Before establishing an effective wedding photography business, you have to know who you are trying to attract, and most importantly, who your ideal clients are. Ideal clients are your dream clients – they are your target audience, most preferred consumers, and your biggest fans.
In our recent Discovering Your Ideal Client Webinar, wedding photographers Jeff and Erin Youngren discussed how ideal clients bring joy and satisfaction to your business and become the reason behind why you love what you do. Here are 5 helpful tips on how to discover your ideal clients.
1. Profile Yourself
Profiling yourself will help you identify similar interests that your ideal client shares. Since you have your wedding photo editing outsourced to a specialist, you have more free time to start thinking about yourself what’s important to you. Do you value creativity or simplicity? What are the reasons behind your decisions? How do you spend your money and free time? When profiling yourself, you are figuring out what your core values and beliefs are. Writing down these qualities about yourself will make your profiling process much easier. Chances are, some of your same values, hobbies and beliefs will be the same as your ideal clients. [···]