Did you know that the #1 way to build life long relationships with your clients is to keep in touch after the wedding is over? The clients that you spend time reaching out to will be the ones who will refer you to friends, family, and colleagues.
The holidays are approaching quickly, and what better way to reach out to clients, old and new, than with your own creative and thoughtful holiday cards? Here are 3 ways to use greeting cards to keep a connection with your clients and to continue growing your business.
1. Send a greeting card of your family to all of your past couples
Sending a greeting card featuring your family will remind your clients that you are not just a photographer; you are part of a family, which will make you more personable to your clients. When your clients receive your greeting card, they will likely put it somewhere in view of guests and other family members. When you send your greeting cards to your past couples, you are letting them know that you appreciate them and want to stay on the top of their minds – just because the wedding or portrait session is over doesn’t mean that the relationship needs to end. [···]