Top 5 Tips for Blogging to Grow your Business


Blogging is essential to the success of your wedding photography business. It’s a great way to showcase your photographic talents, while also being personable with your audience and clients. With a blog, you are able to generate interest in you and your brand, which can then lead to building an even larger client-base.

In our webinar, Growing Your Business through Blogging, Virginia-based wedding photographer Katelyn James discussed the importance of managing your blog and how it can help take your business from great to amazing. Here are the top 5 tips to growing your wedding photography business through your blog.

1. Know that Timing is Everything

After the wedding, how fast you begin posting images through social media becomes extremely important. You want to stay relevant in the minds of your clients, so rather than waiting 2-3 weeks to create the blog post and share images from the wedding, get right to it! [···]

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New Marketing Techniques for the 2015 Photographer


The business of wedding photography is not getting any easier. With how quickly technology is evolving and the affordability of top-notch cameras, it is simple for anyone to pick up a camera and become a “photographer.” In conjunction with social media, new photographers are able to post to Facebook and Instagram and gain new followers with the click of a button.  With the ease of becoming a wedding photographer, what can you do to set your business apart and make it stand out?

As a wedding photographer, you want to attract your ideal couple, and Content Marketing is the key to your success. With Content Marketing, you can use your library of images to create a unique and optimized marketing plan for your business. Learning effective ways to use Content Marketing in your business will allow you to grow your business and connect with more of your ideal clients. It is vital to the success of your business and because of this, we’ve put together 3 new marketing techniques for the 2015 photographer.

1. Generate Content that builds trust and value

For you to have an effective Content Marketing plan, it is imperative that you create content that is specifically tailored for your target audience that helps you build trust. Once trust is established, you can work on converting that trust into loyalty and life-long clients. Content Marketing allows you to build content that is relevant, useful, and helpful to your potential clients. When you offer them valuable content, you begin to build the relationship that leads to trust. [···]

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How to Find Your Ideal Client on Facebook


When you first started to build your unique brand message for your business, you may have had specific clients in mind that you would love to work with. In order for you to find and book those clients, you have to market your business in a way that captures their attention. Sharing your content on social media allows you to find clients that you may not have reached before. As a wedding photographer, you have thousands of images at your disposal, meaning that you already have content to share.

In another blog post, we discussed how to use Facebook boosts to curate custom audiences and attract your ideal client. One of the most important parts of boosting is selecting the specific qualifications of your ideal client. In Facebook, you can use advanced targeting to reach a particular audience. When you narrow down the specifications you are looking for, it will be easier to share relevant information with your ideal clients. Here are some tips on how you can use advanced targeting as a marketing tool on Facebook to attract more bookings.

Target Engaged Couples

One of the first qualifications to target by is someone who is engaged. Facebook assists you in reaching these clients by providing the option for you to choose to share your content solely with this group of people. As engaged couples prepare for their wedding, they will be searching for their wedding photographer, so this is a great time to attract them to your website through your content. Create content that would interest engaged couples, such as “The Top 10 Tips for Planning a Wedding.” As you target your specific market, they will be more inclined to click on this because it is content that pertains to them. [···]

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The Most Important Secret to Owning a Business


Do you remember when you first decided that your passion for photography was more than just a hobby and you wanted to turn it into something more than just a fun activity that you did in your spare time? You had a moment of clarity when you found your calling, and that THIS is what you wanted to do with your life. And somewhere in that moment, you decided you were going into business for yourself.

When people start a business that revolves around what they love to do, there’s a sense of fire and passion that one brings into their business. Starting a business is no easy task. What is even more challenging is keeping it in business year after year while still continuously growing and making a profit. All of a sudden, the one task of taking photos as a hobby turned into several tasks to keep your business running: marketing, blogging, buying insurance… the list goes on! So how do you keep that initial excitement and passion that was originally brought into the business as the reality of owning a business sets in? Start by working ON your business rather than IN your business so that you can increase your overall growth and profit. This is the most important secret to running and owning a successful wedding photography business, and we’re covering how to achieve this goal.

Know your Role in your Business

Think critically about the following two phrases. Ask yourself which one is true about you:

“I am a self-employed photographer,” OR “I am the CEO of a photography company.” [···]

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ROH: The Secret to Truly Effective Marketing


We’re continuing our 4-part series with Jeff and Erin Youngren. In their second post, they dive into how you can effectively market your business and brand to attract your ideal client! If you missed out on the the first blog of this series, access that here. Happy reading!


Businesses and corporations make decisions based on ROI – Return on Investment. They ask themselves questions like, ‘How much return will I receive if I invest some money in more equipment? If I build a new factory? If I hire a new employee?’

Consumers, on the other hand, make decisions based on what I like to call ROH or ‘Return on Happiness.’ If you are a wedding photographer, then your clients are consumers – not businesses or corporations – so they don’t make decisions the same way that corporations do.

As a consumer, I don’t walk into an Anthropologie store to buy a dress because I will receive a bigger financial return on my investment than if I bought a dress elsewhere. No, I buy the relatively expensive dress from Anthropologie because I believe that it will make me happier than other dresses. Are they quality? Yes. Do they look fantastic? Yep. Are there other less expensive dresses in the world that will look just as nice? Of course.

When I shop at Anthropologie, I have a picture in my head of what will make me happy, and through their branding, marketing, and email campaigns, Anthropologie has inserted themselves into my ‘picture of happiness’ and helped me feel that their clothes are the solution.

Anthropologie is an example of an effective marketing machine (as least as it applies to me), and I believe this to be true: Truly effective marketing is when your clients’ picture of happiness and your services intersect.

Related: 5 Ways to Create a Win with Client Referrals

Fulfill your Ideal Client’s Picture of Happiness

Guess what? As a wedding photographer, your ideal clients are consumers, and consumers have pictures of happiness in their heads that they are trying to fulfill with ideal vendors. Your goal, then, is to actively insert your services into your clients’ pictures of happiness. But you don’t want to intersect with just any picture of happiness out there. The ultimate WIN for your marketing strategy is for your business to fulfill the picture of happiness for your ideal client. [···]

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Lightroom CC Workflow



Now that our Lightroom CC Workflow for photographers is here, we are giving you the opportunity to grab a year of Lightroom CC for FREE! Through the end of day Friday June 19th, grab UNLIMITED editing and we’ll pick up the tab for Lightroom CC. You’ll solve your post production for the busy shooting season, and also get to take advantage of all the additions to Lightroom’s newest update!

Why should you upgrade to Lightroom CC? It’s the fastest way to get your images exactly how you want them – with the help of ShootDotEdit’s wedding photography post processing services!

Other important benefits for you as a photographer include:

  • Fast importing and exporting of your images
  • Facial recognition and tags allow you to quickly search for the bride and groom
  • Mobile option! Work on your images anywhere at anytime!


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The Wedding Photographer’s Business Plan


Whether you are just starting your photography business, or you are a seasoned professional wedding photographer, planning for your success is key. With a wedding photography business plan, you ensure that you are ready to handle the challenges that come as your grow your photography business. Starting a photography business is fun and exciting, but as you book more weddings and fill your calendar, what once was your dream job can turn stressful and unmanageable. Having a photography business plan will ensure you can handle your growth and scale.

Download our free guide to discover how to grow and market your wedding photography business!

When you first thought about how to get into photography, and then how to start a photography business, you may have considered hiring an assistant. Once you attempt hiring one, you may realize it is time-consuming to try and teach someone all of the knowledge you have about your business, and your stress is still at a high. So how do you find a way to make your business scalable where you can work ON your business rather than IN it?

“If you want to do a few small things right, do them yourself. If you want to do great things and make a big impact, learn how to delegate.” – John. C Maxwell

In order to run a successful and thriving wedding photography business, it is essential to have a plan. Without one, you may find yourself working on your own in your business until you’re tired and overwhelmed. Being scalable and creating a plan allows you to implement proper systems that give you more time to take pictures and require less time working on other tasks. This results in you saving time, energy, and greatly reducing stress. Here are some tips on how to become scalable for your business and create an effective plan.

beach engagement session

Image by TNK Photo

Determine the Tasks Only You Can Do

Just like you have a wedding photography checklist to ensure you know all your responsibilities for the wedding day, create a list of all your tasks. Make sure to take some time with this and write out everything that you do. This list should be as detailed as possible to be effective. Planning for growth involves creating the systems ahead of time to sustain the growth. Document every step that is involved in each process so you have a thorough list of everything that goes into your daily, weekly, and monthly routine. This includes small tasks you work on and the large projects that take more of your time.

By being as detailed as possible, it gives you the opportunity to determine what steps are actually necessary to complete certain tasks, and which steps can be eliminated. Try to make each task as streamlined as possible – remember, wedding photographers who spend less time working on tasks can dedicate that time to shooting!


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The 5 Steps to Discovering your Ideal Client


Within the competitive wedding photography industry, there are thousands of photographers who want to book clients who match their brand and message. As a photographer, you spend much of your time working on your business to reflect a certain message that will reach out to like-minded clients. In order to be successful in attracting ideal couples, there are a few steps you need to take to stand out as a photography business owner from others in the industry.

Since finding your ideal client is key to growing your business, we brought in photography duo Jeff and Erin Youngren of The Youngrens, to share some of her insight into finding couples you want to work with. This is the first installment of our 4-part series discussing how to find your ideal client written by Erin, so let’s get to it!


Are you tired of shooting weddings that aren’t your style? Or working with clients that you don’t enjoy? There’s nothing more difficult than feeling dragged down by your business or dreading your shoots because you don’t connect with your clients or they don’t connect with you. It’s hard feeling unknown, unappreciated, or simply disconnected from your clientele and your art.

I strongly believe that every photographer has a unique client type that is perfectly suited for them. We talk about it all the time in the wedding and portrait photography industry – your target audience, your perfect bride, the right clientele. All different ways to talk about the same thing – your ideal client. [···]

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Top 5 Tips for Shooting Stand Out Images


When shooting wedding photography, challenges, both arising and unexpected, are nothing more than perfect opportunities to shoot images that stand out. Some of your best images may come from a few of of the toughest situations you are placed in, because you are challenged to think outside of the box and push yourself when it comes to creating stellar images.

 In our webinar, Shooting Stand Out Imagery in the Toughest Situations, wedding photography duo Justin and Mary Marantz discussed how to make obstacles work to your advantage. They shared tips and strategies on how photographers can turn any challenge into an opportunity to shoot some of the most stunning images. We’ve put together the top 5 tips for shooting stand out imagery for you to implement into your business today!

1. Create a Common Theme in Your Images

During the wedding day, every part of your shoot will have its own set of challenges for you to overcome. The easiest way to face these obstacles is to keep the scene free from distractions. Avoid creating too many calculated moments – let the shoot take a natural course that provides you with stunning images. Since the getting ready shoot is about the moments leading up to the ceremony, be sure to highlight the details that represent the bride and groom during this time. The getting ready room may also have many beautiful details, but those are not necessarily what you should focus on during that shoot. [···]

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11 Go-To Groom Poses

11 go-to groom poses

As you are shooting with the bride and groom, you spend a lot of time thinking about what wedding photography poses you should use that will make them look their best. In the past, we have covered topics on how to pose the couple during engagement sessions, as well as how to pose the bride, bridesmaids, and family formals. Since posing is a critical part of your shooting routine, we thought we should cover another important part of the wedding day – groom poses!


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