Photography Business

Photography Marketing Tips: The Wedding Photographer’s Guide

photography marketing tips for wedding photographers

When you first learn how to start a photography business, you spend time on the necessary elements that go into the process. Once you follow the path to start your own photography business, you are ready for the next steps. These steps include preparing a strategic photography marketing plan to help you reach and attract ideal clients.

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3 Tips to Better Natural Light Photos

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Learning how to effectively use light to create stunning images is essential for wedding photographers. Not only will it set you apart from other photographers, but it will give you the confidence to shoot in any type of lighting situation. We recently shared 5 off-camera lighting tips for you to use, and now we are diving into natural lighting! Natural light, while readily available to every photographer, is not always the easiest tool to work with. There are several factors to take into consideration with the light in order to take great photos. Here are 3 tips to shooting better natural light photos that you can use during your next session.

1. Time of Day

When it comes to how often natural light alters throughout the day, it is easy to have a love-hate relationship with it. One minute the sun can be casting a gorgeous golden light onto your bride and groom, and the next minute, clouds have overtaken the sky and the sun is gone. With the light constantly changing, do your best to prepare and determine ahead of time which type of light is ideal for your shoot. For example, if the bride and groom are longing for photos with the glowing sun illuminating the background, you will want to ensure that you schedule time to photograph them before sunset during golden hour. [···]

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3 Facebook Tricks to Double Your Exposure

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Did you know that there are up to 864 million users on Facebook per day, and 1.3 billion users on this site per month? With these numbers, the possibilities are endless when it comes to increasing followers for your business! Knowing the best ways to post on Facebook can significantly boost your chances of meeting and booking new clients for your wedding photography business. So where do you start? Here are 3 tricks that you need to help you double your exposure on Facebook.

#1. Post a variety of content

As you work to create your Facebook posting schedule for each week, it is imperative that you switch up the type of content that you provide. Post funny images, memes, or something related to photography that does not necessarily have anything to do with your business. Since posts featuring images get 39% more interaction from Facebook users, be sure to include images as often as possible. Post images that feature your favorite quotes, and encourage your followers to share them with their friends on their personal pages. [···]

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6 Ways to Prepare your Business for a Baby

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As an expecting parent, you are thrilled for the arrival of your new baby. As a wedding photography business owner, it can be challenging (and a bit scary!) to figure out how you will run your business while taking care of your baby. While you may learn that things do not always go as planned with a baby, the key to becoming successful at both jobs is to prepare as much as you can in advance. Here are 6 tips that will assist you in prepping your business before you have a baby.

1. Book clients in advance

Meeting with new clients can be time-consuming because you are getting to know the couple while helping them plan out the most important day of their lives. Scheduling meetings may become challenging when the baby is born, so it is helpful to schedule as many meetings as possible before the baby’s due date. The more weddings that you can book ahead of time, the easier it will be to plan those wedding days out in advance to ensure that everything is taken care of and there is a family member or caretaker you trust to watch the baby. By booking far in advance, it will also help you secure work for when you do have your baby. [···]

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5 Ways to Spice Up Your Family Formals

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Family formals are a must-have in the world of wedding photography. The bride and groom have invited their core family members to share their special moments with, and it is your job to create images that are memorable and unique. To ensure that you create dynamic images each time you shoot the family, we’ve provided the 5 ways you can spice up your family formals and get through them as efficiently as possible.

1. Create a List

Reach out to your couple a few weeks before the wedding to discuss who they would like included in these portraits. From here, you can create a list of how many family formals shots there will be and which members of the family are in each one. The list should be as specific as possible to ensure that the entire process runs smoothly. Remember that every family is different! Just as you may select a unique Color Profile for each job you send to ShootDotEdit for color corrections, be sure that the list is unique and tailored to fit the needs of your current bride and groom. [···]

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3 Unique Ways to Shoot the Wedding Details

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As a wedding photographer, you have a unique opportunity to capture the intimate details of a very special day. The pictures you take will stay with your couples for years to come, so it is necessary to shoot the moments that count. Couples often spend a lot of time planning out every single detail of their wedding, so it’s important that you showcase some of the details! From getting ready, to arriving at the church, and the cake cutting, these details matter! We’ve put together 3 tips that will help you find interesting and dynamic ways to shoot the detail shots during a wedding.

#1. Master Depth of Field

Using depth of field in your images helps isolate the parts of the image that you want your clients’ eyes to be drawn to. For example, if your focus is the bride’s dress, blur out the rest of the background by using a larger aperture so that the dress is highlighted in the image. You can also focus on a specific part of a detail to showcase a portion of it. One way to do this is to take the bride’s bouquet and focus on one main flower in the assortment – blur the rest of the bouquet out for dramatic effect. Also, try placing a few different details together, such as flowers and jewelry, and focus on one of these details while the others create a soft background.

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Balancing Your Business and a Baby: How to Create Routine

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As a professional wedding photographer, you understand the importance of running a successful business. You also know that there can be challenges along the way, and you sometimes need to find the balance of running a successful business with other areas of life. If you’re a new parent or you’re getting ready to welcome a little bundle of joy, then you’re probably starting to think about how to manage a business and a baby. While there is a balance to managing your time between your business and baby, it’s an exciting time in a wedding photographer’s life.

To help us out, we have brought in Leeann Marie, an established Pittsburg Wedding Photographer and proud mother. She has a great understanding of how crazy it can be to figure out how to manage a business and a baby. Over the course of 5 blog posts, she’s going to break down exactly how to find the balance between your wedding photography business and caring for your baby. Today is the first installment:

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We welcomed our daughter, Joy, in April of this year, and it’s been a true learning experience having her in the house with me while trying to maintain the same number of weddings and clients this year. I’m on track to photograph 23 weddings of my own this year, with numerous other engagement sessions and associate weddings. That’s a lot to even think about!

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