As a photographer and business owner, you have a website, blog, and social media platforms which represent your overall brand message. Incorporating techniques to help you reach more of your ideal clients is necessary for you to continue growing your business. Search Engine Optimization, SEO, is crucial for you to understand to create a business which reaches and helps you book ideal clients. For you to find additional success, your website and blog need to incorporate proper SEO tactics to help you rank higher on search engines, such as Google.
Maintaining SEO standards sounds simple, right? Although you may have practices in place to use SEO properly to attract ideal clients, there are still mistakes that go unnoticed. If not corrected, these mistakes can hurt your business and derail you from your overall goals. Here are 4 critical mistakes you can’t make in SEO.
1. Duplicating Content on your Blog
Because search engines scan through your website and blog to search for relevant content matching a person’s search, it is important to maintain unique content throughout. Search Engines can tell whether you used certain content in the past, especially on your blog. If you are repeating keywords or sentences in your blog posts, the search engines might not feature your newer content. Because you will probably feature similar keywords in your posts, mix up the way they are written. Also, keep track of what keywords you use in each blog post to ensure you avoid using it in the same context too many posts in a row.
Because every wedding you shoot has diverse images, it can become simple for you to avoid duplicating the written content for your blog posts. Even if you shoot three outdoor mountain weddings, each had a different quality or funny story to tell your blog readers. If you run into issues with writing for your blog, utilize resources such as a Thesaurus to help you find additional words to use.