As a wedding photographer, you are a specialist in creating memories that will last a lifetime for your clients. After you provide your couples with a great experience, they have the opportunity to share how great these moments were with their friends and family members. This is great to have this kind of word-of-mouth reputation. However, it is even better when couples can share their experience of working with you with other couples that have, too—it establishes a unique and special bond between them that you helped form!
One of the best things you can do to achieve this is to bring brides together that have experienced your professionalism and creativity first-hand. This fosters a strong community of brides and continues to build their trust and loyalty with you and your brand, making them lifelong clients. With that in mind, here are 3 ways you can establish a community for your past brides.
1. Organize Events for Your Brides
People love to get together over shared interests or mutual experiences. Simply put, there is nothing like the energy of a room full of people who are all excited to be right where they are. As a wedding photographer, you can help to create a special community of your past brides and organize exclusive events for them. You want to find unique and fun ways for your brides to connect! For example, maybe you are interested in creating a guide like, “10 Things Every Bride Should Know before the Wedding Day.” This would be an excellent time to organize a get together with past brides, so they can share their own stories, and contribute to the success of other brides. [···]