Do you know one of the main reasons your clients may not be purchasing wall art from you? Even if you have it included on your pricing list, here’s a little secret – clients probably have no idea that you sell it! If they do see it on your list, they still may not entirely know what it is.
If the first time someone sees that you offer wall art is when they’re reviewing your price list, then it’s too late. Your clients need to know, up-front, that people come to you for wall art, not just for digital files to upload to Facebook. If you want to sell any significant amount of wall art, you need to start planting the seed for that sale before your clients ever step foot in front of a camera and before they contact you!
Thankfully, it’s easier than you might think. At ShootDotEdit, we specialize in wedding photography editing, so to help us out on this topic, we have brought in Chris Scott, founder of Swift Galleries. Swift Galleries is a web-based tool for photographers to design, sell, and deliver perfectly-sized wall galleries. Here are some simple tips he has for setting the stage for wall art sales to increase your profit!
Plant the Seed on Social Media
The best way for people to know that you offer wall art is by showing them! Jump into Swift Galleries (or even Photoshop) right now and design a wall gallery for the last 3 sessions you photographed. Share them on your business Facebook and Twitter pages, and talk about how you’re now offering wall art galleries. Every time you create a new gallery, share it on your social media accounts. [···]