Photographers

Personalizing your Pricing

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When it comes to your wedding photography business, it’s no secret that you want to be unique, especially form other photographers in your area. There are a number of ways you can stand out through your website, social media, and the images you produce. Imagine if you could also personalize your pricing to center it around items and services that you knew your clients wanted? Here’s a little secret – you can!

When it comes to pricing, there is one important thing that will help improve it – determining the “must-haves” for your clients. Must-haves are items that your clients must have and order when they book you. These must-haves are different for every photographer, since you all attract a different type of client. By taking the time to learn what is most important to your clients, you can personalize your pricing and increase your bookings exponentially! [···]

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4 Ways to Streamline Album Design

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After the wedding day is over, the bride and groom anxiously await their images from the big day. While providing the bride and groom with the images in an online gallery or DVD is a great way for them to see all of their images, many couples love to have a physical book of their favorite moments of the day.

Creating a wedding album for them to display and share with their friends and family is a great way for them to remember the wedding day! This is also an opportunity for you to further show off your signature style. So how do you design an album that your clients will love and want to share with their friends and family? We’ve put together the top 4 album design tips that will keep your albums timeless and streamline your album design.

1. Create a strong story

A successful album will tell a story of the wedding day, from the bride and groom getting ready to the farewells as the couple heads to their honeymoon. Perhaps there was a funny moment that happened during the day that’s just too good to leave out, or you shot little moments throughout the day that harnessed a lot of emotion – those are the moments you want to include in the album for your clients to enjoy! When it comes to placing the photos in an album, consider placing them chronologically to keep the timeline of the day moving forward throughout the book. Highlight certain images that are especially significant to the story by dedicating an entire page to one image. [···]

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5 Tips for Better Business Organization

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When you decided to become a wedding photographer, what was it about this career that enticed you? For several, it’s because they love taking photos. Here’s a fun fact – only about 12% of your time is spent actually taking photos! The rest of the time is dedicated to marketing, accounting, sales, networking, and more. As a wedding photographer, you actually signed up to be a business person for most of the time!

Managing a business is no easy feat and can quickly become overwhelming. One key to being successful is ensuring that you have the proper organizational tools in place to keep your priorities on track. To help you with this, we’ve put together 5 tips to help you better organize your business.

1. Use office management programs

Whether you work from home or have a studio, having a solid system to manage the ins and out of your business is vital. There are several options to explore, from hiring a studio manager to using a studio management software. A great virtual studio manager is ShootQ, which was developed by photographers for photographers. It allows you to keep your workflow organized from the moment a prospective client contacts you until the final product is delivered. Because everything is managed online, you can easily access the information whenever you need it. [···]

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WPPI 2015 Show Guide

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12,000+ photographers. 500+ Vendors. 300+ Speakers. Tradeshow, classes, parties…
let’s face it, there is a lot! WPPI can be overwhelming.

That is why we created a Show Guide for you!

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Our FREE Guide:
– highlights the best educators and topics
– shares recommended Vendors that will plug in nicely to your workflow
– lists popular parties and events to attend

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3 Facebook Tricks to Double Your Exposure

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Did you know that there are up to 864 million users on Facebook per day, and 1.3 billion users on this site per month? With these numbers, the possibilities are endless when it comes to increasing followers for your business! Knowing the best ways to post on Facebook can significantly boost your chances of meeting and booking new clients for your wedding photography business. So where do you start? Here are 3 tricks that you need to help you double your exposure on Facebook.

#1. Post a variety of content

As you work to create your Facebook posting schedule for each week, it is imperative that you switch up the type of content that you provide. Post funny images, memes, or something related to photography that does not necessarily have anything to do with your business. Since posts featuring images get 39% more interaction from Facebook users, be sure to include images as often as possible. Post images that feature your favorite quotes, and encourage your followers to share them with their friends on their personal pages. [···]

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Webinar: Top Lightroom Shortcuts and Speed Tips with Jared Platt

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Jared Platt, the Lightroom Guru, will be joining us for another webinar focused on Lightroom! He has walked you through the basics of Lightroom as well as advanced tips and tricks, and now he will share the insider secrets of how to use Lightroom FAST! Join Jared Platt for our Top Lightroom Shortcuts and Speed Tips Webinar, supported by ShootProof. He shows you an in-depth look at Lightroom shortcuts and quick tips to maximize your time, including:

– which keyboard shortcuts to implement and how
– creating your own shortcuts in Lightroom
– how to push Lightroom for maximum speed

 

Wednesday, January 14th
10am PST – 11am PST

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Who’s Doing It Right in Blogging

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In the social media-driven world, blogging is an important part of your business. Through your blog, you have the opportunity to share weddings as well as personal stories with potential clients. One of the beauties of blogging is there are several ways to share stories of wedding days and even personal experiences. Even though you are a photographer, that does not mean that your blog can only consist of images. A goal of your blog is to captivate and intrigue potential clients, and that can be done in several ways. Here are three photographers who each have a different blogging style that are doing it right and creating compelling blogs.

1. Chrisman Studios – Narratives

While potential clients enjoy seeing your images, you can also awe them with your words through the power of narration. With a narrative style blog, being able to describe the emotions and events that happened during a wedding are just as important as providing beautiful images. By selecting a few images that complement your story, you can show readers that you pay attention to little details and really work to document a cohesive story. In Chrisman Studios’ blog, they share narratives that express the unique moments they experienced from the day they met a couple all the way leading up to the wedding day. By finding ways to connect with the bride and groom on a personal level, the photographers are able to share the couple’s love story that unfolds in their blog post. [···]

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Top 10 Blog Posts of 2014

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Now that the new year is upon us, we wanted to take a look back at some our favorite (and yours!) blog posts of 2014. We covered everything from posing during shoots to growing your business and booking ideal clients. Take a stroll down memory lane with us as we countdown our Top 10 Blogs Posts of 2014!

#10. Pro Wedding Photographer Tips: 3 Tricks to Posing the Groomsmen

We know that the bride gets most of the attention on the big day, but it is important not to discount the groom and his groomsmen! The gentlemen have spent time and money selecting their outfits and prepping for the big day, and here are 3 simple ways to pose them so they look their best.

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