Photog Industry

Don’t Get Blacklisted: 4 Critical Mistakes you Can’t Make in SEO

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As a photographer and business owner, you have a website, blog, and social media platforms which represent your overall brand message. Incorporating techniques to help you reach more of your ideal clients is necessary for you to continue growing your business. Search Engine Optimization, SEO, is crucial for you to understand to create a business which reaches and helps you book ideal clients. For you to find additional success, your website and blog need to incorporate proper SEO tactics to help you rank higher on search engines, such as Google.

Maintaining SEO standards sounds simple, right? Although you may have practices in place to use SEO properly to attract ideal clients, there are still mistakes that go unnoticed. If not corrected, these mistakes can hurt your business and derail you from your overall goals. Here are 4 critical mistakes you cant make in SEO.

1. Duplicating Content on your Blog

Because search engines scan through your website and blog to search for relevant content matching a person’s search, it is important to maintain unique content throughout. Search Engines can tell whether you used certain content in the past, especially on your blog. If you are repeating keywords or sentences in your blog posts, the search engines might not feature your newer content. Because you will probably feature similar keywords in your posts, mix up the way they are written. Also, keep track of what keywords you use in each blog post to ensure you avoid using it in the same context too many posts in a row.

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Related: Mix up the content on your blog by writing a personal series

Because every wedding you shoot has diverse images, it can become simple for you to avoid duplicating the written content for your blog posts. Even if you shoot three outdoor mountain weddings, each had a different quality or funny story to tell your blog readers. If you run into issues with writing for your blog, utilize resources such as a Thesaurus to help you find additional words to use.

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How to Create Raving Fans from Current Customers

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As a wedding photography business owner, you spend months working side-by-side with your clients and providing them with great service leading up to the wedding day. Once wedding is over, your work is still not over! In fact, when it comes to providing your couples with a great experience and turning them into raving fans of your business, the work is just beginning.

By ensuring that your current customers are delighted and thrilled by you and your services, you increase the chances that they will continuously rave about you to their friends and family. This can lead to referrals and more bookings for your business. Here’s how to create raving fans from current customers.

Surpass Expectations

Leading up to the wedding day, you know the importance of responding quickly to emails and constantly helping your couples out whenever possible. After the wedding, it is crucial that you keep that same mindset and work ethic with your clients.

When it comes to delivering their images to them, continuously keep them updated on the status of their photos. More importantly, under-promise and over-deliver on your turnaround time! A common question for clients to ask is, “How long does it take for you to deliver the images to us?” When this is asked, be sure to give a realistic deadline, and then surpass it. An easy way for you to accomplish this is to send your images to a photo editing company, such as ShootDotEdit. [···]

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Posing Deep Dive: Can Lighting Dictate the Pose you use?

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As you shoot the wedding day, there are many aspects that you have to consider in order to get the perfect shot. Simply posing the bride and groom is not enough – it’s important for you to pay attention to the intricate details that make up an image. One of the most important parts of shooting is paying attention to the lighting that you’re working with. As you partner with a wedding photo editing company that takes care of your post production needs, you will have additional time to focus on your posing and lighting skills!

In our Posing Critique Webinar with Roberto Valenzuela, photographers from all around the world submitted images to be reviewed by the posing expert. Today, we’re continuing our Posing Deep Dive series, which is geared to help photographers create the best wedding images possible. In our first and second posts of the series, Roberto focused on the details of proper body language and how to use contrasting colors in your photography. This week, Roberto dives into the importance of lighting and how it can affect the pose you select.

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The image for review today was submitted by Dylan Burr from Aventura Photo Video. It features the bride and groom in a stunning location with golden lighting from the sun – thanks for the submission, Dylan!

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Highlights

Use of Natural Light 

This photo is filled with gorgeous lighting, and it is in a beautiful location. The photographer did a great using the light to his advantage in capturing the couple during golden hour. The location was also properly chosen, because the landscape turned a golden-yellow color as the sun set, giving this a warm, magical feel. [···]

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CreativeLive’s Semi-Annual Sale 2015

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With busy season here, it can be challenging to stay focused on everything on what seems to be a never ending to-do list. Even though summertime is busy, this is a great time to focus on a specific area of your wedding photography business you want to improve and refine. We’re excited to share that CreativeLive, an online education resource for professional photographers, is here to help with this! Now through July 27th, they are having their semi-annual sale, and this is a perfect opportunity to access the classes you need in order to grow your business!

Explore Now CTA

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CreativeLive Course: Location, Posing, Execution with Roberto Valenzuela

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CreativeLive is our favorite resource for awesome online education for professional photographers. Photographer and author Roberto Valenzuela spent time teaching the fundamentals of posing in his CreativeLive class, Location, Posing, Execution. We have exciting news – from May 31st to June 1st, CreativeLive is rebroadcasting Roberto’s class for FREE!

As a wedding photographer, posing is one of the most crucial parts of creating stunning images for your clients. By simply understanding the basics of how to pose your clients, you can speed up your shooting process and make sure that your clients look their best in every image! [···]

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Lightroom CC Q&A Webinar with Jared Platt

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Jared Platt is known as the Wedding Photography Lightroom Expert. Jared has walked through the Lightroom 5 Basics , Advanced Lightroom Techniques, and Lightroom Speed Tips. We’ve brought him back for another Lightroom Webinar, focused on Lightroom CC! In this Webinar, Jared will give a demo of Adobe’s newest post production platform as he highlights the newest features. The live webinar will be interactive and give you the chance to get your questions answered.

Thursday, April 23rd
10am – 11am PST

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WPPI 2015 Show Guide

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12,000+ photographers. 500+ Vendors. 300+ Speakers. Tradeshow, classes, parties…
let’s face it, there is a lot! WPPI can be overwhelming.

That is why we created a Show Guide for you!

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Our FREE Guide:
– highlights the best educators and topics
– shares recommended Vendors that will plug in nicely to your workflow
– lists popular parties and events to attend

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Pinterest: 10 Photography Pinners You Need to be Following for Inspiration

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Pinterest is one of the newer social media networks out there today, but it can be a very powerful business tool to attract new clients for your photography business. Pinterest has over 30 billion pins, mostly attracting the key demographic of women between 19–39 years old. These women are planning their weddings, researching their adult style, and planning for their families (future and current), so they are perfect potential clients.

Professional wedding photographers everywhere are using Pinterest to both showcase their work and to find other creative ideas to incorporate into their images. We made a list of 10 Pinterest users to follow who will help you find inspiration for your professional photography business.

Weddings

Style Me Pretty

The popular wedding blog Style Me Pretty’s Pinterest page is a treasure trove of current trends in the wedding industry. With over 100 boards broken down into every aspect of a wedding you can think of—hairstyles to cupcakes—it is a great wedding resource to follow. And since Style Me Pretty has over 5 million followers, chances are your brides are following them too! [···]

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5 Quick Tips to Empower your Second Shooter

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Part of running a successful business is learning how to build a solid team. During the busy season, it’s vital to your success. Though you would love to be able to do it all on your own, having trusted partners will help your business continue to grow. One of the most trusted partners is your second shooter. Having a second shooter is a mutually beneficial relationship. While they learn from you, the pace and stress of your day is also lessened. But like any business partnership, you need to make sure that you set up your second shooter for success.

All relationships are built around trust, and the relationship you build with your second is no different. Whether this is the first time you have worked together or you have been paired for years, you need to arm them with the tools and knowledge to be a part of your company. Set clear expectations. It will help them succeed as your partner. Here are five things you can start doing now to empower your second shooter to succeed.

1. Give them an Agenda for the Day

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3 Blogs Every Wedding Photographer Should Follow

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Inspiration comes in many forms and, when you are running your own photography business, you may find you need encouragement for many different areas. Especially during this time of year, it’s important to stay motivated as a wedding photographer. Recently, we talked about which photographers to follow for inspiration and why, but sometimes it is best to check out other sources of photography, particularly ones that deal with the craft and the business of photography. Here are our top 3 photography reference blogs.

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