Client communication is integral to maintaining and growing your photography business. When you keep client communication simple, your clients benefit and so do you! That’s because simple communication respects their time and yours – meaning everyone gets faster results.
Simplified Communication Benefits your Clients
Simple, concise and efficient communication helps your clients feel comfortable with you and your work, building your reputation with your clients. On the contrary, lengthy and overwhelming communication can kill it. Nobody wants to read emails that are long like a college essay! By keeping communication simple, your clients won’t feel overwhelmed or be tempted to ignore you. Plus, if you’re buried under your inbox writing a slew of long emails, you can’t serve your clients face-to-face.
Simplified Communication Benefits your Business
When you simplify communication, you’ll have fewer moving pieces to juggle. That means you’ll have more time to dedicate to crafting powerful and effective communication and, of course, more time to shoot! Don’t forget, regardless of how demanding email can be, it still isn’t your top priority as a photographer or business owner. Your business—and your life—will go on, even if you don’t answer every email within minutes of getting it! Dmitri Leonov, the VP of growth email management tool SaneBox, sums it up like this, “Treat email as one of your priorities, but not your number one priority.” After all, your priority as a wedding photographer is improving your business systems to make serving your clients efficient and fun!
Try Using Templates to Simplify Communication
Create pre-written responses for frequently received messages—inquiries, FAQs, instructions for viewing images online, what to expect after the wedding, etc. Templates can be created in your email program, in apps like TextExpander, or if you use a studio management system like ShootQ, in the email template section. You’ll save time by avoiding tedious repetition.
Establish Systems for Your Email Communication
Establish set communication points throughout all of your pre-shoot tasks and activities. When you invest the time upfront, you’ll establish the consistency you need to gain momentum from your message.
Establishing systems for any task in your business means creating a list of steps for how you’ll execute this task every time. Doing this will ensure consistency, increase efficiency and dramatically reduce the amount of hair you pull out during busy shooting seasons. For you to free up your time to implement email systems into your workflow, outsource photo editing to ShootDotEdit and see your images comes back within 48 hours! You can then set up your email communication schedule in a way that simplifies your life and ensures that your clients know what’s happening every step of the way. Having a clear communications schedule in place will give you a solid system to fall back on when your schedule gets crazy.
Creating meaningful relationships with your clients is ideal for your wedding photography business. For more tips on how you can improve your business this year, download our updated guide, How to Grow Your Wedding Photography Business: 2015 Edition!