Photography Business

5 Tips for Better Business Organization

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When you decided to become a wedding photographer, what was it about this career that enticed you? For several, it’s because they love taking photos. Here’s a fun fact – only about 12% of your time is spent actually taking photos! The rest of the time is dedicated to marketing, accounting, sales, networking, and more. As a wedding photographer, you actually signed up to be a business person for most of the time!

Managing a business is no easy feat and can quickly become overwhelming. One key to being successful is ensuring that you have the proper organizational tools in place to keep your priorities on track. To help you with this, we’ve put together 5 tips to help you better organize your business.

1. Use office management programs

Whether you work from home or have a studio, having a solid system to manage the ins and out of your business is vital. There are several options to explore, from hiring a studio manager to using a studio management software. A great virtual studio manager is ShootQ, which was developed by photographers for photographers. It allows you to keep your workflow organized from the moment a prospective client contacts you until the final product is delivered. Because everything is managed online, you can easily access the information whenever you need it. [···]

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WPPI 2015 Show Guide

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12,000+ photographers. 500+ Vendors. 300+ Speakers. Tradeshow, classes, parties…
let’s face it, there is a lot! WPPI can be overwhelming.

That is why we created a Show Guide for you!

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Our FREE Guide:
– highlights the best educators and topics
– shares recommended Vendors that will plug in nicely to your workflow
– lists popular parties and events to attend

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3 Facebook Tricks to Double Your Exposure

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Did you know that there are up to 864 million users on Facebook per day, and 1.3 billion users on this site per month? With these numbers, the possibilities are endless when it comes to increasing followers for your business! Knowing the best ways to post on Facebook can significantly boost your chances of meeting and booking new clients for your wedding photography business. So where do you start? Here are 3 tricks that you need to help you double your exposure on Facebook.

#1. Post a variety of content

As you work to create your Facebook posting schedule for each week, it is imperative that you switch up the type of content that you provide. Post funny images, memes, or something related to photography that does not necessarily have anything to do with your business. Since posts featuring images get 39% more interaction from Facebook users, be sure to include images as often as possible. Post images that feature your favorite quotes, and encourage your followers to share them with their friends on their personal pages. [···]

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5 Ways to Create a Win with Vendor Referrals

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While your wedding photography business is unique and targets a different ideal client than other businesses, there is one aspect that is similar in each business – you will all come into contact with other vendors at weddings! Let’s do some math really fast: If you shoot 15 weddings a year on average and come into contact with 10 vendors at each wedding, that’s 150 vendors that you have the opportunity to connect with! Engaging with these like-minded business owners who are working with the same ideal clients as you can assist you in expanding your marketing reach and rapidly grow your business. Here are 5 ways to gain trust with vendors and create a win with vendor referrals.

#1. Invest In Them

A great way to show vendors that you care is to make it apparent that you are interested in helping their business grow. If they know that you are invested in not only your business but theirs too, it will help exponentially. So, how do you do this? Reach out to them and ask how you can contribute to their business growth! By just initiating this basic conversation with them, it can lead to a lifelong partnership that benefits both of you. [···]

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Top 5 Advanced Lightroom Tips

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We spend a lot of time talking about workflow, specifically your Lightroom workflow – what can we say, we love Color Correction! In our Online Training: Advanced Lightroom Skillsets, workflow expert Jared Platt took an in-depth look at Lightroom and provided you with advanced tips for mastering Lightroom. We’ve highlighted the Top 5 Advanced Lightroom Tips you can implement into your post production workflow to save you time and energy!

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Image by ShootDotEdit Customer, Jared Platt

Join workflow expert Jared Platt for a demonstration of Advanced Lightroom techniques in our free Online Training!

1. Create default styles

One of the beauties of Lightroom is the ability to create default settings when you import images into the program. If you always increase the clarity and add a split tone to your images, rather than manually doing that to each image, this can be applied to a group of images when they are imported into Lightroom! By taking a little extra time to determine which sliders and tools you are constantly using and creating a default style, you will save time in the long run. [···]

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Who’s Doing It Right in Blogging

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In the social media-driven world, blogging is an important part of your business. Through your blog, you have the opportunity to share weddings as well as personal stories with potential clients. One of the beauties of blogging is there are several ways to share stories of wedding days and even personal experiences. Even though you are a photographer, that does not mean that your blog can only consist of images. A goal of your blog is to captivate and intrigue potential clients, and that can be done in several ways. Here are three photographers who each have a different blogging style that are doing it right and creating compelling blogs.

1. Chrisman Studios – Narratives

While potential clients enjoy seeing your images, you can also awe them with your words through the power of narration. With a narrative style blog, being able to describe the emotions and events that happened during a wedding are just as important as providing beautiful images. By selecting a few images that complement your story, you can show readers that you pay attention to little details and really work to document a cohesive story. In Chrisman Studios’ blog, they share narratives that express the unique moments they experienced from the day they met a couple all the way leading up to the wedding day. By finding ways to connect with the bride and groom on a personal level, the photographers are able to share the couple’s love story that unfolds in their blog post. [···]

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Top 10 Blog Posts of 2014

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Now that the new year is upon us, we wanted to take a look back at some our favorite (and yours!) blog posts of 2014. We covered everything from posing during shoots to growing your business and booking ideal clients. Take a stroll down memory lane with us as we countdown our Top 10 Blogs Posts of 2014!

#10. Pro Wedding Photographer Tips: 3 Tricks to Posing the Groomsmen

We know that the bride gets most of the attention on the big day, but it is important not to discount the groom and his groomsmen! The gentlemen have spent time and money selecting their outfits and prepping for the big day, and here are 3 simple ways to pose them so they look their best.

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6 Ways to Prepare your Business for a Baby

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As an expecting parent, you are thrilled for the arrival of your new baby. As a wedding photography business owner, it can be challenging (and a bit scary!) to figure out how you will run your business while taking care of your baby. While you may learn that things do not always go as planned with a baby, the key to becoming successful at both jobs is to prepare as much as you can in advance. Here are 6 tips that will assist you in prepping your business before you have a baby.

1. Book clients in advance

Meeting with new clients can be time-consuming because you are getting to know the couple while helping them plan out the most important day of their lives. Scheduling meetings may become challenging when the baby is born, so it is helpful to schedule as many meetings as possible before the baby’s due date. The more weddings that you can book ahead of time, the easier it will be to plan those wedding days out in advance to ensure that everything is taken care of and there is a family member or caretaker you trust to watch the baby. By booking far in advance, it will also help you secure work for when you do have your baby. [···]

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Top 5 Tips for Shooting Wedding Photography

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Before the wedding day, you spend months getting to know the bride and groom. The couple has seen what you have to offer through meeting you and observing your website and is anxious to see what type of images you will produce on the big day. Here are the top 5 tips for shooting wedding photos that will assist you in the necessary preparation you need to create a successful day for the bride and groom.

1. Scout the location

Visiting the location before the wedding will make a difference in the type of images you provide to your clients. You will become more familiar with the location, the lighting, and where you will need to stand to take the right shots. When scouting, arrive at the location around the same time of day that you will shoot the wedding. This will help you see what type of lighting there is at this time of day and what equipment you need to bring. [···]

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The 30 Must-Have Shots from the Wedding Ceremony

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On their wedding day, the bride and groom are wrapped up in wedding festivities, such as reciting vows, taking photos, visiting with family and friends, and dancing the night away. Because the bride and groom have many roles to play on their wedding day, there are many moments that the couple will miss. You have the unique opportunity to capture those moments with your camera. As you prepare your image list for your next wedding, check out these 30 must-have shots from the ceremony you can include to show your couple every important moment of their day.

Download our 127 Essential Images Guide to receive a comprehensive photography playbook for the wedding day!

1. Details of the Ceremony Site

Before guests arrive and the ceremony begins, be sure to take photos of the ceremony site with no one in it. These are great shots for the bride and groom to see all of the details that went into their ceremony site, and you can also share these images with vendors!

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