Photographers

14 Must Have’s on your Wedding Photography Checklist

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Have you ever woken up on the day of a wedding and realized that you forgot to charge your camera batteries the night before? Or perhaps the outfit you were planning to wear was still in the hamper after last weekend’s wedding? It can be easy to forget the number of things you should do in order to prepare for a wedding. Just as you work to create systems for the business aspects of photography, it is important to have a wedding photography checklist in place when it comes to shooting!

Wedding Photography Checklist

Pro Wedding Photographer Duo Zach and Jody Gray created a robust wedding photography checklist of the essential items that should be done the day before every wedding. By following this, they are able to confidently arrive at each shoot knowing that they have everything they need for it. Ranging from preparing your equipment, to ensuring you have an accurate timeline, to having all of the contact numbers you need, proper preparation will ensure you arrive to the wedding able to focus on your job: taking amazing images and interacting with your clients and guests. Here are 14 things Zach and Jody recommend doing on your pre-wedding day checklist to help you be relaxed and ready to go!

1. Charge equipment

Start charging all of your camera batteries, flash batteries, and two-way radios ahead of time. It can be easy to forget to do this until the morning of the wedding, so set a reminder for yourself the day before to make sure that all of your items that need to be charged are plugged in to an outlet. [···]

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The 4 Most Important Pages of Your Website Guide

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For most professional wedding photographers, their website is the primary representation of their brand to the world. Because of this, it is vital that you spend time and energy ensuring that your website is maximizing your businesses potential! But in the ever-changing and rapidly evolving landscape of the internet, where do you focus your efforts?

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Posing the Wedding Party: 7 Tips You Need to Implement Now

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Leading up to the wedding day, the bride and groom spent time carefully selecting the members of their wedding party. The chosen bridesmaids and groomsmen are often their closest friends and family members, and it is essential for you to capture memories of this entire group together!

In the past, we’ve covered how to use unique wedding photography poses for the groomsmen and bridesmaids. Now we want to focus on posing the wedding party together, as it can sometimes be a challenging task to work with a large group of people at once. Here are the 7 tips for wedding party poses that you need to implement during your next shoot.

Download our free Posing Guide here, with 34 pages of posing tips and tricks from 9 successful wedding photographers!

1. Start with a Traditional Pose

When it comes to posing the wedding party, start with simple poses to help make the group comfortable in front of the camera. Place all of the groomsmen next to the groom, and line up the bridesmaids next to the bride. If the groomsmen are wearing boutonnieres, be sure to place the gentlemen on the right side of the frame so that the flowers are showcased. Have the wedding party angle their bodies slightly toward the bride and groom to draw the attention to the center of the frame (this also helps you focus on the most important people – the bride and groom!). Simple poses like this are perfect to begin with, and will ensure that you get a great shot right away.

Tip: To turn this traditional pose into something more creative, try shooting the group from different angles. Also, have the members look at one another rather than right at the camera!

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Image Compliments of France Photographers [···]

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Setting Realistic Turnaround Times for Your Clients

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As a wedding photographer, properly managing your clients’ expectations is crucial to the growth and success of your wedding photography business, especially when it comes to timeframes. Leading up to the wedding day, you most likely had to follow the clients’ schedule – they selected the wedding date, the time the ceremony would be, and how many hours they wanted to book you for. You may have helped plan out the wedding day timeline to ensure there was enough time to take photos throughout the day and to ease the stress of your clients.

Everything you do to help your couples prepare for their special day is great and helps build trust, but after the wedding day is when you can really manage expectations in regards to turnaround time. By properly setting realistic turnaround times for your clients, you can exceed their expectations and turn the trust they have for you and your business into loyalty.

Explain the Process

After the wedding is an exciting time because not only are your clients eager to see one of the most important events in their lives memorialized forever, you are also excited to see the stunning images that you captured and add your Signature Style to them. This is not a phase that you should rush through or spend any less time on. You know how long it takes to get all the images cleaned up and ready for viewing, so it is important that the timeframe you give your couples is accurate and doable on your end. [···]

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If My Ideal Clients are Rich, Do I Need to Act Rich?

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How have you been enjoying our 4-part blog series with The Youngrens? So far, there have been so many useful tips that you can use when searching for your ideal client. If you have missed any of the other parts of this series, access them here:

1. 5 Steps to Discovering Your Ideal Client

2. ROH: The Secret to Truly Effective Marketing

3. The Two Most Common Mistakes About the Ideal Client

Today, we are covering the final topic in the series – If My Ideal Clients are Rich, Do I Need to Act Rich? The Youngrens will cover how you can relate to all of your ideal clients, regardless of your status. Enjoy! 🙂

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Seth Godin wrote a book in 2011 called We Are All Weird about the end of mass marketing and the beginning of a niche economy.

In this book, he redefines two words in a really interesting way – ‘weird’ and ‘rich.’

Seth uses the word ‘weird’ as a way to describes our habits. He says that we all make specific choices about how we spend our time and our money, and we are getting even more specific about these choices in recent years. Consumers, particularly millennials, are wanting more and more niche products that have unique stories and creative uses. We want craft coffees, craft beers, craft cupcakes, and craft food. We want meaningful products that make our world better or that serve meaningful purposes.

Seth describes these individual decisions as our particular ‘weirds.’ For example, if you choose organic lettuce at the grocery store instead of regular lettuce, Seth would say that you are making a ‘weird’ decision.

The New Definition of ‘Rich’

As we all know, the second word Seth Godin redefines – ‘rich’ – has many connotations associated with it, but Seth redefines it in a very useful way when it comes to our four-part series here about Discovering Your Ideal Client.

Seth defines ‘rich’ as the freedom and ability to make choices about the way in which one lives. If you have food, shelter, and safety, and you are able to decide what kind of shelter in which you would like to live or what kind of food you would like to eat, then you are rich, according to Seth, even if those choices are relatively limited. [···]

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Top 5 Tips for Photoshop Techniques

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As a photographer, one of the elements that makes you stand out from the hundreds of other photographers in your area is your Signature Style and the effects you add to your images. After you send your images to a wedding photography post processing company and receive the color corrected images back, this is the time for you to make your images unique and stand out.

In our webinar, Photoshop Techniques for Photographers, fashion photographer Lindsay Adler shared how to create simple yet eye catching visual effects in Photoshop. She believes that by utilizing Photoshop effectively, you can change your vision of beautiful imagery, while optimizing your wedding photography business at the same time. Here are the top 5 tips for Photoshop techniques that you can use on your next set of images.

1. Use Adjustment Layers and Layer Masks

In any photo, if there is a color or tone you don’t like, you can change it through the adjustment layers. By using the adjustment layers, you can alter your photo and make the colors work for your overall vision that you have for the image. For example, with the adjustment layers, you have the ability to alter and minimize or maximize the color hue, saturation, and vibrance of an image to achieve the desired look you are aiming for. [···]

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3 Ways to Create a Community for your Brides

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As a wedding photographer, you are a specialist in creating memories that will last a lifetime for your clients. After you provide your couples with a great experience, they have the opportunity to share how great these moments were with their friends and family members. This is great to have this kind of word-of-mouth reputation. However, it is even better when couples can share their experience of working with you with other couples that have, too—it establishes a unique and special bond between them that you helped form!

One of the best things you can do to achieve this is to bring brides together that have experienced your professionalism and creativity first-hand. This fosters a strong community of brides and continues to build their trust and loyalty with you and your brand, making them lifelong clients. With that in mind, here are 3 ways you can establish a community for your past brides.

1. Organize Events for Your Brides

People love to get together over shared interests or mutual experiences. Simply put, there is nothing like the energy of a room full of people who are all excited to be right where they are. As a wedding photographer, you can help to create a special community of your past brides and organize exclusive events for them. You want to find unique and fun ways for your brides to connect! For example, maybe you are interested in creating a guide like, “10 Things Every Bride Should Know before the Wedding Day.” This would be an excellent time to organize a get together with past brides, so they can share their own stories, and contribute to the success of other brides. [···]

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The Two Most Common Mistakes About the Ideal Client

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We hope that you’ve enjoyed our blog series with The Youngrens so far – if you have missed the first two posts in the series, you can access them here:

Part 1: The 5 Steps to Discovering your Ideal Client

Part 2: ROH: The Secret to Truly Effective Marketing

Today we’re excited to present the third blog post in the series: The Two Most Common Mistakes About the Ideal Client. In this post, The Youngrens cover a couple of the myths photographers may hear when looking for their ideal client. Enjoy the post and think of ways you can change the way about you think about your ideal client from their tips!

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Creating an effective profile of your ideal clients is not an easy task, my friends, but it’s an important one. Knowing who you’re trying to attract to your photography business becomes the foundation of your decision-making process as a business owner, so if you’ve ever felt like your marketing plan is less of a ‘strategy’  and more like wadding up wet paper towels and throwing them against a wall to see what sticks, then I’m here to help. I’ve helped a lot of wedding and portrait photographers build profiles of their dream clients over the years, and the more I teach and research the topic of the ideal client, the more I learn about the common myths and mistakes of this complicated subject – mistakes that I have definitely been guilty of making over the years.

Here are the two most common mistakes that I see photographers making when they begin the process of discovering their ideal client.

Mistake #1: My Ideal Client is ME

I think that a lot of us are guilty of this – at least, I know I am. It’s not a stretch to assume that the couples that I love working with the most are a lot like me. I start to believe that they think like me, act like me, and buy like me. It makes sense to cross-check a decision based on my own personal preferences, asking myself “what would I want to hear if I were getting married?” or “what do I think about this particular photo?” [···]

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4 Easy Ways to Share Images with Vendors

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As a wedding photographer, creating valuable relationships with your local vendors is a way to ensure that you have a trusted group of professionals that will help you grow your business. Vendors are a large part of the wedding day – from the florist to the baker to the coordinator, each vendor plays such an important role, and these are all people you can develop long-term relationships with.

Sharing images with vendors immediately after the wedding day is also an important part of creating a seamless working relationship. Not only can your vendors share your images with potential clients, they will continue to be an active referral source. The better your relationship with your vendors, the easier it will be for you to work together to help one another gain more clients. To help you get started creating meaningful connections, we’ve put together 4 ways for you to effectively share images with vendors.

1. Share Your Digital Files

As a photographer, your professional images are very valuable to vendors. On the wedding day, vendors may be able to take images of their work on their smartphones, but having access to your stunning images is crucial! After the wedding, make it part of your post-shoot workflow to send images to each vendor that you worked with. Just like there are several photo editing companies to use for color correction, there are several options when it comes to hosting and sharing your photos with vendors online. [···]

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Top 5 Tips for Blogging to Grow your Business

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Blogging is essential to the success of your wedding photography business. It’s a great way to showcase your photographic talents, while also being personable with your audience and clients. With a blog, you are able to generate interest in you and your brand, which can then lead to building an even larger client-base.

In our webinar, Growing Your Business through Blogging, Virginia-based wedding photographer Katelyn James discussed the importance of managing your blog and how it can help take your business from great to amazing. Here are the top 5 tips to growing your wedding photography business through your blog.

1. Know that Timing is Everything

After the wedding, how fast you begin posting images through social media becomes extremely important. You want to stay relevant in the minds of your clients, so rather than waiting 2-3 weeks to create the blog post and share images from the wedding, get right to it! [···]

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