Pricing Tips for Wedding Photographers

Vanessa Joy’s 3 Favorite Pricing Rules Every Photographer Needs

Understanding how to properly set prices for your wedding photography business is an important part of your role as an owner. Often times, it can be challenging to know exactly what will work for your products and services. How can you set prices for your wedding photography packages that will help you increase your profit?

ShootDotEdit Wedding Pro, Vanessa Joy, is back with her next guest post to share her 3 favorite pricing rules that every photographer needs. Take a look below and see what adjustments you can make to your current structure to ensure you are set for the rest of the year.

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Having your cake and eating it too.

Pricing and packaging is where I see a huge majority of photographers stumble. Typically, they fumble around guessing what they should charge and usually end up charging something they think is a lot, only to discover later that it’s not even enough to pay the bills. You are going to read this article. You’re going to apply it to your business. You will not be a starving artist.

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Image Compliments of Vanessa Joy Photography

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4 Tips to Setting Up Your Wedding Photography Packages

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Out of the many things you have to work on for your business, setting prices for your products and services may be one of your least favorite tasks. But, properly pricing your business is a crucial part of your overall success. If you decide to use wedding photography packages in your pricing model (most do), do you know how to set it up so your clients are satisfied and you stay profitable? 

Wedding Photography Packages

For most wedding photographers, pricing their services with packages is the easiest and clearest way to start. If you are just starting a photography business, utilizing a three or five package structure for your clients to book you is a great place to start. As you grow your wedding photography business, you will learn a lot more about the unique details that your target market expect, not only in terms of your services, but also the products that you offer. As the years go by, you’ll want to continually revsit your pricing structure to make sure you have the best set up. 

When setting up your wedding photography packages, you have to ensure that they are both attractive to your target market, while simultaneously producing profit for you. It can be a bit of a puzzle, ensuring that both sides are met with every package. And, it can be really confusing! Taking the time to properly set up your packages will ensure that your clients aren’t pushed away by your pricing, while also keeping you profitable every year.Here are 4 must-have tips for selling with packages for your wedding photography business.

1. Share a Reasonable Starting Price

Your wedding photography packages must start at a price that does not scare your target market away. Notice we said target market – it’s ok if your start price scares the wrong couples away! “Starting Price” refers to the price of your first package, which is your cheapest option. This says everything about who you are in your industry, and even more about what the client should expect to spend. This is not the package you want to be booking a majority of the time; yet the price you put this package at is extremely influential in determining how often you book your higher packages. If you make this package too cheap, you risk attracting clients who may not be capable of spending money on your higher packages.

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Are You Charging Too Little?

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Constantly scrutinizing the prices you set for your business is a must for your success. In the competitive and ever-changing photography industry, setting the proper pricing for your products and services can help increase your overall profit and continue to grow your business. A common problem with wedding photographers is not charging the correct amount to make a profit at the end of the year. Is this something you have experienced? Even if you have pricing your clients love, you have to make sure you are profiting at the end of the day. If you are not paying yourself properly, how can you continue growing your business?

One of the first things you must do is look at your business and the goals you desire to meet by the end of the year. Even after you write out your financial goals for the year, how do you know if you are still charging too little? We have a few questions you should ask yourself to discover whether you chose the best prices for your photography business.

Are you including your time?

As you sat down to write out all of your current expenses, did you factor in your time? Knowing the prices of your products and services is very important to your pricing model, but your time is valuable and should be accounted for.There are many parts of your job, including prep, drive, and wait time that take up much of your workflow and need to be included in your prices. If you do not include your time into your prices, you are not paying yourself for the work you do. Think of yourself as an employee who needs to have a paycheck to continue being profitable. If you were in a different occupation, and you were clocking in and out, your time would be tracked fully.  

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