Social Media Tips for Wedding Photographers

Top 5 Tips for Instagram Strategies for Wedding Photographers

instagram strategies for wedding photographers

Instagram for wedding photographers… on the one hand, there are so many ways the app can be valuable for your photography business (and so many success stories to prove it). On the other hand, it’s constantly changing and challenging to master. The algorithm updates, the addition of Stories – there are so many things to keep up on. Yet, using your Instagram business account to increase your reach is a proven strategy to help grow your business.

In our Online Training: Instagram Strategies for Wedding Photographers That Actually Work, Natalie Franke shared an exclusive walk-through of her Instagram account. She also shared her recent discoveries on how to make money on Instagram and grow your business. Here are the top 5 tips from Natalie’s Training to discover how to succeed.

1. Use Planoly for Scheduling

Like many parts of your wedding photography marketing strategy, using a scheduling program to help you with Instagram is crucial. Natalie uses Planoly to not only schedule her posts and set reminders but also to store images for future Instagram posts. The program works for both your phone and desktop and allows you to plan and schedule your content so you can market to the best of your ability.

wedding photography couple portraits instagram

Image Compliments of Natalie Franke


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Instagram Strategies for Wedding Photographers That Actually Work

Our Online Training is over, but great news – we’ve published a recap of it on our blog for you to access. Throughout the blog post, we share Natalie’s favorite scheduling platform, the types of posts she uses to connect with her audience, how to maximize Instagram Stories, and more! Read through the post and gain more of Natalie’s insights here!


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One Simple Way to Maximize Wedding Photography Posts on Your Facebook Business Page

Facebook has long been a popular medium for professional wedding photographers to post and share their images. The social media giant has changed dramatically over the years, and it’s no secret the amount of engagement that each post sees is significantly lower than it once was.

With engagement dropping, it is more important than ever for photographers using Facebook to post their wedding photography pictures to understand how to maximize engagement. In our previous post, we shared how to maximize engagement on your business page with your images (after they’re color corrected by a wedding photography editing service). In this post, we are looking at tips to increase Facebook engagement as it relates to what you write.

Keep it Short

The data is in… shorter posts create more engagement on Facebook. Posts that had 81-249 characters in the text received 60% more engagement than posts with 250+ characters. And, posts that contained less than 80 characters in the text received a huge 166% increase in engagement over posts with 250+ characters. To put that in perspective, that is almost three times the amount of engagement!

outdoor wedding photography

Image Compliments of Danny Dong Photography


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Pinterest for Wedding Photographers: Are You Properly Utilizing It?

pinterest for wedding photographers

As a wedding photographer, social media is one of the top ways to market your wedding photography business. Here at ShootDotEdit, we know there are various platforms that require your attention. Some platforms, more than others, are often utilized in a greater capacity (like Facebook and Instagram). Other platforms, like Pinterest, are sometimes underutilized (even though there are great benefits in using it).

We love to share valuable information with you about these subjects (in addition to providing wedding photographer editing services), and we like to reach out to industry leaders to gain their insights. Wedding photographer and ShootDotEdit Customer, Melissa Jill, is here to talk more about Pinterest and how it can benefit your business. Read through to decide whether you are properly utilizing it for your business and why you need to start.
melissa jill headshot


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The Tools to Maximize Instagram Galleries for Wedding Photographers

How many times have you wanted to post multiple images on Instagram, but didn’t want to clutter your account? With Instagram Galleries, now you can post more than one image at a time, and maintain the style of your account!

The newest update allows you to share up to 10 images (or videos) in one post for your followers to swipe through. This is great news for you and your photography business, since you share past wedding images and more, to attract ideal clients. There are many possibilities with this new addition to take advantage of, especially when it comes to posts that share about your photography and brand. We’ve put together a few tools to help you maximize Instagram Galleries for your wedding photography business.

Build a Strategy

This is not the first time Instagram has introduced a new feature to the app. For example, they introduced Instagram Stories, which was a significant update for users. With Instagram Stories, image posts received less interaction, which caused many to reevaluate their strategy to keep followers engaged.

Now, with Instagram Galleries, you have the opportunity to increase the interaction from your image posts. Take the time to adjust your strategy to include Galleries, so you maximize the newest feature with your followers. Keep in mind, although you can post up to 10 images and videos to your account, the posts you share should still reflect your brand.

black and white couple portrait

Image Compliments of Zach and Jody Gray


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14 Tips to Building a Strong Social Media Plan This Year

Building a Strong Social Media Plan

More than ever, a strong social media presence is vital for the success of your wedding photography business. Do you have a plan in place for how you will maximize social media this year to reach ideal clients, increase awareness about your brand, and book more weddings? To get you started, here are 14 tips to help you build a strong social media plan this year.

1. Identify Where Your Audience Is

Although having a presence on each social platform is ideal, it can be helpful to know where the majority of your audience is. If, for example, you find that most of your clients come from Facebook, this is where you want to spend a bit more of your time and efforts.

Style & Story Creative Outdoor Wedding Image

Image Compliments of Style & Story Creative


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How to Effectively Turn Instagram Followers into Customers


Marketing for your wedding photography business is one of the key ways to find and book clients who are perfect for you. Instagram is one of the biggest social media marketing platforms for wedding photographers. The efforts you place into Instagram allow you to reach a large audience of potential clients and attract them to your account.


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How to Use Instagram Stories: A Simple Guide for Wedding Photographers


By now, you may have heard the news – Instagram introduced Stories to the social app! Not too long ago, we discussed Snapchat and whether you should use it for your photography business. The introduction of Stories to Instagram is undeniably similar to the Snapchat platform. The benefit of Stories is it incorporates the short video format of Snapchat with all of the features wedding photographers have to come to love about Instagram.

Instagram Stories allows you to share quick posts and videos with your audience. They disappear in 24 hours, and you can continue to post new ones for your followers to view. It’s a different way to share about you and your business, without overwhelming your followers. When you post to Stories, it’s your followers’ decision to view your images and videos, which helps you know who is engaged with you. Stories are a great opportunity for you, and here are our top 3 ways you can use them to grow your business.

1. Showcase Your Personality

Beyond your images, your personality sells you. It’s what makes clients fall in love with you and your images, and hire you for their wedding day. Just as you write your posts on Instagram with your personality in mind, use Stories to showcase additional aspects your followers do not see on your account. All you have to do is take a photo or record a short video of your choice and give your followers a deeper insight of who you are.


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