When you began your wedding photography business, did you think that most of your time would be spent working on the business aspects of it rather than shooting? From scheduling meetings, responding to emails, designing albums, and ordering prints, there are numerous tasks you are responsible for! Some of these can take up a lot of time, which can result in you falling behind on other tasks (especially during busy season!). As a business owner, it is crucial for you to understand how to find these problem areas, which are also known as bottlenecks. A business bottleneck can be an area of your wedding photography business that is very time consuming and causes you to not accomplish other tasks that are also important. Bottlenecks can also be tasks that are not profitable because they cost more money than they are worth.
Even though it may be common to have bottlenecks in your business, there’s good news – once you spot the bottlenecks, there are ways to manage and eliminate them! Here are some ways to spot bottlenecks, and how you can fix them to focus on the most important tasks in your business.
Identify the Problem Areas
Before you can solve your bottleneck problem, it is necessary for you to identify what specific tasks are holding you back. There may be one main task that add hours to your workflow, or there may be several – this is okay! The most important things is that you take a clinical look at your business and identify all of them. Examine each area of your business, from answering emails to booking clients to adding your Signature Style to images.
You can also take a step back from your business and decide what parts you enjoy, and what parts take you longer because you do not find joy in performing those tasks. Many times, the tasks you do not enjoy working on are the ones that hold you back the most. Make a list of the tasks that bring you pain each time you need to work on them, and document the time it takes for you to work on them as well! This will allow you to see how much time you could save if those tasks were removed as bottlenecks. [···]