Education

CreativeLive Course: The Ultimate Lightroom CC Workflow featuring Jared Platt

CreativeLive is our favorite resource for awesome online education for professional photographers! We’re excited to share with you that our Advocate Jared Platt will be teaching The Ultimate Lightroom CC Workflow!

In The Ultimate Lightroom CC Workflow, you’ll learn Jared Platt’s go-to tips and tricks for retouching and managing files quickly and efficiently. Jared will share insights on improving every phase of your workflow, from shooting to archiving. You’ll learn how to take advantage of the latest Lightroom tools and features, as well as become faster and more skilled at post wedding photography. Take a look at this short video to see one of Jared’s quick Lightroom tips:

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15 Must-Have Wedding Getting Ready Photos

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After months of planning and preparing, the big day has finally arrived for the bride and groom. Before you shoot the ceremony, portraits, or the reception, you typically begin by capturing the wedding getting ready photos for both the bride and groom. Since this is a time they will spend apart, it will be exciting for them to see images of one another getting ready.
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3 Tips for Increasing your Post-Event Print Sales

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As a professional wedding photographer, there are a variety of products and services you can offer to clients. From handcrafted albums to stunning 20×40 prints, it can be challenging to not only know how to price each item, but how to convince clients to buy the products as well!

We recently brought in Chris Scott, founder of Swift Galleries, to share insights on how to sell wall art to clients that they will love. Swift Galleries is a web-based tool for photographers to design, sell, and deliver perfectly-sized wall galleries. Here are 3 simple tips Chris has for increasing your post-event print sales!

1. Schedule Pre-Session Consultations

If you add just one thing to your process, make it the pre-session consultation. The consultation is the best way to set expectations for selling wall art. Even if you just tack 15 minutes on to the beginning of your sessions to start a dialogue about wall art, do it. By making a point to talk about wall art right away, clients will be more prepped and ready to purchase it during the sales session! [···]

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You Sell what you Show

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Do you know one of the main reasons your clients may not be purchasing wall art from you? Even if you have it included on your pricing list, here’s a little secret – clients probably have no idea that you sell it! If they do see it on your list, they still may not entirely know what it is.

If the first time someone sees that you offer wall art is when they’re reviewing your price list, then it’s too late. Your clients need to know, up-front, that people come to you for wall art, not just for digital files to upload to Facebook. If you want to sell any significant amount of wall art, you need to start planting the seed for that sale before your clients ever step foot in front of a camera and before they contact you!

Thankfully, it’s easier than you might think. At ShootDotEdit, we specialize in wedding photography editing, so to help us out on this topic, we have brought in Chris Scott, founder of Swift Galleries. Swift Galleries is a web-based tool for photographers to design, sell, and deliver perfectly-sized wall galleries. Here are some simple tips he has for setting the stage for wall art sales to increase your profit!

Plant the Seed on Social Media

The best way for people to know that you offer wall art is by showing them! Jump into Swift Galleries (or even Photoshop) right now and design a wall gallery for the last 3 sessions you photographed. Share them on your business Facebook and Twitter pages, and talk about how you’re now offering wall art galleries. Every time you create a new gallery, share it on your social media accounts. [···]

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4 Tips to Price and Sell Your Prints

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In today’s digital and technology driven world, everyone wants products and services that are available to them digitally and easily accessible online. When it comes to photography, clients are always looking to see if photographers offer digital files in their packages. With this being such a popular item to buy, how do you make other products, such as prints, seem valuable and worth buying? Here are 4 tips to help you price and sell your prints to your clients.

1. Calculate the cost

Before selling prints to your clients, examine your prices to ensure that they are set to a price point that will make you a profit. When it comes to pricing your prints, you need to take into consideration not only how much it costs to print, but how much time you spend working on the images. This includes importing the images, culling, adding your Signature Style, ordering the prints, and so on. Your time is valuable, so calculate how much time the entire post-wedding process takes you along with the material cost to print from your lab to determine your cost per print. [···]

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How to Market Your Photography Business with Content Marketing

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As a wedding photographer, focusing on how to market your photography business is a fast way to get in front of ideal clients. Since there are various ways to utilize photography marketing in your business, ShootDotEdit President, Jared Bauman, connected with Bryan Caporicci of Sprouting Photographer in a podcast to discuss a particular type of marketing known as content marketing.

Content Marketing

Here at ShootDotEdit, we provide photo editing services for photographers and also love to connect with industry leaders to share helpful and relevant information about ways to succeed as a photography business owner. Content marketing is about providing valuable resources to your current or potential clients through a variety of channels. These include social media, your blog, email campaigns, and even face-to-face. Continue reading to discover how to promote your wedding photography business with content marketing. 

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Develop a Plan

Creating valuable content can take time, so re-evaluate where you are spending your hours. Dedicate time and energy to a solid content marketing plan. Partnering with a company like ShootDotEdit to take care of your wedding photo editing will allow you to spend less time behind the computer editing and more time on important aspects of your business. The true value of outsourcing is to allow yourself to spend time working on areas of your business that will help produce profit. [···]

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Webinar: Instagram Essentials for Wedding Photographers with Jason Grubb

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Instagram is fast emerging as a premier social media tool. For professional wedding photographers, learning how to harness the power of Instagram to help share images, connect with clients and vendors, and grow their business is essential. Join Jason Grubb for our Instagram Essentials webinar, supported by WPPI. Jason will walk you through:

– how to build an Instagram following of loyal engagers for your business
– a step-by-step system, including what and when to share, hashtags, and geotagging
– an overview of all of the tools you need for software and tracking

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Quick SEO Tip: How to Determine Your Keywords

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Optimizing your website to be found by search engines like Google is no easy task. We’ve made it easier by providing professional wedding photographers with a Free Guide: How to Rank #1 on Google. But let’s be honest – there is so much information in the guide, it takes a long time to implement!

In this quick SEO tip: Jason Grubb shares a quick trick that you can implement in less than 5 minutes to help your website’s ranking on Google!

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