Before you can book clients, they first need to hear about you and your photography business. Blogging, if done correctly, can be a great marketing tool for you to share images and express the story behind each set of photos. With a properly designed blog, you can follow the same structure for each post and see the ongoing benefits from the SEO boost it will provide. Here are the 5 most important elements in a blog post.
1. Dynamic Content
Dynamic content is relevant and up-to-date content that contributes to a successful SEO plan. Since search engines are constantly ranking sites with fresh content higher than sites with static content, a blog is a great way to create new content regularly without needing to redo your site each time. Rather than scheduling one post a week with 900 words, Google favors multiple posts a week that are closer to 300 words each. Remember to blog consistently – set up a blogging schedule and stick to it! [···]