In your photography business, it is important to have established processes and systems that help you maintain your success. As you continue to work with your ideal clients and practice your skills as a photographer, what are some ways you can increase your income by a substantial amount? One way is by optimizing the systems you have in place to help you grow as a business owner, and allow you to meet and book more clients each year. Pricing is one of the most difficult aspects of owning your photography business, but is also one of the best ways for you to increase your profit with your upcoming bookings. Implement these six quick, pricing optimizations for big results.
1. Re-evaluate your Current Pricing
When you started your business, you may have set pricing that fit the goals you wanted to reach at that time. If you have yet to change your prices to match your worth, this is something that can help you increase sales and profit drastically. Since you are usually busy meeting clients or shooting, document the amount of time you spend working on each unique wedding from the beginning of the process until your final interaction with that couple. Adding up the hours can help you see how much time you spend, and then you can reevaluate your current pricing.