As a wedding photographer, what helps you stand out from others in the industry? Setting yourself apart from photographers who have similar qualities as you can give you an advantage when it comes to attracting and booking your ideal clients. Although discovering your unique qualities helps you and your business, it can sometimes become difficult to create a new strategy to market your brand.
In our Live Event Recording with legendary photographer, Joe Buissink, he shared how you can reinvent your brand and make it new again. Your past work speaks to who you are and the experience your clients will have when they book you. So you can properly use your content to attract the clients you want to work with, here are the top 5 tips for reinventing your brand.
1. Find Unique Qualities
As you begin to reinvent your brand, look at your past images and study them. After a bit of studying time, you will find yourself in every one of those photos. This helps you find your unique qualities because it gives you a look into why you shoot the way you do.
“You cannot possibly hit the shutter without leaving a piece of you in the image.” – Joe Buissink
When you study your photos, think about why you take certain shots. What from your background makes you who you are? Because your experiences shape you as a photographer today, your style will be represented in your photos.