As a wedding photographer, there are many tools that you can use to attract new clients to your website – which brings you more bookings and increases your overall profit. Not only can you network with vendors, but you can build a following on social media and attract new readers to your blog. It can sometimes be challenging to continuously attract new readers to to your blog if you don’t know where to start.
Here at ShootDotEdit, we’re invested in teaching photographers how to run successful businesses. In addition to providing photography editing services to wedding photographers, we love to provide you with the best ways to improve your business and meet new clients! Here are some tips and tricks that you can use to create a strategy to attract new readers to your blog.
Identify your Target Audience
As you focus on blogging, it is important to identify who your target market is. Your blog can be a gateway to your website for many people, and you want to make sure that you are attracting the right viewers. While it may be simple to create blog posts focused on photography tips and tricks, be sure to understand the type of readers who will be viewing each post. By posting photography related posts, you will increase your photographer following. Unless shooting other photographers’ weddings is in line with your target market, be sure that you are posting content that will relate to your target market. Take time to determine who your ideal clients are and create content that will keep them engaged. Also keep in mind that you want to reach more clients like them.
Tip: Consider creating an additional blog for your educational photography related posts. This way, you can share that specific blog with photographers and keep it separated from your posts that are meant to help you book more weddings.