offers little to what the bride and groom will learn, they may be less eager to click.
For you to gain more clicks and readers on your blog, create a title which clearly describes the immediate value for your ideal clients. A title such as, 4 Reasons to Hire a Coordinator to Create Your Dream Wedding, informs readers you are providing them with concrete reasons to hire a planner for their wedding day.
Receiving clicks on your blog posts offers a chance for ideal clients to get to know you and your skills. Once you receive your color corrected images from a post production company, place them into your blog. You can then start creating click-worthy blog titles which encourage more clicks and views for your content, helping you reach out to a larger audience.
Find out more about using keywords in your blog titles to skyrocket your reach and more with our free Guide, SEO for Photographers: 8 Pro Photographer Sucess Stories! In our guide, created in collaboration with PhotoBiz, we reached out to 8 photo industry leaders to find out how SEO empowered their photography businesses. Read through their success stories to learn more!