Photography Business

3 Ways to Use Greeting Cards to Grow Your Business

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Did you know that the #1 way to build life long relationships with your clients is to keep in touch after the wedding is over? The clients that you spend time reaching out to will be the ones who will refer you to friends, family, and colleagues.

The holidays are approaching quickly, and what better way to reach out to clients, old and new, than with your own creative and thoughtful holiday cards? Here are 3 ways to use greeting cards to keep a connection with your clients and to continue growing your business.

1. Send a greeting card of your family to all of your past couples

Sending a greeting card featuring your family will remind your clients that you are not just a photographer; you are part of a family, which will make you more personable to your clients. When your clients receive your greeting card, they will likely put it somewhere in view of guests and other family members. When you send your greeting cards to your past couples, you are letting them know that you appreciate them and want to stay on the top of their minds – just because the wedding or portrait session is over doesn’t mean that the relationship needs to end. [···]

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Finding Great Shooting Locations: Change it Up

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We’re continuing in our Blog Series: Finding Great Shooting Locations with Melissa Jill. Today we’re going to focus on the importance of keeping it fresh and new. Creatively, you must stay inspired! And, changing up your locations is vital. What do you do when you can’t change your location though? When you have to shoot in a location you’ve shot at dozens of times before? We have some great tips from Melissa!

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Today I’m continuing my series for photographers on tips for finding great shooting locations. Click below to get caught up on the series up to this point!

Part One: Make it Personal
Part Two: Light Trumps Background
Part Three: Compositional Elements

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Top 5 Tips to Create Automated Systems for your Business

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Creating systems that run almost on their own will help your wedding photography business to be as efficient as possible, ensuring that you never miss any crucial business tasks again. We invited Pittsburgh wedding photographer Leeann Marie, who also holds an Industrial Engineering degree, to share her secrets to help create automated systems for your workflow.

She listed 15 tips in this popular webinar we hosted in June, and we pulled 5 tips out that will help you to get more organized right away. Even if you only implement one tip a month, you will see an immediate difference in your business!

1. Make Invoicing Easy (So You Get Paid!)

Make invoicing as mindless as possible. It then becomes a task you don’t have to think about very often—and you still get paid! ShootQ is a great tool to use because it has invoicing built in along with all of your client information. Accounting software like Quickbooks can be another good resource for keeping track of invoicing and expenses, showing a full financial picture of your business. The final step is setting up your business with a credit card processing system. Clients are more likely to pay quickly if the process is as easy as possible for them.

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3 Ways to Develop a Successful SEO Plan

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Effectively using Search Engine Optimization (SEO) as a marketing tool for your wedding photography website will assist you in climbing to the top of the list on websites such as Google, Yahoo, and Bing. Think of this exposure as a way to increase the traffic you will see on your website. Using these three strategies to develop a successful SEO plan will help your business succeed and reach the #1 spot on Google.

1. Blog on the regular

Writing blogs is an easy way to increase constant communication flow between you and clients that visit your site. Companies that produce blogs regularly see an increase in web traffic up to 55%. Including informational and educational material in your blog is an excellent way to bring clients back to your website. You can include personal experiences in the wedding photography industry, which will help potential clients to understand what you do on a daily basis. Also, you can offer suggestions to clients who are unfamiliar with photography options by blogging about current wedding photography trends. [···]

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Finding Great Shooting Locations: Compositional Elements

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We’re continuing in our Blog Series: Finding Great Shooting Locations with Melissa Jill. Today we’re going to highlight the necessities of composition at your location. Finding good locations to shoot in is a challenge that every photographer goes through. We’ve brought in one of the best in the business to help dissect the different aspects involved in finding great wedding photography locations!
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Hey folks! If you’ve missed the first two posts in this series, click below to get caught up!

Part One: Make it Personal
Part Two: Light Trumps Background

As I mentioned in Part Two, my main source of inspiration for picking spots while shooting an engagement session or portraits during a wedding is light. I look for great light and let that direct my choices. Light is always my first concern, but often other things that help guide me are inspirational found objects and the opportunity to employ compositional elements.

Using inspiring objects to help guide location choices is a “no duh” for photographers — everyone does this. But I thought I’d mention it for the sake of being thorough :). Shadows aren’t objects per-se but they can function as such. I saw the shadow of this tree on the wall and it inspired me to create this image:

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5 Quick Tips to Empower your Second Shooter

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Part of running a successful business is learning how to build a solid team. During the busy season, it’s vital to your success. Though you would love to be able to do it all on your own, having trusted partners will help your business continue to grow. One of the most trusted partners is your second shooter. Having a second shooter is a mutually beneficial relationship. While they learn from you, the pace and stress of your day is also lessened. But like any business partnership, you need to make sure that you set up your second shooter for success.

All relationships are built around trust, and the relationship you build with your second is no different. Whether this is the first time you have worked together or you have been paired for years, you need to arm them with the tools and knowledge to be a part of your company. Set clear expectations. It will help them succeed as your partner. Here are five things you can start doing now to empower your second shooter to succeed.

1. Give them an Agenda for the Day

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Finding Great Shooting Locations: Light Trumps Background

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We’re continuing in our Blog Series: Finding Great Shooting Locations with Melissa Jill. Today we’re going to focus on the secrets to finding good light whenever you are selecting a location!
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Today I’m continuing my series for photographers on tips for finding great shooting locations. Last week I talked about choosing locations based on who your client is — making each shoot personal and unique.

Whether you’re shooting portraits on a wedding day, engagement photos, or family portraits, you as a photographer are the one your clients trust to guide the shoot and place them in great locations. Oftentimes clients think we’re just looking for great backgrounds to use for the photos. We’ve all grown up taking our family portraits in front of the fireplace, taking vacation photos posing next to statues and taking outdoor portraits in front of fountains, right? Because everyone knows that the best spots for photos are by fireplaces, statues and fountains :). We laugh about this as professional photographers, but we have our very own equivalents to fireplaces, statues and fountains. They are: brightly colored walls, fields and alleys. We’re on the look-out during shoots for anything we think will serve as a great background for our portraits. [···]

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Staying Inspired (And Avoiding Burnout) During Busy Season

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In every industry, there is a busy season. With the cooler weather returning to most of the country, autumn is the peak season for photography. Some of the best weddings of the year happen in the fall, and there are so many amazing details to capture at each event!

The ShootDotEdit Customer Experience team sees it all this time of year—all over the nation, photographers are overwhelmed during this busy season. There is this challenging juxtaposition: this time holds some of your most exciting weddings—the ones you waited all year for—but they come at the end of a long stretch. A long stretch that has left you tired. [···]

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Finding Great Shooting Locations: Make it Personal

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As a professional wedding photographer, finding unique shooting locations for your couples can be quite the challenge! As the years go by, clients tend to request the same locations, and you’re required to get unique images each and every time. Or, if you’re lucky, they might turn to you for advice. But, if you’re like so many photographers, its tough to think of new and amazing photo locations each and every time.

To help us out, we’ve brought in Melissa Jill, an established (and amazing) Arizona Wedding Photographer. She’s going to break down a TON of tips and tricks over the course of 5 amazing blog posts. Today’s is the first installment:
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I know I get bored and uninspired when I shoot at the same location over and over. And it can be VERY challenging as a photographer to come up with new locations — especially when you’ve been in business in the same city for YEARS. So photographers — I feel your pain.
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