Here at ShootDotEdit, we spend a lot of time covering tips to effectively upgrade and maintain your blog. From plugins to use, naming conventions to try, and how to use a blog calendar, we’ve covered topics which can help you fully maximize your blog.
In our Secrets to Blogging for the Savvy Photographer Webinar, Jeff and Erin Youngren, discuss steps to creating an effective blog. Since blogging is so important for your business, we’re going to break down the steps into three separate posts. Today, we want to discuss being strategic with your blog. Here are 3 steps to kickstart your blog through a well-planned strategy.
1. Focus on ROH
In business, you have probably heard about ROI (Return of Interest), which directly benefits you as the owner. When you have a high ROI, the work you put in increases your overall profit. Instead of focusing on ROI for your blog posts, Jeff and Erin suggest focusing on ROH (Return of Happiness). Since many consumers base their purchasing decisions on how they feel about a product or business, strategically creating content your ideal clients enjoy is key to mastering ROH.
“True marketing is where your client’s picture of happiness and services intersect.” – Brian Clark of Copyblogger