Photography Business

4 Pro Tips for Growing Your Wedding Photography Business for 2018

pro tips for growing your wedding photography business

As a photographer, attending conferences and networking with other pros is a top way to expand your knowledge and grow your photography business. Showit’s United is an annual conference that brings together the photography community and promotes education and connections. Each year, pro photographers share their expertise, advice, and experiences, and this year was no different. We reached out to Showit to discover the best pro tips from United to help you grow your photography business for 2018.

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Photography Marketing Tips: The Wedding Photographer’s Guide

photography marketing tips for wedding photographers

When you first learn how to start a photography business, you spend time on the necessary elements that go into the process. Once you follow the path to start your own photography business, you are ready for the next steps. These steps include preparing a strategic photography marketing plan to help you reach and attract ideal clients.

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3 Tips to Better Natural Light Photos

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Learning how to effectively use light to create stunning images is essential for wedding photographers. Not only will it set you apart from other photographers, but it will give you the confidence to shoot in any type of lighting situation. We recently shared 5 off-camera lighting tips for you to use, and now we are diving into natural lighting! Natural light, while readily available to every photographer, is not always the easiest tool to work with. There are several factors to take into consideration with the light in order to take great photos. Here are 3 tips to shooting better natural light photos that you can use during your next session.

1. Time of Day

When it comes to how often natural light alters throughout the day, it is easy to have a love-hate relationship with it. One minute the sun can be casting a gorgeous golden light onto your bride and groom, and the next minute, clouds have overtaken the sky and the sun is gone. With the light constantly changing, do your best to prepare and determine ahead of time which type of light is ideal for your shoot. For example, if the bride and groom are longing for photos with the glowing sun illuminating the background, you will want to ensure that you schedule time to photograph them before sunset during golden hour. [···]

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3 Facebook Tricks to Double Your Exposure

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Did you know that there are up to 864 million users on Facebook per day, and 1.3 billion users on this site per month? With these numbers, the possibilities are endless when it comes to increasing followers for your business! Knowing the best ways to post on Facebook can significantly boost your chances of meeting and booking new clients for your wedding photography business. So where do you start? Here are 3 tricks that you need to help you double your exposure on Facebook.

#1. Post a variety of content

As you work to create your Facebook posting schedule for each week, it is imperative that you switch up the type of content that you provide. Post funny images, memes, or something related to photography that does not necessarily have anything to do with your business. Since posts featuring images get 39% more interaction from Facebook users, be sure to include images as often as possible. Post images that feature your favorite quotes, and encourage your followers to share them with their friends on their personal pages. [···]

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6 Ways to Prepare your Business for a Baby

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As an expecting parent, you are thrilled for the arrival of your new baby. As a wedding photography business owner, it can be challenging (and a bit scary!) to figure out how you will run your business while taking care of your baby. While you may learn that things do not always go as planned with a baby, the key to becoming successful at both jobs is to prepare as much as you can in advance. Here are 6 tips that will assist you in prepping your business before you have a baby.

1. Book clients in advance

Meeting with new clients can be time-consuming because you are getting to know the couple while helping them plan out the most important day of their lives. Scheduling meetings may become challenging when the baby is born, so it is helpful to schedule as many meetings as possible before the baby’s due date. The more weddings that you can book ahead of time, the easier it will be to plan those wedding days out in advance to ensure that everything is taken care of and there is a family member or caretaker you trust to watch the baby. By booking far in advance, it will also help you secure work for when you do have your baby. [···]

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5 Ways to Spice Up Your Family Formals

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Family formals are a must-have in the world of wedding photography. The bride and groom have invited their core family members to share their special moments with, and it is your job to create images that are memorable and unique. To ensure that you create dynamic images each time you shoot the family, we’ve provided the 5 ways you can spice up your family formals and get through them as efficiently as possible.

1. Create a List

Reach out to your couple a few weeks before the wedding to discuss who they would like included in these portraits. From here, you can create a list of how many family formals shots there will be and which members of the family are in each one. The list should be as specific as possible to ensure that the entire process runs smoothly. Remember that every family is different! Just as you may select a unique Color Profile for each job you send to ShootDotEdit for color corrections, be sure that the list is unique and tailored to fit the needs of your current bride and groom. [···]

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