Why do your clients hire you? To be a Lightroom master? A software guru? Probably not. Your clients hire you for your vision – and that vision enables you to create beautiful photos and provide a great client experience. So, that’s exactly what you should focus on if you want to stay in business.
Saying yes to prioritizing these two areas – shooting and client experience – means saying no to other areas. You have a finite amount of time; if you want to do a great job with your primary roles, you must find ways to minimize tasks that detract from the tasks that truly matter.
1. Why is extreme focus so important?
• Focusing on the right areas can make or break your business. You can’t do everything perfectly by yourself, and remain profitable.
• Focusing on key areas of your business (called core competencies) allows you to excel at the things you love. You won’t be burned out, so you will stay creatively energized and remain passionate about what you’re doing.
2. So, what should you focus on?
• Profit-generating activities: shooting, marketing, creating relationships.
• If you want to stay profitable (i.e., have a sustainable business), you must find ways to do more of the activities that increase your bottom line and minimize the things that aren’t making you money.
• Focus on the things you’re great at and that make you unique. Likely, this is shooting and giving your clients an experience that’s unique to you.
3. Minimize tasks that suck up your time and profitability.
• Find the most cost-effective way to get help with non-revenue-generating tasks. These are tasks such as bookkeeping, studio management, post-production and general studio administration. Start by outsourcing your photography post processing services to ShootDotEdit and watch your images come back as fast as 48 hours! Seek services and trusted partners to help streamline your operations and keep you organized.
• Don’t wait to take steps to streamline. Wedding photographers experience swings in income between peak season and off-season. Swings in income aren’t just frustrating financially – they’re also pitfalls to scalability. Don’t fall into the trap of “waiting until you get busy” to take steps to streamline your operations. Waiting will leave you in a last-minute state of panic. So, seek solutions that streamline your production BEFORE you get busy! The behind-the-scenes work you do during “slow times” will benefit you when you get busy again. Get systems in place while you’ve got time to implement them.
• Document streamlined systems that allow you to maximize your efficiency. Yes, write them down in detail! Whether that’s in your post-production process (for example, having a trusted partner do the majority of the heavy lifting) or a systematic way of getting your financial info over to your bookkeeper, find systems that are user friendly for you and will be easy to use.
Learn more about what ShootDotEdit can do for you and your business when you download our free guide, How to Integrate ShootDotEdit into Your Workflow.