Out of the many things you have to work on for your business, setting prices for your products and services may be one of your least favorite tasks. But, properly pricing your business is a crucial part of your overall success. If you decide to use wedding photography packages in your pricing model (most do), do you know how to set it up so your clients are satisfied and you stay profitable?
Wedding Photography Packages
For most wedding photographers, pricing their services with packages is the easiest and clearest way to start. If you are just starting a photography business, utilizing a three or five package structure for your clients to book you is a great place to start. As you grow your wedding photography business, you will learn a lot more about the unique details that your target market expect, not only in terms of your services, but also the products that you offer. As the years go by, you’ll want to continually revsit your pricing structure to make sure you have the best set up.
When setting up your wedding photography packages, you have to ensure that they are both attractive to your target market, while simultaneously producing profit for you. It can be a bit of a puzzle, ensuring that both sides are met with every package. And, it can be really confusing! Taking the time to properly set up your packages will ensure that your clients aren’t pushed away by your pricing, while also keeping you profitable every year.Here are 4 must-have tips for selling with packages for your wedding photography business.
1. Share a Reasonable Starting Price
Your wedding photography packages must start at a price that does not scare your target market away. Notice we said target market – it’s ok if your start price scares the wrong couples away! “Starting Price” refers to the price of your first package, which is your cheapest option. This says everything about who you are in your industry, and even more about what the client should expect to spend. This is not the package you want to be booking a majority of the time; yet the price you put this package at is extremely influential in determining how often you book your higher packages. If you make this package too cheap, you risk attracting clients who may not be capable of spending money on your higher packages.