As many successful photographers would attest to, one key to growing your business is letting go. Outsourcing things that you don’t have to do saves you time and actually makes you more money. You’re not stuck behind the computer doing countless hours of color correction or album design that someone else would love to do. Instead, you’re out doing what you love and what generates a profit!
Image by Jeremy Chou Photography
Inspiration. As photographers, we all draw it from different places. As business owners, we all look to different sources for motivation. Being inspired is at the very core of being an artist and entrepreneur.
While no list could ever be exhaustive, we wanted to give you a quick highlight reel of some of our favorites. To help sort through, we have created 5 categories for inspiration and chosen an artist for each that we feel best exemplifies the characteristics of that topic.
Jennifer Rozenbaum runs New York’s premier boudoir photography studio, Jenerations. She is known for working with her clients to help them feel empowered and sexy and then capturing that feeling in her images. Jen tells us:
“Empowering women with a renewed sense of femininity and fearlessness is the inspiration and motivation behind Jenerations.”
In the competitive world of wedding photography, your business must stand out from the rest. As a business owner, you should decide what unique qualities will set you apart from other photography businesses. Creating a focused message for your business will help to attract your ideal clients and set the stage for growth. With help from a wedding photo editing company, such as ShootDotEdit, you can take the time to discover who you are as a business owner and photographer.
Why exactly do you want to showcase your unique qualities to clients? The Internet is full of advertisements from competitors, who also use creative selling points to entice potential clients. You want to stand out—you want clients to remember you every time they hear about a photography opportunity. Here are some ways to be unique in your message and differentiate yourself from other photographers:
Find out what your clients want to know
Having a few “go-to” wedding photography poses is important for any wedding or portrait photographer. While it’s never a great idea to try to mold each and every couple into the same series of poses, it is extremely helpful to have a solid foundation in basic posing rules and techniques. The “V Up” is a name that we came up with for the most basic pose. This is the very first pose every wedding photographer should learn, perfect, and teach their subjects because it will be used so often throughout the wedding day. It’ll be the pose they get into for the family formals, for their classic full body portrait, and many more times throughout the day. Learn the fundamentals of this pose and how to use it by watching the video below.
Engagement sessions are a great way to connect with your clients, but they are very different from the grueling marathon of photographing a wedding. You have a lot more time than you do on the wedding day to set up poses and get to know the couple. Here at ShootDotEdit, we help wedding pros with their color correction and print sales, and we see a lot of engagement sessions each and every season. Here are 10 tips to help professional wedding photographers nail the engagement session and your engagement photo poses.
1. Use Basic Poses
Engagement Shoots should always follow the KISS principle – Keep It Simple – particularly when it comes to posing. Basic wedding photographer poses always help to get the best shots and help the session to flow smoothly. Pick poses that you know in advance will be flattering and comfortable to both the future bride and the groom. It can be good to have a few “go-to” poses, just in case you get in a bind. For more posing tips, make sure to watch our Posing Critique Online Training with Roberto Valenzuela.
Coming up with an achievable goal is not always easy—that’s why creating a specific plan for this is essential. To set your business up for success and achieve the most possible, you need a system in place. The SMART system (Specific, Measurable, Action-Oriented, Realistic, Time-Setting) is designed to help you determine your goal and guide you to consistent success. Here is the 5 step process of the SMART system that will assist you in setting an achievable goal:
Metrics need to be clear in determining what you want to accomplish. Add numerical and precise values to your goal so you can visually chart your progress as well as your success. Rather than saying, “I want to shoot a lot of weddings this year,” add a defined number to that goal. “I want to shoot 25 weddings this year” is measurable and allows you to chart your progress. By keeping track of your progress, you can stay focused on your goal. [···]
There are some things in your business that should not involve risk – your post production is one of them. That is why our UNLIMITED editing is COMMITMENT FREE.
What does that mean for you and your business? It means you focus your time on profit-producing tasks: marketing, networking with vendors, optimizing your blog (just to name a few). [···]
At ShootDotEdit, we find inspiration in so many things. We are lucky to partner with some of the industry’s best companies and have some of the most successful wedding photographers as Advocates. In addition to this, we are fortunate to have a wide network of photographers and creative professionals that continually keep us motivated and inspired. [···]
The most important thing to remember about wedding and engagement photography is to make the subjects look good. It sounds simple and obvious but it’s so easy to get caught up in camera techniques, lighting techniques, and the backgrounds of an image. And while these are all important to creating great imagery, it’s absolutely essential to get back to the basics of wedding photography poses and make sure you’re giving posing instructions, making adjustments, and taking proper angles to make your subjects look good.
(Lin and Jirsa Photography) [···]