Freedom comes from Being Caught Up in Workflow

Partnering with a Specialist for image editing services can bring on a mixture of trepidation and excitement. In the words of the Graziers: “Excitement because for every hour that we spend shooting, we can spend up to two hours editing. And, we felt trepidation because we had tried it before.”

Matt and Enna Grazier had been down this road before… they had hired others to edit their images in the past, and they did not get consistent color corrected images.

But by choosing ShootDotEdit, the Grazier’s found that open and accessible communication led to consistency in editing.

Related: 10 Reasons to Outsource Photography Editing

In the end, the Grazier’s got a lot more than consistent color correction, such as:

– Saved 16 hours of editing PER wedding
– Caught up on Album Delivery
– Invest in Community, such as Inspire Photo Retreats

Download the entire Case Study, and see how your business can benefit from clear communication in your color correction through this ShootDotEdit Review.


Read additional ShootDotEdit Reviews below:

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3 Successful “Fast is Best” Companies

…and what wedding photographers can learn from them!

Fast is best. As a wedding photo editing service, you hear us say that a lot. And there’s a good reason: we believe that speed is an essential ingredient in your success. And it’s not just true for big businesses. Every business – big or small – is an enterprise. So, before diving into the “Fast is Best” philosophy, ask yourself: do you think of your wedding photography business as an enterprise?


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How Professional Photographers Can Simplify Sales


Sales is both an art and a skill. In fact, many of the world’s best salespeople take an artistic approach to their customer’s buying process. They intuitively understand how to put themselves in their customer’s shoes, and anticipate their pain points. Sales guru Zig Ziglar wisely observed, “people don’t buy for logical reasons. They buy for emotional reasons.” So, you don’t have to dread doing sales pitches. Instead, think of sales as an opportunity to be creative, by providing a solution to a problem. And entrepreneurs love solving problems, especially since solving problems is essential to building a profitable business!

Why is sales simplification important?

It’s important to simplify your product sales for one big reason: confusion stalls sales. If your client doesn’t know what to order, when to order, how to order, or just gets confused, you might lose the sale or undersell to someone who wanted to purchase more. If you want your clients to buy products, you have to make it easy and fast for them! Make your sales communication – emails, phone calls, and in-person consultations – simple and succinct so clients can quickly find everything they want to order.

Not sure how to keep it simple when it comes to your product sales? Here are three important tips.

Tip #1: Integrate the sales conversation throughout the experience with each client.

Since sales is equal parts artful psychology and tactical skill, you should plant sales seeds in your earliest communications with clients. Think of it as educating your client throughout their entire experience with you. Then, sales becomes about helping your client solve a problem. Give examples of which products will work best for the type of photographs you’re shooting and—especially if you’ve gotten to know your clients well—what will work best for their taste and style.

Tip #2: Be Prepared! Do the sales work upfront.

A surefire way to cause confusion when educating clients on the products you sell is to be unprepared. Before you start explaining your products to clients, make sure you too have a clear understanding of your pricing, turnaround times, product details and–most importantly–benefits for your clients!

If you don’t know these details, you’ll come across as erratic or unprepared, ultimately causing confusion and slowing your sales.

Tip #3: Try easy-to-use product sales tools.

If you don’t enjoy the sales side of your business, gain confidence by leaning on easy-to-use product sales tools. There are a lot of great sales tools out there for professional photographers, but that doesn’t mean you have to use them all. Keep your sales process simple, by choosing one or two tools that work for you.

We recently partnered with ShootProof, a tool that offers an easy and efficient way to proof and sell your photos online. Plus, you can now send your images straight from ShootDotEdit’s photography editing services into your ShootProof account, instantly making your product sales process more efficient. For more information on how ShootDotEdit can help your business and introduce you to other helpful partners, download our free guide.


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How to Simplify Post-Shoot Production


Post-shoot production is crucial for your business, but let’s be honest, it can also be tedious and overwhelming. When you use photo editing companies for photographers, like ShootDotEdit, to take care of your post production needs, you can transform a seemingly unending chore into a streamlined series of processes. Simplicity will get you back to what you do best, quickly—shooting!

Why is simplicity key?

There are boatloads of moving pieces in your photography business making it dangerously easy for important tasks to slip through the cracks. As a photography business owner, you’re juggling a lot of responsibilities and wearing many hats. When any one of those responsibilities slips by you, it hurts your ability to take care of your clients. And that hurts your client relationships, your reputation and your ability to grow your business.

Simplifying your post- production helps you streamline the process for managing these moving pieces, adding an extra layer of defense between you and damaged client relationships.

Here are two tips for keeping your post-shoot processes and production SIMPLE:

Tip #1: Map Out Your Post-Shoot Workflow & Remove Excess Steps

Taking an individual job from shoot to client might be easy to do when you’re only working on one shoot at a time. But, it immediately becomes more complex and confusing when you’ve got multiple shoots in various stages of the process, on your plate (and on deadline). It’s at this point that tasks can easily slip through the cracks!

Make it as simple to manage a growing list of shoots as possible by mapping out your workflow, identifying each individual step and task, when they need to be done and who needs to do them.

Once you’ve mapped out your workflow, keep it as simple and concise as possible by cutting out any excess steps. After all, why have two steps when one will do?

Tip #2: Find Partners that Prioritize Simplicity Too

Partnering with outside specialists is supposed to make your life easier not more complicated and confusing! Make sure you choose partners that prioritize simplicity instead of overcomplicating your already complicated workflow. Here are two ways we’ve prioritized simplicity for our clients:

Dot Tracker 2.0

We created Dot Tracker 2.0, our newly-improved and awesome job management tool, entirely to make it even simpler for our clients to submit and manage their jobs. Take a tour and see for yourself!


We partnered with Industry Leaders to design top notch workflows that are readily accessible for our clients. When you submit a job through Dot Tracker 2.0, you can simply choose which workflow you want to use to process that job. Lightroom? Aperture? Legacy workflows? We’ve got ’em all, and they’re all at your fingertips!

Get hundreds of tips to implement right now in our free guide titled How to Grow Your Wedding Photography Business.


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Finding Time to Do it All: Tips for Managing Your Time


Think you can do it all? You can’t. The idea that you can manage the seemingly never-ending amount of to-do items by yourself is a myth. If you want to create a sustainable business and consistently give your clients a killer end product, chances are you’re going to need some help.

But regardless of who’s doing these tasks, the fact remains that it takes a lot to maintain a profitable photography business. And when you’re in the thick of a busy shooting season, you have to find ways to get it all done in an even more limited amount of time.

So how can you possibly stay on top of everything to ensure that things don’t start slipping through the cracks? Check out our three time management tips to save you time and enhance your profit margin.

1. Prioritize tasks that must be done by you versus those someone else can do.

Think about what makes your business unique and stand out from your competitors. Likely, it’s the unique way you interact with people, your shooting style, and the experience you give your client from start to finish. That means that tasks like meeting with leads, networking with vendors, and (of course) shooting are all tasks that you can put your unique handprint on. So they should definitely go on the list of tasks that must be done by you.

Tasks that aren’t generating profit and can be handed off to someone else probably should be. These activities include post-production, album design, accounting, and studio management. These tasks are important but they can be done by someone else.

2. Streamline the systems that you and your partners use

Whether you’re using an in-house employee to take care of client mailings or an outside partner to take care of your editing, make sure you have clear processes in place. The responsibilities belonging to you and your partners should be clearly delineated.

Having streamlined systems with clear deadlines for projects will ensure nothing falls through the cracks. If you’re using a wedding photo editing company like ShootDotEdit, it doesn’t have to be an all or nothing process. You can still be responsible for culling and doing special edits on a handful of images. Or, if you prefer to be completely hands off, ShootDotEdit can take care of everything for you from start to finish. Whatever you choose, be sure to set up a system that you’ll be able to use consistently.

Also, make sure that your day-to-day business processes are set up for maximum efficiency. These daily systems such as how you backup images, your process for downloading cards, and scheduling for blogging all contribute to how efficiently you can do your job. It’s worth the extra time to outline these systems and make sure there aren’t needless redundancies or any holes in your system. Once you have streamlined systems in place, it will be easy to replicate the process for each and every shoot.

3. Set boundaries on your time

Though it may sound counterintuitive, you’re usually most productive when you have a limited amount of time. A limited time frame will force you to work most efficiently and stay focused. (No surfing the web or taking extended breaks when you’re under a tight deadline!) Setting deadlines and specific hours for particular tasks will make you more efficient with your time.

Try an experiment: For a few days in a row, set short, specific deadlines for particular tasks. You’ll most likely find that with deadlines in place, you’re able to get the same tasks done in a shorter amount of time, simply because you’re more focused when you work.

Training yourself to work in more focused periods of time like this will help you accomplish more during the day, which will (hopefully) mean less late nights in front of your computer. You’ll also be able to clearly see the areas where you’re consistently running out of time. Are you finding you never have enough time to complete all of your studio management tasks like mailing and print fulfillment? Or perhaps you’re never able to get your editing or album designs done in the set period of time you give yourself. Seeing this will enable you to find ways to get help in those areas so that you can maintain set hours for your business and enjoy some time away from your office!

Photo by Flickr User:  john.schultz

For more information on what ShootDotEdit can do you for your business, download our free guide, How to Integrate ShootDotEdit into Your Workflow.


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Are You Spending Time Making Money or Losing Money?


A large part of being a successful photographer lies in understanding the difference between profit-generating and profit-leeching activities. Minimizing activities that aren’t adding to your profit will allow you to spend more time on activities that are helping your bottom line. Sounds like a simple equation, right? It is. But in the day-to-day busy-ness of running your business, it’s easy to get sidetracked by tasks that not only drain your energy, but also drain your bottom line.

Set up your business so that you have time for profit-generating activities

Shooting, building relationships and managing your business from a high level perspective to keep on track with your goals are all profit-generators. (Plus, shooting is why you got into business in the first place!) Ideally, you want to set up your business systems so that you can devote the majority of your time to these areas.

Activities that are necessary but aren’t helping your bottom line include editing, bookkeeping, album design, studio management and slogging through emails. Although these tasks are all necessary, they’re not directly generating profit for you. Recognizing the tasks that aren’t directly profitable is important so that you can find ways to manage these profit-leeching activities as efficiently as possible. That way, you can get back to making money and stay focused on reaching your business goals.

Tip: Look at the ratio of how your time is spent—are profit-leeching activities taking up a majority of your work hours?

Measure the opportunity cost of doing profit-leeching activities yourself

If you’re considering partnering with a specialist, you should measure the opportunity cost of doing everything yourself versus outsourcing.

Whether it’s marketing for print orders and image fulfillment, album design, or editing, there are numerous areas you should consider the opportunity cost of doing yourself. For instance, the photo editing services that ShootDotEdit provides photographers includes the UNLIMITED PLAN that costs $299 per month. The cost for a year of the UNLIMITED PLAN is less than or equal to the profit of a single wedding shoot for many photographers. Editing eats up hours of your precious time over the course of an entire year. By investing in the UNLIMITED PLAN each month, you can do additional shoots in all the hours that are freed up. These profit-generating activities will easily cover $299 per month (and likely allow you generate much more in profit than this monthly cost). In this instance, the opportunity cost for you to do all of your own editing is far greater than the cost of the monthly plan.

Manage your profit-leechers with partner solutions

So, what’s the most efficient way to manage the areas of your business that aren’t adding to your bottom line? Partner with someone who can do these tasks more efficiently than you can. By allocating business funds toward partner solutions, you’ll free up your time to shoot more and earn more!

Partner solutions for accounting, album design, post production and print fulfillment can be key to growing your business. Use systems that fit naturally with how you already operate your business. Finding specialists for areas of your business that aren’t efficient will allow you to focus on what you do best—shooting and relationships. Specialists are experts in their respective areas and because of that, they can do that task fast AND do a great job. Learn more about how to implement Specialists into your business in our Free Guide on How to Grow Your Wedding Photography Business.


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How to Simplify Client Communication in Your Photography Business


Client communication is integral to maintaining and growing your photography business. When you keep client communication simple, your clients benefit and so do you! That’s because simple communication respects their time and yours – meaning everyone gets faster results.

Simplified Communication Benefits your Clients

Simple, concise and efficient communication helps your clients feel comfortable with you and your work, building your reputation with your clients. On the contrary, lengthy and overwhelming communication can kill it. Nobody wants to read emails that are long like a college essay! By keeping communication simple, your clients won’t feel overwhelmed or be tempted to ignore you. Plus, if you’re buried under your inbox writing a slew of long emails, you can’t serve your clients face-to-face.

Simplified Communication Benefits your Business

When you simplify communication, you’ll have fewer moving pieces to juggle. That means you’ll have more time to dedicate to crafting powerful and effective communication and, of course, more time to shoot! Don’t forget, regardless of how demanding email can be, it still isn’t your top priority as a photographer or business owner. Your business—and your life—will go on, even if you don’t answer every email within minutes of getting it! Dmitri Leonov, the VP of growth email management tool SaneBox, sums it up like this, “Treat email as one of your priorities, but not your number one priority.” After all, your priority as a wedding photographer is improving your business systems to make serving your clients efficient and fun!

Try Using Templates to Simplify Communication

Create pre-written responses for frequently received messages—inquiries, FAQs, instructions for viewing images online, what to expect after the wedding, etc. Templates can be created in your email program, in apps like TextExpander, or if you use a studio management system like ShootQ, in the email template section. You’ll save time by avoiding tedious repetition.

Establish Systems for Your Email Communication

Establish set communication points throughout all of your pre-shoot tasks and activities. When you invest the time upfront, you’ll establish the consistency you need to gain momentum from your message.

Establishing systems for any task in your business means creating a list of steps for how you’ll execute this task every time. Doing this will ensure consistency, increase efficiency and dramatically reduce the amount of hair you pull out during busy shooting seasons. For you to free up your time to implement email systems into your workflow, outsource photo editing to ShootDotEdit and see your images comes back within 48 hours! You can then set up your email communication schedule in a way that simplifies your life and ensures that your clients know what’s happening every step of the way. Having a clear communications schedule in place will give you a solid system to fall back on when your schedule gets crazy.

Creating meaningful relationships with your clients is ideal for your wedding photography business. For more tips on how you can improve your business this year, download our updated guide, How to Grow Your Wedding Photography Business: 2015 Edition!


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What Pro Photographers can Learn from 3 Innovative Companies


It’s easy to lament the rapid evolution of the photography industry. It’s a fact – the industry morphs quickly as droves of hobbyists enter the market. Meanwhile, technology constantly changes the accessibility of equipment, and iPhone photos inundate Facebook on a wedding day, mere moments after the event occurs.

But it’s important to remember that in evolution lies opportunity. There’s a silver—maybe even golden—lining for businesses that are willing to step up and respond.

So to encourage you to not settle for what worked a few years ago, but instead step up to the plate with new ideas, here are three companies who are doing just that: innovating. They came out of nowhere, changed the rules, and thrived against all the odds. Here are three lessons you can learn from them.

1. Innovate in a Changing Market

What Professional Photographers Can Learn from Amazon

In the mid 1990s, everyone said that e-publishing would kill books as we knew them. Amazon found a way to keep publishing alive by delivering books to your door. In 1995, it sold its first book, titled Fluid Concepts & Creative Analogies: Computer Models of the Fundamental Mechanisms of Thought, and then quickly expanded to offer boatloads of products – products that they sell today to consumers around the world.

One of Amazon’s innovations is a single fee for unlimited shipping; another is rapid delivery times, even promising same-day delivery in some cities. Amazon turned the slow publishing industry into a fast-paced, at-your-fingertips model.

What Photographers Can Learn from Amazon:

As technology develops, photographers will make their clients happiest by embracing consumers’ desire to have their images quickly AND in a format that is easy to share. In addition to how quickly you deliver images after a wedding, examine all aspects of your business, from your pricing structure to your product offerings. Imagine what could make the overall experience better for your clients. These innovations within your company will point the way to a new success.

2. The Importance of Sharing

What Professional Photographers Can Learn from

In 2006, before Facebook opened to the public and when Twitter wasn’t yet born, BuzzFeed realized that sharing was about to become big. If a story, image or video is going viral, it’s on BuzzFeed. They don’t feature traditional news; they track what’s “buzzing” in the social world and share it, while encouraging readers to rate and comment. It’s simple – they get you involved in current conversations. And something simple, like unapologetically sharing trending topics, turns the traditional news model upside-down. BuzzFeed harnesses the inherent value of participation, enabling readers to post tags on stories which then become searchable categories for future users. Sharing begets sharing – and that means a growing audience for BuzzFeed!

What Photographers Can Learn From BuzzFeed:

Socialbakers recently did a study of social sharing and found that 77 percent of shares are photos. Having an image-driven business gives professional photographers an advantage: people will want to share your images. Because sharing is a key component of generating social engagement, make your images easy to share, whether that’s on your website, a client proofing gallery, or in your social networks. If you prefer, watermark your images to ensure that every share is also a free advertisement for your business!

3. Toms: Stand Out by Doing Good

What Professional Photographers Can Learn from Tom's

Toms started in 2006 as a way of introducing an ancient Argentine shoe to North America and helping the children of Argentina at the same time. The model was simply to donate a pair of shoes to a child in a developing nation for every pair of shoes that Toms sold. The section titled “Evolving Our Giving” on the Toms site showcases the company’s commitment to social responsibility, and is an example of how having an altruistic company cause can attract customers. More important, it’s an example of how companies can make doing good a core competency.

What Photographers Can Learn from Toms:

Use your talent to give back to causes that you care about! And when you do, don’t be shy about it. Consumers are compelled to engage with companies that do good – companies that stand for more than just generating profits. Remember, consumers are captivated by stories. And when they personally connect with a story, they’ll feel inspired to do business with a particular company. When clients connect with your values and the story you’re telling about your brand, they’re more likely to tell others about you. And that helps make companies like yours (and Toms) stand out in a crowded marketplace!

What’s unique about you as a wedding photographer is that you have the opportunity to outsource your wedding photography editing post processing needs! That means that you have more time to work on your business to make it stand out from the rest of the photographers in the industry.

Innovating, focusing on shareability, and aligning your business with a larger cause are three windows of opportunity. You have the chance to continue redesigning your business to evolve with the changing times. The question is simply, will you step up?

To learn more about what ShootDotEdit can do for you and your wedding photography business, download our free guide.


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Just Say ‘No’: Why Extreme Focus is Important


Why do your clients hire you? To be a Lightroom master? A software guru? Probably not. Your clients hire you for your vision – and that vision enables you to create beautiful photos and provide a great client experience. So, that’s exactly what you should focus on if you want to stay in business.

Saying yes to prioritizing these two areas – shooting and client experience – means saying no to other areas. You have a finite amount of time; if you want to do a great job with your primary roles, you must find ways to minimize tasks that detract from the tasks that truly matter.

1. Why is extreme focus so important?

• Focusing on the right areas can make or break your business. You can’t do everything perfectly by yourself, and remain profitable.

• Focusing on key areas of your business (called core competencies) allows you to excel at the things you love. You won’t be burned out, so you will stay creatively energized and remain passionate about what you’re doing.

2. So, what should you focus on?

• Profit-generating activities: shooting, marketing, creating relationships.

• If you want to stay profitable (i.e., have a sustainable business), you must find ways to do more of the activities that increase your bottom line and minimize the things that aren’t making you money.

• Focus on the things you’re great at and that make you unique. Likely, this is shooting and giving your clients an experience that’s unique to you.

3. Minimize tasks that suck up your time and profitability.

Find the most cost-effective way to get help with non-revenue-generating tasks. These are tasks such as bookkeeping, studio management, post-production and general studio administration. Start by outsourcing your photography post processing services to ShootDotEdit and watch your images come back as fast as 48 hours! Seek services and trusted partners to help streamline your operations and keep you organized.

• Don’t wait to take steps to streamline. Wedding photographers experience swings in income between peak season and off-season. Swings in income aren’t just frustrating financially – they’re also pitfalls to scalability. Don’t fall into the trap of “waiting until you get busy” to take steps to streamline your operations. Waiting will leave you in a last-minute state of panic. So, seek solutions that streamline your production BEFORE you get busy! The behind-the-scenes work you do during “slow times” will benefit you when you get busy again. Get systems in place while you’ve got time to implement them.

• Document streamlined systems that allow you to maximize your efficiency. Yes, write them down in detail! Whether that’s in your post-production process (for example, having a trusted partner do the majority of the heavy lifting) or a systematic way of getting your financial info over to your bookkeeper, find systems that are user friendly for you and will be easy to use.

Learn more about what ShootDotEdit can do for you and your business when you download our free guide, How to Integrate ShootDotEdit into Your Workflow.


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Systems and Strategies for Catching Up on Blogging During the Busy Season


Staring at a blinking cursor can feel like torture. You know you need to blog regularly, but churning out fresh content isn’t an easy undertaking for any small business owner. With everything else you’ve got on your plate, creating blog posts can fall through the task-list cracks, or simply seem too daunting to tackle efficiently.

But what’s so difficult about blogging, anyway? As a professional photographer, you’re faced with a conundrum: once you receive your images back from a wedding photo editing company like ShootDotEdit, you’ve got boatloads of content – beautiful images – generated from your shoots, but you can’t possibly process them all and get them published on a regular basis. It’s like sifting through sand to find a single shell that tells the story of an entire beach vacation!

And it gets exponentially harder to keep up with your blog during the busy wedding season. You’re creating content – all those stunning images – faster than you can cull, curate and post the “decisive moments” on your blog.

So, to keep you on track, here’s how to put systems in place to make blogging easier during busy season:

Know what you need for blog posts upfront.

What are the key pieces of information or images you include in every blog post? For example, maybe you always include a series of “first look” images, and a paragraph about the couple’s love story? Knowing what you need before you shoot a wedding will allow you to take time to ask clients about their story, or shoot images specifically for your blog.

Include processing images for your blog into your post-production workflow.

Know what you need to do to prepare images for your blog after they’re done being processed — and how that fits into your workflow for delivering images. That will give you the structure you need to keep the process streamlined. For example, things you might need to do to prep images for blogging include naming them for SEO, creating blog layouts, and adding watermarks. All of these tasks can be done using actions in Lightroom or Aperture.

Set deadlines. And stick to them!

The hardest part about creating a blog post is the actual writing –  unless you’re a professional writer! For those of us who aren’t writers, churning out text takes time and creative energy, two things that are hard to come by in a small business. To carve out that time and space, set deadlines for creating blog content. For example, decide you’ll post something every Tuesday morning. You’ll be surprised what your brain can do (and how fast it can do it) on a deadline!

Systems will help you stay on track, but since busy season is already in full swing, it’s possible that your blog is off track and backed up. If you’re already behind, here are some strategies for catching up:

Combine multiple shoots into one post.

There’s no rule saying every shoot needs its own blog post (unless of course, that’s what you’ve promised your clients). If you need to publish lots of content, but don’t have time to schedule them individually without flooding your blog feed, find creative ways to combine shoots into one post. For example, maybe multiple shoots had outdoor, picnic-style receptions; consider combining them using text about what it feels like to be at an outdoor wedding.

Create content in batches.

Dedicate time to creating text for your blog posts, inputting them into your blog platform (WordPress, Squarespace, etc.), scheduling them to publish over time, and scheduling corresponding social media updates. You’ll actually become faster by batch-creating content.

Consider enlisting the help of a specialist.

If blogging is something you can’t find time or talents for in your business, consider partnering with a specialist. Collaborating with a specialist to set clear goals for your blog – and then handing it over them to execute – lets you reap the benefits without so much struggle. You’ll still need to help, by gathering information and photos, but if you struggle with writing, then you’ll avoid the pain while still getting all the benefits.

Want to learn more about blogging for your photography business?

Here are some great resources:

To learn how ShootDotEdit can help you with your wedding photography business, download our free guide, How to Integrate ShootDotEdit into Your Workflow.


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