Social Media for Wedding Photographers

Facebook Hashtags: Should You Use Them?

Hashtags on Facebook

One of the main ways to stay top of mind with ideal clients is to increase the awareness for your business. Social media is a simple way to share your images and content, and encourage followers to learn more about you. When you incorporate Facebook hashtags on your posts, you cater to your target market and what they are interested in. In the past, we’ve talked about the best hashtags to use on Instagram and on Twitter, as those are two of the top platforms to do so. Today, we are focusing on hashtags on Facebook, and if you should use them on the posts you share.

With 1.86 billion monthly active users, Facebook is an ideal platform to share your images and content with your target market. And although not as commonly used, Facebook hashtags can still provide you with value in expanding your reach. We recently chatted with Heather Ball of Blossom and Bloom Photography about how she uses hashtags on Facebook to cater to her ideal clients, and the benefits of doing so. Keep reading to decide whether you should use hashtags on Facebook posts in the future.

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Share More About Your Brand

When you incorporate branded hashtags on Facebook, specifically on your business page, you create a specific area just for your business on the platform. After you book your clients, you can share that hashtag and encourage them to provide it to their family and friends. As they search for your branded Facebook hashtag, they will see your collection of images and posts and learn more about you.

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8 Reasons Iconosquare for Instagram is Worth Your Time

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As you build your social schedule for Instagram, what do you use to give you insights into your account’s performance? In our Instagram Guide for Wedding Photographers, we discuss the many techniques you can use to attract followers and encourage engagement. As a professional wedding photographer, you’ll want to use an Instagram business account to promote your brand and measure your activity. By tracking and measuring your Instagram efforts, you’ll discover what works best for your account, and how you can maximize interaction on your posts. What program is suited to help you evaluate your Instagram strategy?

Iconosquare Review

While there are different ways to analyze and review your Instagram account, Iconosquare is a platform that provides you with the information to monitor and adjust techniques for your photography Instagram account. We’ve put together an Iconosquare review, and here are 8 reasons Iconosquare for Instagram is worth your time.

*When you use this link to sign up for Iconosquare, you’ll receive 20% off: http://ssqt.co/mQcnrcs

1. Learn What to Post

For your business account, you may already have a strategy in place for what you post. But what do your followers like the best of the images you post? Iconosquare informs you of what your followers enjoy the best on your account, which allows you to make decisions on what type of posts you should continue to schedule. When you post images your followers love, the photos have a better chance to get more likes, and you can establish an effective account.

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How to use Hootsuite for Your Wedding Photography Business

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In your wedding photography business, it is important to spend a majority of your time reaching ideal clients. With the advancements in technology and the Internet, there are plenty of platforms you can use to achieve this. One of the fastest ways to reach clients (past and present) is to use social media to share your content. Since almost 1.7 billion people have active social media accounts, you need to have a presence online so potential clients can readily find you.

Although utilizing social platforms, such as Facebook, Twitter, Instagram, and Pinterest, can help you reach additional clients, how do you carve out the time to make it work for you? Regardless of the season, you are a busy wedding photographer who has to take care of your business. How can you spend your time creating and posting on social media without falling behind on your other tasks?

Hootsuite is a social media management program which can help you manage your platforms to reach more of your ideal clients. Using Hootsuite in your workflow helps you connect with a larger audience through each of your social platforms. Check out these tips for using Hootsuite and get started managing your social media today.

Manage Multiple Social Media Platforms

As a wedding photographer, it is important to be present on social media platforms which will help you reach a larger audience. This means you are in charge of more than one program at once. But, when you take time to post to each network, it takes valuable time away from other parts of your business.

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Skyrocketing Your Reach on Social Media Through Contests

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In your photography business, are you actively using social media to expand your reach and attract new followers? With over 2 billion people in the world with social media accounts, there is a huge pool of followers you could have! Knowing this, how do you increase your reach and engage even a fraction of these people?

While there are several ways to expand your reach on social media, a great way to engage people is through contests. With contests, you have the ability to not only get in front of your current followers, but their friends and family as well. This can result in obtaining numerous new followers! Done right, you could skyrocket your reach on social media, allowing you to book more weddings and have a strong social presence. Here’s how to create effective contests that will increase your traction on social media.

Set Goals

Before you can successfully expand your reach with contests, you must set goals for each one you execute. What do you want to achieve through them? Are you looking for a certain number of new followers, increased engagement on your blog, or more weddings to book? With your goal, assign a metric (a numerical value) to it. This helps you have a clear and defined goal of what success looks like. [···]

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