Photography Business

The 5 Most Important Elements of a Blog Post

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Before you can book clients, they first need to hear about you and your photography business. Blogging, if done correctly, can be a great marketing tool for you to share images and express the story behind each set of photos. With a properly designed blog, you can follow the same structure for each post and see the ongoing benefits from the SEO boost it will provide. Here are the 5 most important elements in a blog post.

1. Dynamic Content

Dynamic content is relevant and up-to-date content that contributes to a successful SEO plan. Since search engines are constantly ranking sites with fresh content higher than sites with static content, a blog is a great way to create new content regularly without needing to redo your site each time. Rather than scheduling one post a week with 900 words, Google favors multiple posts a week that are closer to 300 words each. Remember to blog consistently – set up a blogging schedule and stick to it! [···]

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3 Tips for More Effective Facebook Posting

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With over 1.35 billion active users on Facebook, it is one of the most popular social platforms you can use to advertise your wedding photography business. This social site can be the ultimate marketing tool to grow your business, so how can you effectively post on Facebook to increase traffic to your business? Here are three tips that will help you succeed in creating effective Facebook posts.

1. Post when people are online

While you may be the most creative at 2am and produce great blog posts at that hour, resist the temptation to post them to Facebook right away. Though it may seem like a great idea to get it live on Facebook as soon as possible, consider who is actually online at that time. Are the clients that you cater to sleeping or awake and active? Are your Facebook followers working during this time or are they free somewhere that they can browse the Internet? If you want more people to see your post, make sure to post when people are at their computers and actively on Facebook. [···]

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Finding Great Shooting Locations: No More Excuses

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Today is the final post in our Blog Series: Finding Great Shooting Locations with Melissa Jill. No excuses – that’s the theme for today. NOT that you do…. but how easy is it sometimes to be frustrated or disappointed with a shooting location? It’s a feeling we all fight as photographers and yet – you must push through and overcome it. Melissa has several amazing pointers that showcase what can happen if you decide to come back with great images instead of excuses. 🙂
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Today is the final part in my series for photographers on tips for finding great shooting locations. Click below to get caught up on the series up to this point!

Part One: Make it Personal
Part Two: Light Trumps Background
Part Three: Compositional Elements
Part Four: Change it Up! [···]

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How to Create a Successful Blog Strategy

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In order to win over clients and expand your business, you need to develop a strategy for potential clients to find you online. There are many platforms to get your name out there, such as Facebook, Twitter, and Instagram. Social media is one of the fastest ways for your business to gain exposure, and you can use social sites to your advantage by using them as platforms to share your blog posts. Here are three ways to create a successful blog strategy that will help you book more clients.

1. Create Dynamic Content

Content that is relevant and up-to-date is referred to as dynamic content. With dynamic content, consistent blogging can become the front-runner for your marketing. Create compelling blog content by sharing positive tidbits of your personal experiences while photographing recent weddings—this will help clients get to know you and cause readers to engage with your blog and check back regularly for updates. Most importantly, consistent and relevant content delivery on a regular basis is part a successful SEO plan, which leads to a higher ranking on Google. Include recent work so people can get a good sense of your personal style and brand. [···]

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3 Ways to Use Greeting Cards to Grow Your Business

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Did you know that the #1 way to build life long relationships with your clients is to keep in touch after the wedding is over? The clients that you spend time reaching out to will be the ones who will refer you to friends, family, and colleagues.

The holidays are approaching quickly, and what better way to reach out to clients, old and new, than with your own creative and thoughtful holiday cards? Here are 3 ways to use greeting cards to keep a connection with your clients and to continue growing your business.

1. Send a greeting card of your family to all of your past couples

Sending a greeting card featuring your family will remind your clients that you are not just a photographer; you are part of a family, which will make you more personable to your clients. When your clients receive your greeting card, they will likely put it somewhere in view of guests and other family members. When you send your greeting cards to your past couples, you are letting them know that you appreciate them and want to stay on the top of their minds – just because the wedding or portrait session is over doesn’t mean that the relationship needs to end. [···]

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Finding Great Shooting Locations: Change it Up

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We’re continuing in our Blog Series: Finding Great Shooting Locations with Melissa Jill. Today we’re going to focus on the importance of keeping it fresh and new. Creatively, you must stay inspired! And, changing up your locations is vital. What do you do when you can’t change your location though? When you have to shoot in a location you’ve shot at dozens of times before? We have some great tips from Melissa!

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Today I’m continuing my series for photographers on tips for finding great shooting locations. Click below to get caught up on the series up to this point!

Part One: Make it Personal
Part Two: Light Trumps Background
Part Three: Compositional Elements

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Top 5 Tips to Create Automated Systems for your Business

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Creating systems that run almost on their own will help your wedding photography business to be as efficient as possible, ensuring that you never miss any crucial business tasks again. We invited Pittsburgh wedding photographer Leeann Marie, who also holds an Industrial Engineering degree, to share her secrets to help create automated systems for your workflow.

She listed 15 tips in this popular webinar we hosted in June, and we pulled 5 tips out that will help you to get more organized right away. Even if you only implement one tip a month, you will see an immediate difference in your business!

1. Make Invoicing Easy (So You Get Paid!)

Make invoicing as mindless as possible. It then becomes a task you don’t have to think about very often—and you still get paid! ShootQ is a great tool to use because it has invoicing built in along with all of your client information. Accounting software like Quickbooks can be another good resource for keeping track of invoicing and expenses, showing a full financial picture of your business. The final step is setting up your business with a credit card processing system. Clients are more likely to pay quickly if the process is as easy as possible for them.

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3 Ways to Develop a Successful SEO Plan

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Effectively using Search Engine Optimization (SEO) as a marketing tool for your wedding photography website will assist you in climbing to the top of the list on websites such as Google, Yahoo, and Bing. Think of this exposure as a way to increase the traffic you will see on your website. Using these three strategies to develop a successful SEO plan will help your business succeed and reach the #1 spot on Google.

1. Blog on the regular

Writing blogs is an easy way to increase constant communication flow between you and clients that visit your site. Companies that produce blogs regularly see an increase in web traffic up to 55%. Including informational and educational material in your blog is an excellent way to bring clients back to your website. You can include personal experiences in the wedding photography industry, which will help potential clients to understand what you do on a daily basis. Also, you can offer suggestions to clients who are unfamiliar with photography options by blogging about current wedding photography trends. [···]

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Finding Great Shooting Locations: Compositional Elements

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We’re continuing in our Blog Series: Finding Great Shooting Locations with Melissa Jill. Today we’re going to highlight the necessities of composition at your location. Finding good locations to shoot in is a challenge that every photographer goes through. We’ve brought in one of the best in the business to help dissect the different aspects involved in finding great wedding photography locations!
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Hey folks! If you’ve missed the first two posts in this series, click below to get caught up!

Part One: Make it Personal
Part Two: Light Trumps Background

As I mentioned in Part Two, my main source of inspiration for picking spots while shooting an engagement session or portraits during a wedding is light. I look for great light and let that direct my choices. Light is always my first concern, but often other things that help guide me are inspirational found objects and the opportunity to employ compositional elements.

Using inspiring objects to help guide location choices is a “no duh” for photographers — everyone does this. But I thought I’d mention it for the sake of being thorough :). Shadows aren’t objects per-se but they can function as such. I saw the shadow of this tree on the wall and it inspired me to create this image:

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