One of the best parts of being a wedding photographer is having the ability to capture beautiful and unique moments. Once you shoot the wedding and have your images edited by a photo editing company, what steps to do you take to share your work? With 72.8 million users and counting, Pinterest is becoming one of the top social media marketing platforms for wedding photographers to use.
Denver, Colorado photography duo Jason and Gina Grubb use Pinterest to share their wedding images to reach clients that are part of their target market. Not only does their Pinterest business page have 1.5K followers (and growing!), Jason and Gina have a strategic approach on how they use their content to attract ideal clients. Here are a few tips to help you create a Pinterest page that reflects your brand and attracts the clients you want to work with.
Expand Your Reach
As a wedding photographer, it is important for you to get in front of as many potential clients as possible with your images. According to Jason, 81% of all Pinterest users are women who are likely looking at boards while planning their wedding. When a user reaches one of your images, they get to discover who you are as a photographer. Jason and Gina understand that the more images they place on Pinterest, the larger audience they will reach. [···]