With the large amount of content produced every day by photographers, it can be overwhelming to know how to produce content that will be seen. Additionally, it can be even more challenging to produce valuable content that can attract your ideal clients and help you book more weddings. Since you have more free time after outsourcing your images to a post wedding photography service, you can spend that extra time gathering information and writing your content!
So how do you know if you are creating successful content? Whether the content you produce is placed on your blog, social platforms, or in emails, you need to measure it’s results. By doing this, you can learn what your target market is interested in and what you should produce more of. Here are 4 tools you can use to measure your content’s success!
Blog Posts: Google Analytics
Blogging can be a great gateway for potential clients to get to know you and your brand. If you have worked to create a blogging schedule and are posting 1-2 times a week, you need to know which content readers are finding valuable. Google Analytics is a great (and free) resource for you to determine how well content on your blog is performing. Through Google Analytics, you can measure items such as page views, unique visitors, popular posts, and bounce rates. It can be a bit overwhelming to know where to start, so begin by looking at how many page views each blog posts is receiving. This will give you a good starting point to know which posts your audience is drawn to. [···]