Photography Business

3 Tips to Better Natural Light Photos

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Learning how to effectively use light to create stunning images is essential for wedding photographers. Not only will it set you apart from other photographers, but it will give you the confidence to shoot in any type of lighting situation. We recently shared 5 off-camera lighting tips for you to use, and now we are diving into natural lighting! Natural light, while readily available to every photographer, is not always the easiest tool to work with. There are several factors to take into consideration with the light in order to take great photos. Here are 3 tips to shooting better natural light photos that you can use during your next session.

1. Time of Day

When it comes to how often natural light alters throughout the day, it is easy to have a love-hate relationship with it. One minute the sun can be casting a gorgeous golden light onto your bride and groom, and the next minute, clouds have overtaken the sky and the sun is gone. With the light constantly changing, do your best to prepare and determine ahead of time which type of light is ideal for your shoot. For example, if the bride and groom are longing for photos with the glowing sun illuminating the background, you will want to ensure that you schedule time to photograph them before sunset during golden hour. [···]

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3 Facebook Tricks to Double Your Exposure

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Did you know that there are up to 864 million users on Facebook per day, and 1.3 billion users on this site per month? With these numbers, the possibilities are endless when it comes to increasing followers for your business! Knowing the best ways to post on Facebook can significantly boost your chances of meeting and booking new clients for your wedding photography business. So where do you start? Here are 3 tricks that you need to help you double your exposure on Facebook.

#1. Post a variety of content

As you work to create your Facebook posting schedule for each week, it is imperative that you switch up the type of content that you provide. Post funny images, memes, or something related to photography that does not necessarily have anything to do with your business. Since posts featuring images get 39% more interaction from Facebook users, be sure to include images as often as possible. Post images that feature your favorite quotes, and encourage your followers to share them with their friends on their personal pages. [···]

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6 Ways to Prepare your Business for a Baby

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As an expecting parent, you are thrilled for the arrival of your new baby. As a wedding photography business owner, it can be challenging (and a bit scary!) to figure out how you will run your business while taking care of your baby. While you may learn that things do not always go as planned with a baby, the key to becoming successful at both jobs is to prepare as much as you can in advance. Here are 6 tips that will assist you in prepping your business before you have a baby.

1. Book clients in advance

Meeting with new clients can be time-consuming because you are getting to know the couple while helping them plan out the most important day of their lives. Scheduling meetings may become challenging when the baby is born, so it is helpful to schedule as many meetings as possible before the baby’s due date. The more weddings that you can book ahead of time, the easier it will be to plan those wedding days out in advance to ensure that everything is taken care of and there is a family member or caretaker you trust to watch the baby. By booking far in advance, it will also help you secure work for when you do have your baby. [···]

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5 Ways to Spice Up Your Family Formals

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Family formals are a must-have in the world of wedding photography. The bride and groom have invited their core family members to share their special moments with, and it is your job to create images that are memorable and unique. To ensure that you create dynamic images each time you shoot the family, we’ve provided the 5 ways you can spice up your family formals and get through them as efficiently as possible.

1. Create a List

Reach out to your couple a few weeks before the wedding to discuss who they would like included in these portraits. From here, you can create a list of how many family formals shots there will be and which members of the family are in each one. The list should be as specific as possible to ensure that the entire process runs smoothly. Remember that every family is different! Just as you may select a unique Color Profile for each job you send to ShootDotEdit for color corrections, be sure that the list is unique and tailored to fit the needs of your current bride and groom. [···]

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3 Unique Ways to Shoot the Wedding Details

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As a wedding photographer, you have a unique opportunity to capture the intimate details of a very special day. The pictures you take will stay with your couples for years to come, so it is necessary to shoot the moments that count. Couples often spend a lot of time planning out every single detail of their wedding, so it’s important that you showcase some of the details! From getting ready, to arriving at the church, and the cake cutting, these details matter! We’ve put together 3 tips that will help you find interesting and dynamic ways to shoot the detail shots during a wedding.

#1. Master Depth of Field

Using depth of field in your images helps isolate the parts of the image that you want your clients’ eyes to be drawn to. For example, if your focus is the bride’s dress, blur out the rest of the background by using a larger aperture so that the dress is highlighted in the image. You can also focus on a specific part of a detail to showcase a portion of it. One way to do this is to take the bride’s bouquet and focus on one main flower in the assortment – blur the rest of the bouquet out for dramatic effect. Also, try placing a few different details together, such as flowers and jewelry, and focus on one of these details while the others create a soft background.

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Balancing Your Business and a Baby: How to Create Routine

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As a professional wedding photographer, you understand the importance of running a successful business. You also know that there can be challenges along the way, and you sometimes need to find the balance of running a successful business with other areas of life. If you’re a new parent or you’re getting ready to welcome a little bundle of joy, then you’re probably starting to think about how to manage a business and a baby. While there is a balance to managing your time between your business and baby, it’s an exciting time in a wedding photographer’s life.

To help us out, we have brought in Leeann Marie, an established Pittsburg Wedding Photographer and proud mother. She has a great understanding of how crazy it can be to figure out how to manage a business and a baby. Over the course of 5 blog posts, she’s going to break down exactly how to find the balance between your wedding photography business and caring for your baby. Today is the first installment:

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We welcomed our daughter, Joy, in April of this year, and it’s been a true learning experience having her in the house with me while trying to maintain the same number of weddings and clients this year. I’m on track to photograph 23 weddings of my own this year, with numerous other engagement sessions and associate weddings. That’s a lot to even think about!

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5 Ways to Market Your Wedding Photography Business

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Booking clients is one of the most important elements of growing your wedding photography business. Not only is it important for you to understand the basics involved in wedding photography marketing, it is important to also properly use your time to work with clients you love. Outsourcing your wedding photography color correction needs will ensure that you have extra time to spend marketing your business to your clients. When you have the time to do this, focusing your efforts on marketing will help to grow your photography business.

Wedding photographers and marketing pros Justin and Mary Marantz connected with us during our Online Training: Marketing with Love and shared 10 simple action items you can do to increase your bookings and grow your business. We selected the top 5 wedding photographer marketing tips you can work on to market for your wedding photography business.

1. Take Care of Your Ideal Clients

As a wedding photographer, one of your goals is to book clients that are ideal for your business. Once you book those clients, you need to take care of them! A great way to do this is to give your past and present clients thoughtful gifts that are non-photography related. The photography duo loves to give past clients a William Sonoma Bride & Groom Cookbook. Remember to send gifts that your ideal clients will share on Facebook and Instagram because that can help drive traffic to your website. Taking care of clients is an important part of growing your business, as your ideal clients will refer you to their family and friends who may also be ideal clients for you.

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Finding Great Shooting Locations: No More Excuses

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Today is the final post in our Blog Series: Finding Great Shooting Locations with Melissa Jill. No excuses – that’s the theme for today. NOT that you do…. but how easy is it sometimes to be frustrated or disappointed with a shooting location? It’s a feeling we all fight as photographers and yet – you must push through and overcome it. Melissa has several amazing pointers that showcase what can happen if you decide to come back with great images instead of excuses. 🙂
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Today is the final part in my series for photographers on tips for finding great shooting locations. Click below to get caught up on the series up to this point!

Part One: Make it Personal
Part Two: Light Trumps Background
Part Three: Compositional Elements
Part Four: Change it Up! [···]

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How to Create a Successful Blog Strategy

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In order to win over clients and expand your business, you need to develop a strategy for potential clients to find you online. There are many platforms to get your name out there, such as Facebook, Twitter, and Instagram. Social media is one of the fastest ways for your business to gain exposure, and you can use social sites to your advantage by using them as platforms to share your blog posts. Here are three ways to create a successful blog strategy that will help you book more clients.

1. Create Dynamic Content

Content that is relevant and up-to-date is referred to as dynamic content. With dynamic content, consistent blogging can become the front-runner for your marketing. Create compelling blog content by sharing positive tidbits of your personal experiences while photographing recent weddings—this will help clients get to know you and cause readers to engage with your blog and check back regularly for updates. Most importantly, consistent and relevant content delivery on a regular basis is part a successful SEO plan, which leads to a higher ranking on Google. Include recent work so people can get a good sense of your personal style and brand. [···]

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