Branding Tips for Photographers

Top 5 Tips for Wedding Photography Marketing, Lighting, Posing, Branding, and Storytelling

What do Justin and Mary Marantz, Zach and Jody Gray, Roberto Valenzuela, Ben Hartley, and Jared Platt have in common? They’re all top industry leaders, world-renowned photographers, and experts in all things photography. In our all-day, free Ultimate Wedding Photography Summit, each pro photographer shared their expertise on relevant subjects ranging from wedding photography marketing, to lighting, to posing, to branding, to storytelling. To share more of their tips with you, here are the top 5 tips from the event.

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Stop Making Branding Mistakes: Solving Identity Crisis

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Have you ever missed out on booking an ideal client because of a branding mistake in your business? Often times, branding mistakes occur unintentionally, and since making adjustments in your business can take time, it may be likely you have not had the opportunity to fix the issue.

In our Branding Guide, we cover 7 mistakes wedding photographers make in their photography business. The first mistake we highlight is suffering from an identity crisis. When you share too many conflicting details about who you are as a photographer, and what you specialize in, you risk sending a confusing message to clients. Because you are a unique photographer who has a specialty unlike anyone else, it is crucial to your success to identify what your specialty is so you can attract the right clients to your business.

Identify a Specialty

As a photographer, you may enjoy shooting other areas outside of wedding photography, which is a great opportunity to practice your skills. But, if you are sharing multiple types of photography on your website, you may cause confusion for clients searching for a wedding photographer. To solve this, identify the type of weddings you want to shoot and the type of clients you want to interact with.

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Top 5 Tips for Reinventing your Brand

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As a wedding photographer, what helps you stand out from others in the industry? Setting yourself apart from photographers who have similar qualities as you can give you an advantage when it comes to attracting and booking your ideal clients. Although discovering your unique qualities helps you and your business, it can sometimes become difficult to create a new strategy to market your brand.

In our Live Event Recording with legendary photographer, Joe Buissink, he shared how you can reinvent your brand and make it new again. Your past work speaks to who you are and the experience your clients will have when they book you. So you can properly use your content to attract the clients you want to work with, here are the top 5 tips for reinventing your brand.

1. Find Unique Qualities

As you begin to reinvent your brand, look at your past images and study them. After a bit of studying time, you will find yourself in every one of those photos. This helps you find your unique qualities because it gives you a look into why you shoot the way you do.

“You cannot possibly hit the shutter without leaving a piece of you in the image.” – Joe Buissink

When you study your photos, think about why you take certain shots. What from your background makes you who you are? Because your experiences shape you as a photographer today, your style will be represented in your photos.

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