Archives for 2015

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9 Simple Tricks to Using a Video Light

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When shooting during the wedding day, being comfortable with your couple and knowledgeable about how to capture the best images is key to a smooth shoot. Because your shoots may occur during any point of the day, it is necessary for you to understand how to use various lighting techniques. Though the wedding shoot happens quickly and you are constantly moving, you have an opportunity to test out your skills in lighting. For you to capture dynamic images for your couple, you must learn about tools which can help provide the perfect light.

A video light is a small and consistent light source which provides a harsh and direct light. Knowing how to use this light so it does not overpower your shoot is a must. Here are 9 simple tricks to help you use a video light in your next wedding shoot.

France Photographers Video Light

Image Compliments of France Photographers

1. Position the Light Correctly

When shooting the bride and groom, create light to flatter your couple by positioning it correctly. A video light allows you to focus more easily on the light on one subject, rather than lighting everything in the background. Because of its harshness, height is crucial when using a video light. To create flattering shadows on your couple’s faces, hold the light above the center of their eyes so the shadow is just below their noses. Be sure to keep the light equal on their faces, especially when they are looking directly at the camera.

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Top 5 Tips: The Unknown Secrets of Becoming a Success in Photography

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Look at your current schedule. Are you behind or overwhelmed by all your responsibilities? Do tasks keep appearing on your plate, creating business bottlenecks, and stopping you from focusing on success photography business items because you have no time to work on them? These business bottlenecks can range from administrative duties, to blogging, to email organization, to anything else which takes you too long to accomplish.

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12 Apple Shortcuts to Speed up Your Day

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Here at ShootDotEdit, we know how much your workflow is affected by constant deadlines and piling tasks. Every day can be spent behind your computer if your workflow is not manageable. Since Apple products are popular within the photography community, you can incorporate shortcuts into your workflow to help you eliminate time spent on projects which may not necessarily help you grow. In the past, we’ve covered how to use Lightroom shortcuts and how you can use tools to help you speed up your workflow. So you can spend less of your time behind the computer, here are 12 Apple shortcuts we love to help you speed up your day. After you’re done reading, check out the entire list of Apple keyboard shortcuts here.

1. Copy and Paste

Much of the communication between you and your clients is done through email. Sometimes, you may keep client information in a separate document found on your computer. Using the keyboard shortcut Command + C quickly copies the text you want to move elsewhere, and Command + V allows you to immediately paste the text into the chosen document.

Tip: When you copy and paste text from an email or document and place it into a new format, the formatting or font may be different. Press Control + Command + V to paste the text in a notebook (such as TextEdit) and remove the formatting before placing it in a new document.

2. Switch Applications

When you are in the middle of a busy day of work on your computer, multiple programs are likely open at the same time. Rather than spending the time searching for a program you need at the moment, hold down “Command” and press “Tab” to display an icon of every open application on your computer. Select the program you need to work in by pressing Command + TAB until you land on the correct program.

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How to Make the Wedding Coordinator Your Best Friend

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During the wedding day, there are various resources involved in making sure everything runs smoothly for the bride and groom. In addition to you photographing the happenings of the day, multiple vendors take care of the cake, flowers, decorations, and music. These vendors are people you should get to know and create lasting relationships with. Not only can they help you meet ideal clients, they can become friends who support what you do and help you get through the longest wedding day shoots.

An important vendor involved in the day is the wedding coordinator, who has been working with the couple from the beginning to help their vision come to life. Jessica Gillon, owner of Events by Design, compares a coordinator to a producer or director of a movie. The star of the movie has great ideas but may not have the ability to make them come to life, but the producer or director can help their vision happen. Among other important decisions, a wedding coordinator helps the bride and groom choose the perfect vendors, which includes the wedding photographer!

Since wedding coordinators are a large part of the day, it is important for you to build a relationship with them. Not only is the coordinator someone who can make it easier for you to shoot the couple and their wedding party, they are powerful referral sources for your business. When you connect with the wedding coordinator, they get to know who you are and can help match you with the perfect couple. Here are some of Jessica’s tips to help you make the wedding coordinator your best friend.

Follow the Timeline

Because the wedding day can be chaotic, the wedding coordinator helps the couple create a timeline which helps everything run smoothly. This is a detailed list of everything happening during the day, such as when the bride and groom get ready, what time they should arrive at the ceremony, and when they should include each activity within the reception. There are also specific details included in the timeline of when you should arrive and start shooting the couple and their wedding party. [···]

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Top 5 Tips for Utilizing Off Camera Lighting

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When you think about all of the different elements that compose a strong photo, what is one aspect you have the most trouble with? For many photographers, lighting can be challenging to master, especially when it comes to utilizing off camera lighting. The key to enhancing your wedding photography images is to understand how light works and how you can apply any type of lighting to your shoots.

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Office Design and Setup Inspiration from 11 Industry Pros

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When you decided to become a wedding photographer, the decision came with a lot of responsibility, as well as a bit of pressure. As your brand continues to develop, it is important to have a dedicated workspace for your business. This is somewhere you can be yourself and feel inspired to successfully run your photography business. Your office should be a stress-free work environment which helps you be the best business owner possible. The more comfortable you are in your space, the better work you will produce. To help you get started on your office design, we put together a list of 11 industry pros who have successfully created an office design to help them stay consistently inspired in their business.

1. Stephanie Messick

When creating a design for your office, it can be necessary to separate your business from your personal life. Developing a space for your business that is it its own can help you focus on achieving your goals. If your office is in your home, perhaps you can make it a room in which no one else can enter besides you and any clients you meet. In addition to creating an office focused on your work, it should be a place you love to be, as well as a place your clients are excited to visit. This can assist you in motivating yourself to accomplish the necessary task your business needs to grow.

Destination Wedding and Portrait Photographer, Stephanie Messick, has an office design which is dedicated entirely to her business, rather than splitting her personal and work spaces. When you create an office similar to this, you can create a space which drives you to do some of your best work.

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Why You Need a Blog Calendar (and how to create one)

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After the wedding day shoot is over, you have dynamic images you want to share with your couple, as well as on your blog. Before you send your images out to a wedding photo editing service, you may decide to post one single image on your blog or social media platforms. Giving a sneak peek of a photo from the wedding day will make your followers (and couple) eager to check back when you post additional images.

Sticking to a schedule for posting on your blog is necessary for you to create a loyal following of clients. If you do not have a blog calendar to help keep you organized, you may not be following a schedule conducive to your workflow. Creating blog posts last minute and deciding when to post them can cause stress and may take time away from other important tasks. Here are a few reasons why you need a blog calendar in your business and a few tips to help you create one.

Stay Ahead of your Workflow

When you are booking clients for your business, you typically do it well in advance of the wedding day. The strategy behind this is you have the opportunity to spend time with your couple and get to know them before their day. You also have a chance to be prepared for the wedding shoot, in addition to all of your other tasks.

Related: What are a few tasks you can take off your plate today?

Think about a blog calendar in the same way. If you create a calendar that lays out your blog posts for the upcoming month, you will know exactly what you have to work on in terms of blogging. Even though the posts may not be written yet, you still have an idea of your workload. When you create a blog calendar, you give yourself the chance to schedule blog posts as far in advance as necessary.

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9 Books You Should Read This Off-Season

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Now that off-season is officially here, you have the opportunity to take a step back and breathe. Although your business could always use adjustments and improvements, it is important for your well-being to slow down a bit. Busy season can take a toll on you, so this is the perfect time to regroup.

The off-season allows time for you to revitalize yourself as a photographer and business owner. One of the top qualities of a successful business owner is the desire to learn. During this time, you have the chance to attend photography workshops and seminars, network with local photographers and vendors, and read as much as possible. Because understanding how to approach the next busy wedding season is crucial, we put together nine books you should read during the off-season.

1. START

Written by Jon Acuff

With an ever-changing industry, you may feel as if you need to revamp your business and try a new strategy. After all, the same techniques you used years before may not be what gets you to the next level this year. Making large changes to your business can be challenging and frustrating at times, especially if you are not finding success right away.

Related: Are you setting achievable goals for your business?

Start: Punch Fear in the Face, Escape Average and Do Work that Matters helps you to achieve your goals in an efficient and timely manner. Using the five stages most people go through in life, Acuff provides actionable tips to speeding up the process of making your business awesome with limited roadblocks.

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7 Facebook Cover Image Designs We Love

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In your wedding photography business, there are many avenues you can take to reach and connect with clients. The various social media platforms available for wedding photographers makes building relationships with clients simpler than ever before. Facebook, in particular, is a social media platform which allows photographers to create a business page and feature relevant content with thousands of clients at once.

Since a majority of photographers are on Facebook reaching clients who may be ideal for you, you need a way to stand out and encourage those clients to book you for their wedding day. One of the best ways to attract ideal clients to your Facebook page (and get them to move on to your website) is to feature a dynamic cover image design. The cover image on Facebook is one of the first things a client will see when accessing your business page. For you to grab the attention of clients who are perfect for you, your cover image should showcase who you are as a photographer and business owner. To give you inspiration on your design, we’ve put together 7 of our favorite Facebook cover images from photographers in the industry.

1. Create a Simple Cover Image

When a client views your Facebook business page, their eye will first divert to your cover image design. If there is too much happening on your image, and it does not represent your brand, it could cause confusion for clients. After all, you are in control of the images they receive after the wedding day. Your cover image design tells clients what type of photos you enjoy creating, and what you will likely produce for them. The simpler and cleaner your cover image design is, the easier it is for clients to get an idea of your style.

Related: Are you using the top 5 tips for Maximizing Facebook?

ShootDotEdit-Facebook-Cover-Image-Amy-and-Jordan-Wedding-Photographers

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