Just like the wedding photography industry, social media is constantly evolving. It seems like every week there are updates and adjustments to the various platforms (some of them are great and some require you to modify your strategy). One thing is for sure – social media is an essential part of the marketing strategy you use for your business.
As a wedding photographer, platforms like Instagram and Facebook are ideal for you. They allow you to share your content and images with large audiences, which helps you drive traffic to your website and blog. Even better, both platforms allow you to share content with specific audiences made up of ideal clients. Instagram and Facebook ads are valuable tools to focus your marketing efforts on and get the maximum benefit. Since there are plenty of ways to set up ads, we partnered with wedding photography duo Jesse and Becky Morquecho of Idealust. In an Online Training with them, Jesse and Becky shared their insights into what works in regard to building ads that convert clients. Here are a few tips to help you create effective (and profitable!) Instagram and Facebook ads.
Create Relevant Content
Because Instagram and Facebook use native advertising, you have the ability to create ads that can look like non-paid or non-ad content. To find success, produce content that is relevant and encourages engagement. When you encourage comments or shares on your ads, Instagram and Facebook will actually make it less expensive for you to get in front of more people. The platforms promote the content their users want to see, which is encouragement enough to ensure what you share is relevant and valuable. Also, keep in mind that the more engagement your ads receive, the more people will respond and want to learn more about you.