Blogging is an essential part of being a wedding photography business owner. When you blog effectively, you build your audience and can find ideal clients that will help you grow your business.
In The Secrets of Blogging for the Savvy Photographer Webinar, photographers Jeff and Erin Youngren shared some of the most important blogging tips and tricks to help you find the clients you want to work with. Here are the top 5 tips that will help you improve your blogging.
1. Be strategic
In your blog, be sure to write, post, and build content based on the people you want to photograph. When you are writing content, think of what your clients would like to read or like to see. Knowing your audience is an important part of your business strategy, as it will lead you to ideal clients. Take some time to figure out who your ideal client is and create content that you know they would enjoy reading. [···]