Instagram is fast emerging as a premier social media tool. For professional wedding photographers, learning how to harness the power of Instagram to help share images, connect with clients and vendors, and grow their business is essential. Join Jason Grubb for our Instagram Essentials webinar, supported by WPPI. Jason will walk you through:
– how to build an Instagram following of loyal engagers for your business
– a step-by-step system, including what and when to share, hashtags, and geotagging
– an overview of all of the tools you need for software and tracking
Before you can book clients, they first need to hear about you and your photography business. Blogging, if done correctly, can be a great marketing tool for you to share images and express the story behind each set of photos. With a properly designed blog, you can follow the same structure for each post and see the ongoing benefits from the SEO boost it will provide. Here are the 5 most important elements in a blog post.
1. Dynamic Content
Dynamic content is relevant and up-to-date content that contributes to a successful SEO plan. Since search engines are constantly ranking sites with fresh content higher than sites with static content, a blog is a great way to create new content regularly without needing to redo your site each time. Rather than scheduling one post a week with 900 words, Google favors multiple posts a week that are closer to 300 words each. Remember to blog consistently – set up a blogging schedule and stick to it! [···]
With over 1.35 billion active users on Facebook, it is one of the most popular social platforms you can use to advertise your wedding photography business. This social site can be the ultimate marketing tool to grow your business, so how can you effectively post on Facebook to increase traffic to your business? Here are three tips that will help you succeed in creating effective Facebook posts.
1. Post when people are online
While you may be the most creative at 2am and produce great blog posts at that hour, resist the temptation to post them to Facebook right away. Though it may seem like a great idea to get it live on Facebook as soon as possible, consider who is actually online at that time. Are the clients that you cater to sleeping or awake and active? Are your Facebook followers working during this time or are they free somewhere that they can browse the Internet? If you want more people to see your post, make sure to post when people are at their computers and actively on Facebook. [···]
Fall is here, and with that brings the holidays. One of the most impactful and memorable actions that wedding photographers can take for their clients, friends, and family is to send out personalized greeting cards. And, we’ve made it easy for you to do so! Download our FREE Greeting Card PSD Templates
Creating systems that run almost on their own will help your wedding photography business to be as efficient as possible, ensuring that you never miss any crucial business tasks again. We invited Pittsburgh wedding photographer Leeann Marie, who also holds an Industrial Engineering degree, to share her secrets to help create automated systems for your workflow.
She listed 15 tips in this popular webinar we hosted in June, and we pulled 5 tips out that will help you to get more organized right away. Even if you only implement one tip a month, you will see an immediate difference in your business!
1. Make Invoicing Easy (So You Get Paid!)
Make invoicing as mindless as possible. It then becomes a task you don’t have to think about very often—and you still get paid! ShootQ is a great tool to use because it has invoicing built in along with all of your client information. Accounting software like Quickbooks can be another good resource for keeping track of invoicing and expenses, showing a full financial picture of your business. The final step is setting up your business with a credit card processing system. Clients are more likely to pay quickly if the process is as easy as possible for them.
Part of running a successful business is learning how to build a solid team. During the busy season, it’s vital to your success. Though you would love to be able to do it all on your own, having trusted partners will help your business continue to grow. One of the most trusted partners is your second shooter. Having a second shooter is a mutually beneficial relationship. While they learn from you, the pace and stress of your day is also lessened. But like any business partnership, you need to make sure that you set up your second shooter for success.
All relationships are built around trust, and the relationship you build with your second is no different. Whether this is the first time you have worked together or you have been paired for years, you need to arm them with the tools and knowledge to be a part of your company. Set clear expectations. It will help them succeed as your partner. Here are five things you can start doing now to empower your second shooter to succeed.
In today’s high-tech world, over 20 million people shop on the Internet. As a business owner, it is necessary for you to have a website to represent your wedding photography. The website you create should represent the important aspects of your business, drawing potential clients to you and your services.
Here at ShootDotEdit, we specialize in wedding photo editing services for pro photographers. We also provide valuable resources that help you with your photography. In previous posts, we talked about a few essential tips for how to take the richest, most natural, and memorable images when shooting the engagement session or posing the bridesmaids. This week, we are again focusing on the art of wedding photography poses by sharing 3 tricks to better groomsmen poses.
To run a successful business, every aspect of your business needs to be dialed in. By creating a manual that outlines every aspect of your systems, you will know it inside and out. This allows you to review everything you currently do and refine any areas that may include unnecessary steps.
When you have a manual that refines each system in your business and properly delegates each task, you can spend more time focusing on other areas to help your business grow. While you don’t have to delegate each task, the mere act of having it properly created and refined creates freedom. Here are three steps to creating a manual:
As many successful photographers would attest to, one key to growing your business is letting go. Outsourcing things that you don’t have to do saves you time and actually makes you more money. You’re not stuck behind the computer doing countless hours of color correction or album design that someone else would love to do. Instead, you’re out doing what you love and what generates a profit!