Using Social Media as a Wedding Photographer

How to Attract New Readers to your Blog

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As a wedding photographer, there are many tools that you can use to attract new clients to your website – which brings you more bookings and increases your overall profit. Not only can you network with vendors, but you can build a following on social media and attract new readers to your blog. It can sometimes be challenging to continuously attract new readers to to your blog if you don’t know where to start.

Here at ShootDotEdit, we’re invested in teaching photographers how to run successful businesses. In addition to providing photography editing services to wedding photographers, we love to provide you with the best ways to improve your business and meet new clients! Here are some tips and tricks that you can use to create a strategy to attract new readers to your blog.

Identify your Target Audience

As you focus on blogging, it is important to identify who your target market is. Your blog can be a gateway to your website for many people, and you want to make sure that you are attracting the right viewers. While it may be simple to create blog posts focused on photography tips and tricks, be sure to understand the type of readers who will be viewing each post. By posting photography related posts, you will increase your photographer following. Unless shooting other photographers’ weddings is in line with your target market, be sure that you are posting content that will relate to your target market. Take time to determine who your ideal clients are and create content that will keep them engaged. Also keep in mind that you want to reach more clients like them.

Tip: Consider creating an additional blog for your educational photography related posts. This way, you can share that specific blog with photographers and keep it separated from your posts that are meant to help you book more weddings.

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3 Ways to Create a Community for your Brides

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As a wedding photographer, you are a specialist in creating memories that will last a lifetime for your clients. After you provide your couples with a great experience, they have the opportunity to share how great these moments were with their friends and family members. This is great to have this kind of word-of-mouth reputation. However, it is even better when couples can share their experience of working with you with other couples that have, too—it establishes a unique and special bond between them that you helped form!

One of the best things you can do to achieve this is to bring brides together that have experienced your professionalism and creativity first-hand. This fosters a strong community of brides and continues to build their trust and loyalty with you and your brand, making them lifelong clients. With that in mind, here are 3 ways you can establish a community for your past brides.

1. Organize Events for Your Brides

People love to get together over shared interests or mutual experiences. Simply put, there is nothing like the energy of a room full of people who are all excited to be right where they are. As a wedding photographer, you can help to create a special community of your past brides and organize exclusive events for them. You want to find unique and fun ways for your brides to connect! For example, maybe you are interested in creating a guide like, “10 Things Every Bride Should Know before the Wedding Day.” This would be an excellent time to organize a get together with past brides, so they can share their own stories, and contribute to the success of other brides. [···]

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How to Create a Successful Social Media Strategy

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As a busy wedding photographer, your calendar is full with client meetings, marketing, blogging, and most importantly, weddings. With everything needing your attention at once, it can be challenging to keep track of everything you need to do, especially small day-to-day tasks such as social media. This is understandable, but the good news is there are ways you can avoid forgetting, and instead, continuously stay relevant in the minds of your past, present, and future clients!

Creating a social media schedule for your business is extremely helpful in assisting you with maintaining a consistent and successful workflow. This is one of the benchmark steps in a successful content marketing strategy, which is why we’ve developed 4 steps to help you figure out what works best for you and your business.

1. Decide on your Social Platforms

Before you can determine how often you are posting, you will first need to know what platforms work best for your business. You want your images to make a connection with your audience, and social media platforms are extremely helpful for several reasons. Instagram allows you to share your photos instantly with other users. You can also use Twitter for the same purpose, as well interacting with your followers. Facebook is also great for this because you can use it for contests that engage people in your feed. [···]

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