Marketing Ideas for Wedding Photographers

A Wedding Photography Marketing Plan That Helps You Book More Clients

Here’s a quick question (as stated in the graphic above): where do the majority of your wedding clients come from? The answer will differ for every photographer. Your ideal client is unique, just as your wedding photography business is. The reason we started off with this questions is that it’s important to know where your clients come from to help you set up and execute a strategic wedding photography marketing plan. Rather than spending your time marketing in areas you hope you will receive bookings, you can use your efforts in the places where you know your audience is (which maximizes your time).

To start, here are a few ways you can find out where your clients first found out about your wedding photography business:

  • Use Google Analytics: Google Analytics is a tool you can use to learn more about your clients. It allows you to track where a client comes from to access your website and blog. The data you receive can help you make decisions about where you should use your marketing efforts.
  • Provide questionnaires: Include questionnaires for your clients to fill out before and after booking you to let you know how they found out about you. One way to do this is to include the question on the contact form on your website. You can also ask your clients post-booking, especially during the first client planning meeting.

The next steps to take are to look at the areas your clients are coming from, and create a wedding photography marketing plan that helps you expand your reach and maximize your efforts. Take a look at a few of the first touch points your clients could have with you and ways to create a strong marketing plan.

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Top 5 Tips for Easy Marketing Ideas

As a business owner, marketing is a key component of your strategy to attract ideal clients and book more weddings. With so many options to use, how do you know which is best for your business?

In our Online Training: 7 Easy Marketing Ideas Which Are Right Under Your Nose, with The Scobeys, they covered some of their top marketing ideas. They shared valuable marketing tips to help you cater to your ideal clients, and to help you make the entire experience a positive one. To help you get started with your marketing efforts, here are the top 5 tips from their Online Training.

engagement session photography

Image Compliments of The Scobeys

1. Utilize Social Media

For your business, social media is a top way to market to your ideal clients and share about your brand. And, although there are ways to pay for social media strategies, you can market on the platforms for free and still expand your reach. Both Facebook and Instagram are platforms that are perfect to share your images and content with ideal clients. A few tips The Scobeys have for using these platforms are:

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