There are several reasons you may have decided to be a wedding photographer – you love taking photos, you’re a social butterfly and love client interaction, or you love the idea of running your own business. Whatever the reason is, the more active you are in each aspect of your business (shooting, marketing, networking), the more likely you are to increase your profit! Here at ShootDotEdit, we love providing wedding photo editing services to photographers – as well as providing you with tips that can help you grow and succeed in your business! The #1 way for you to create long-term success for your wedding photography business is to accurately price your services and products. Learning how to use pricing as a marketing tool is an essential part of growing your business, as pricing helps you guide your clients to make the right decisions! The more knowledge you have about pricing, the easier it will be to book your ideal clients who will refer you to their friends and family.
In our Pricing for Profit webinar with Bryan Caporicci, we discussed many ways for you to use pricing to accomplish your long-term business goals. Whether you focus on wedding photography packages or a la carte, here are the top 5 pricing tips that will help your business grow this year!
1. Know the Variables
Clients can sometimes be shocked at wedding photography pricing – often times, this is because they do not fully understand everything that they are paying for. To a client, they may think that they are just paying for the time that you are shooting their wedding, and they are not considering any of the time you spend before or after the wedding prepping and working on their images! Ensure that you correctly determine the labor costs that go into each and every session that you book and include that in your pricing. Each hour that you spend prepping or consulting with a couple should be accounted for. [···]