Photog Industry

How to Create Raving Fans from Current Customers

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As a wedding photography business owner, you spend months working side-by-side with your clients and providing them with great service leading up to the wedding day. Once wedding is over, your work is still not over! In fact, when it comes to providing your couples with a great experience and turning them into raving fans of your business, the work is just beginning.

By ensuring that your current customers are delighted and thrilled by you and your services, you increase the chances that they will continuously rave about you to their friends and family. This can lead to referrals and more bookings for your business. Here’s how to create raving fans from current customers.

Surpass Expectations

Leading up to the wedding day, you know the importance of responding quickly to emails and constantly helping your couples out whenever possible. After the wedding, it is crucial that you keep that same mindset and work ethic with your clients.

When it comes to delivering their images to them, continuously keep them updated on the status of their photos. More importantly, under-promise and over-deliver on your turnaround time! A common question for clients to ask is, “How long does it take for you to deliver the images to us?” When this is asked, be sure to give a realistic deadline, and then surpass it. An easy way for you to accomplish this is to send your images to a photo editing company, such as ShootDotEdit. [···]

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Posing Deep Dive: Can Lighting Dictate the Pose you use?

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As you shoot the wedding day, there are many aspects that you have to consider in order to get the perfect shot. Simply posing the bride and groom is not enough – it’s important for you to pay attention to the intricate details that make up an image. One of the most important parts of shooting is paying attention to the lighting that you’re working with. As you partner with a wedding photo editing company that takes care of your post production needs, you will have additional time to focus on your posing and lighting skills!

In our Posing Critique Webinar with Roberto Valenzuela, photographers from all around the world submitted images to be reviewed by the posing expert. Today, we’re continuing our Posing Deep Dive series, which is geared to help photographers create the best wedding images possible. In our first and second posts of the series, Roberto focused on the details of proper body language and how to use contrasting colors in your photography. This week, Roberto dives into the importance of lighting and how it can affect the pose you select.

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The image for review today was submitted by Dylan Burr from Aventura Photo Video. It features the bride and groom in a stunning location with golden lighting from the sun – thanks for the submission, Dylan!

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Highlights

Use of Natural Light 

This photo is filled with gorgeous lighting, and it is in a beautiful location. The photographer did a great using the light to his advantage in capturing the couple during golden hour. The location was also properly chosen, because the landscape turned a golden-yellow color as the sun set, giving this a warm, magical feel. [···]

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CreativeLive Course: Location, Posing, Execution with Roberto Valenzuela

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CreativeLive is our favorite resource for awesome online education for professional photographers. Photographer and author Roberto Valenzuela spent time teaching the fundamentals of posing in his CreativeLive class, Location, Posing, Execution. We have exciting news – from May 31st to June 1st, CreativeLive is rebroadcasting Roberto’s class for FREE!

As a wedding photographer, posing is one of the most crucial parts of creating stunning images for your clients. By simply understanding the basics of how to pose your clients, you can speed up your shooting process and make sure that your clients look their best in every image! [···]

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5 Quick Tips to Empower your Second Shooter

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Part of running a successful business is learning how to build a solid team. During the busy season, it’s vital to your success. Though you would love to be able to do it all on your own, having trusted partners will help your business continue to grow. One of the most trusted partners is your second shooter. Having a second shooter is a mutually beneficial relationship. While they learn from you, the pace and stress of your day is also lessened. But like any business partnership, you need to make sure that you set up your second shooter for success.

All relationships are built around trust, and the relationship you build with your second is no different. Whether this is the first time you have worked together or you have been paired for years, you need to arm them with the tools and knowledge to be a part of your company. Set clear expectations. It will help them succeed as your partner. Here are five things you can start doing now to empower your second shooter to succeed.

1. Give them an Agenda for the Day

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3 Blogs Every Wedding Photographer Should Follow

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Inspiration comes in many forms and, when you are running your own photography business, you may find you need encouragement for many different areas. Especially during this time of year, it’s important to stay motivated as a wedding photographer. Recently, we talked about which photographers to follow for inspiration and why, but sometimes it is best to check out other sources of photography, particularly ones that deal with the craft and the business of photography. Here are our top 3 photography reference blogs.

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5 Photographers that will Inspire You to be Better

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Inspiration. As photographers, we all draw it from different places. As business owners, we all look to different sources for motivation. Being inspired is at the very core of being an artist and entrepreneur.

While no list could ever be exhaustive, we wanted to give you a quick highlight reel of some of our favorites. To help sort through, we have created 5 categories for inspiration and chosen an artist for each that we feel best exemplifies the characteristics of that topic.

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Images—Jennifer Rozenbaum

 

 

Jennifer Rozenbaum runs New York’s premier boudoir photography studio, Jenerations. She is known for working with her clients to help them feel empowered and sexy and then capturing that feeling in her images. Jen tells us:

“Empowering women with a renewed sense of femininity and fearlessness is the inspiration and motivation behind Jenerations.”

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Wedding Photography Posing Basics via SLR Lounge

Having a few “go-to” wedding photography poses is important for any wedding or portrait photographer. While it’s never a great idea to try to mold each and every couple into the same series of poses, it is extremely helpful to have a solid foundation in basic posing rules and techniques. The “V Up” is a name that we came up with for the most basic pose. This is the very first pose every wedding photographer should learn, perfect, and teach their subjects because it will be used so often throughout the wedding day. It’ll be the pose they get into for the family formals, for their classic full body portrait, and many more times throughout the day. Learn the fundamentals of this pose and how to use it by watching the video below.

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10 Tips to Nail the Engagement Session with Better Photo Poses

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Engagement sessions are a great way to connect with your clients, but they are very different from the grueling marathon of photographing a wedding. You have a lot more time than you do on the wedding day to set up poses and get to know the couple. Here at ShootDotEdit, we help wedding pros with their color correction and print sales, and we see a lot of engagement sessions each and every season. Here are 10 tips to help professional wedding photographers nail the engagement session and your engagement photo poses.

How to Take Engagement Photos

Coming up with engagement photo poses that suit your couple is vital to building trust and rapport for the wedding day. In addition, you get the chance to show your skills and impress the couple, capturing images that should be a precursor for their wedding photos. And, all the while, you are getting the know the couple better, which will only serve to help you on the wedding day. Lets look through our 10 tips for better engagement photo poses.

1. Use Basic Poses

Engagement Shoots should always follow the KISS principle – Keep It Simple – particularly when it comes to posing. Basic wedding photographer poses always help to get the best shots and help the session to flow smoothly. Pick poses that you know in advance will be flattering and comfortable to both the future bride and the groom. It can be good to have a few “go-to” poses, just in case you get in a bind.

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Image by ShootDotEdit Wedding Pro, Leeann Marie, Wedding Photographers

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The 4 Secrets to Building a Killer Pricing Page

4Secrets_Pricing_BannerSetting up photography pricing can be a professional photographer’s Achilles Heel. Price too high, and you may have no clients; price too low, and you may work a lot but never break even. As a business owner, you need to know your pricing as well as you know your camera. With this healthy balance, you will be well on your way to successfully optimizing your photography business. For you to have the best business you can, we wanted to share these 4 secrets to creating a killer pricing sheet that will help you to book your dream clients.

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5 Things Your Website Desperately Needs

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Technology is notorious for constantly changing, and with your photography business, it is imperative to be as updated as possible. In today’s world, searching for products and vendors online has become the norm, meaning your photography business website needs to be updated as frequently as technology changes. If you keep your business updated and current, optimizing your business will be a smooth process. Here are five tips to ensure that your website stays up to date.

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