Photography Business

5 Ways to Create a Win with Client Referrals

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There are several ways to grow your business, and one of the best ways to do so is by creating amazing experiences for your clients. When your clients fall in love with you, your images, and the overall experience that you provide, they are more likely to share their positive experience and refer you to their friends and family. By creating a win for your clients, you are creating a win for your business, because your clients become an integral part of your marketing department and help attract more of your dream clients. Here are 5 ways to create a win with clients and generate more client referrals.

#1. Set Expectations

Walk your clients through every step of your process the moment they come into contact with you. By actively taking the time to educate your clients clearly from the start, you will build trust and eliminate any uncertainty they may have. Always stay in contact and communicate any changes or updates you have about a particular process. This way, their expectations will be managed throughout their entire journey with you. [···]

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Balancing Your Business and a Baby: How to Balance Your 3 Jobs

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We’re continuing in our Blog Series: Balancing Your Business and a Baby with Leeann Marie. It takes time and a lot of adjusting to add the responsibility of caring for a baby with your other roles, and today we’re going to highlight the three jobs you have and how to create structure around them.

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Whew! Tired yet?

You’re full-force into baby-duty, or perhaps you’re trying your best to make a “game plan” for when baby comes. Either way, you’ve wrapped your mind around the idea of creating routine and managing your limited amount of spare time. Those are concrete ideas, and hopefully you have some solid ideas on how to incorporate them into your new days. [···]

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5 Ways to Spice Up Your Family Formals

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Family formals are a must-have in the world of wedding photography. The bride and groom have invited their core family members to share their special moments with, and it is your job to create images that are memorable and unique. To ensure that you create dynamic images each time you shoot the family, we’ve provided the 5 ways you can spice up your family formals and get through them as efficiently as possible.

1. Create a List

Reach out to your couple a few weeks before the wedding to discuss who they would like included in these portraits. From here, you can create a list of how many family formals shots there will be and which members of the family are in each one. The list should be as specific as possible to ensure that the entire process runs smoothly. Remember that every family is different! Just as you may select a unique Color Profile for each job you send to ShootDotEdit for color corrections, be sure that the list is unique and tailored to fit the needs of your current bride and groom. [···]

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Balancing Your Business and a Baby: How to Use your (minimal) Spare Time

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We’re continuing in our Blog Series: Balancing Your Business and a Baby with Leeann Marie. Today we are going to focus on how to maximize your spare time and get as much done as possible during your baby’s naptime.
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Congratulations! Baby is here and now you’re into the good stuff – how to manage having a baby in the house while also managing your business. In my last post, I talked about the importance of routine, and how it can help you to better predict your days and times that you may work. The next step – working! (Imagine that!)

Just as I did last time, I’ve created a short video highlighting my tips and tricks for effectively using your spare time. Take a look! [···]

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3 Unique Ways to Shoot the Wedding Details

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As a wedding photographer, you have a unique opportunity to capture the intimate details of a very special day. The pictures you take will stay with your couples for years to come, so it is necessary to shoot the moments that count. Couples often spend a lot of time planning out every single detail of their wedding, so it’s important that you showcase some of the details! From getting ready, to arriving at the church, and the cake cutting, these details matter! We’ve put together 3 tips that will help you find interesting and dynamic ways to shoot the detail shots during a wedding.

#1. Master Depth of Field

Using depth of field in your images helps isolate the parts of the image that you want your clients’ eyes to be drawn to. For example, if your focus is the bride’s dress, blur out the rest of the background by using a larger aperture so that the dress is highlighted in the image. You can also focus on a specific part of a detail to showcase a portion of it. One way to do this is to take the bride’s bouquet and focus on one main flower in the assortment – blur the rest of the bouquet out for dramatic effect. Also, try placing a few different details together, such as flowers and jewelry, and focus on one of these details while the others create a soft background.

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Top 5 Workflow Apps

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In order to have an efficient business, your internal systems must run smoothly. With technology constantly improving, there are countless apps designed to help professional photographers organize their systems. We have gathered the top 5 workflow apps that will help speed up your daily workflow and help you grow your business.

1. Boomerang

As a photographer, you are not always working a scheduled 9-5 shift. If you make plans to connect with a vendor in the morning and then book a shoot in the evening, you may not get to your emails until later that night. Rather than sending emails at 10pm, schedule them to send exactly when you want with Boomerang. Write emails at your convenience, and then click the “Send Later” button – this allows you to determine when you want to send emails. By scheduling emails to send during normal business hours, it helps manage the expectations of clients and vendors so they do not expect you to answer emails during the later hours. [···]

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Balancing Your Business and a Baby: How to Create Routine

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As a professional wedding photographer, you understand the importance of running a successful business. You also know that there can be challenges along the way, and you sometimes need to find the balance of running a successful business with other areas of life. If you’re a new parent or you’re getting ready to welcome a little bundle of joy, then you’re probably starting to think about how to manage a business and a baby. While there is a balance to managing your time between your business and baby, it’s an exciting time in a wedding photographer’s life.

To help us out, we have brought in Leeann Marie, an established Pittsburg Wedding Photographer and proud mother. She has a great understanding of how crazy it can be to figure out how to manage a business and a baby. Over the course of 5 blog posts, she’s going to break down exactly how to find the balance between your wedding photography business and caring for your baby. Today is the first installment:

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We welcomed our daughter, Joy, in April of this year, and it’s been a true learning experience having her in the house with me while trying to maintain the same number of weddings and clients this year. I’m on track to photograph 23 weddings of my own this year, with numerous other engagement sessions and associate weddings. That’s a lot to even think about!

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5 Ways to Market Your Wedding Photography Business

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Booking clients is one of the most important elements of growing your wedding photography business. Not only is it important for you to understand the basics involved in wedding photography marketing, it is important to also properly use your time to work with clients you love. Outsourcing your wedding photography color correction needs will ensure that you have extra time to spend marketing your business to your clients. When you have the time to do this, focusing your efforts on marketing will help to grow your photography business.

Wedding photographers and marketing pros Justin and Mary Marantz connected with us during our Online Training: Marketing with Love and shared 10 simple action items you can do to increase your bookings and grow your business. We selected the top 5 wedding photographer marketing tips you can work on to market for your wedding photography business.

1. Take Care of Your Ideal Clients

As a wedding photographer, one of your goals is to book clients that are ideal for your business. Once you book those clients, you need to take care of them! A great way to do this is to give your past and present clients thoughtful gifts that are non-photography related. The photography duo loves to give past clients a William Sonoma Bride & Groom Cookbook. Remember to send gifts that your ideal clients will share on Facebook and Instagram because that can help drive traffic to your website. Taking care of clients is an important part of growing your business, as your ideal clients will refer you to their family and friends who may also be ideal clients for you.

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Webinar: Instagram Essentials for Wedding Photographers with Jason Grubb

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Instagram is fast emerging as a premier social media tool. For professional wedding photographers, learning how to harness the power of Instagram to help share images, connect with clients and vendors, and grow their business is essential. Join Jason Grubb for our Instagram Essentials webinar, supported by WPPI. Jason will walk you through:

– how to build an Instagram following of loyal engagers for your business
– a step-by-step system, including what and when to share, hashtags, and geotagging
– an overview of all of the tools you need for software and tracking

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The 5 Most Important Elements of a Blog Post

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Before you can book clients, they first need to hear about you and your photography business. Blogging, if done correctly, can be a great marketing tool for you to share images and express the story behind each set of photos. With a properly designed blog, you can follow the same structure for each post and see the ongoing benefits from the SEO boost it will provide. Here are the 5 most important elements in a blog post.

1. Dynamic Content

Dynamic content is relevant and up-to-date content that contributes to a successful SEO plan. Since search engines are constantly ranking sites with fresh content higher than sites with static content, a blog is a great way to create new content regularly without needing to redo your site each time. Rather than scheduling one post a week with 900 words, Google favors multiple posts a week that are closer to 300 words each. Remember to blog consistently – set up a blogging schedule and stick to it! [···]

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