Facebook is an essential resource for you as a wedding photography business owner. With at least 350 million people logging in every month, you have the opportunity to capture the attention of ideal clients around the world! Facebook doesn’t allow users to do business on their personal pages, so it is necessary for you to create a customized Facebook page that is catered to your ideal clients. Since you’ve made the decision to outsource your wedding photo editing, you can take these 4 tips and customize your Facebook fan page.
1. Include a branded cover image
One of the most important parts of your Facebook page is your cover image. Make sure that you design a Facebook cover image that takes into consideration that there is a headshot in the left corner of the space – meaning you want to avoid creating an image that is blocked by the photo or other tabs. As you choose the image that will represent you and your business, find an image that reflects you as a wedding photographer.
Photographer Ning Wong has a cover image on his fan page that is simple, but represents his brand and what type of images he will shoot for clients. The simplicity of his cover image shows his followers that he pays attention to detail and will do the same in their wedding shoot. [···]