Business

Adding Signature Style to your Color Corrections

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Most successful wedding photographers have a unique “Signature Style” of their own. It is the personalized creative touch that they are recognized and known for, and one of the reasons clients decided to book them. How do you preserve that look and style if you choose to partner with a specialist for your post processing? How does that Signature Style shine through? [···]

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CreativeLive Course – Featuring Jen Rozenbaum

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CreativeLive is our favorite resource for awesome online education for professional photographers. We are featuring our favorite courses in a blog series – we think they will help your art and your business!

Photographer Jen Rozenbaum didn’t let anything stand in her way when starting her boudoir photography business. She started shooting in her bedroom and built a profitable career from there. In this three-day boudoir tutorial, Jen teaches you how to put the “HOT” in photography and to take your posing to the next level!  [···]

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How to Maximize Facebook as a Wedding Photographer

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Running a successful Wedding Photography Business involves marketing and promoting your services to get more clients. Love it or hate it, Facebook is an important element to use in a well-thought-out marketing plan. In our How to Grow Your Wedding Photography Business Guide, we dedicate a few pages to Facebook alone. Because it can be so powerful, there are many documented ways to use Facebook for your business, and we have 5 ways that will maximize your Facebook experience as a wedding photographer. [···]

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Our Secrets of Blogging Webinar with Jeff and Erin Youngren

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Attract more clients through your blog with the best kept blogging secrets! Come join us for this FREE webinar, supported by WPPI and hosted by our President Jared Bauman and Blogging Pros Jeff and Erin Youngren! During this blogging webinar, Jeff and Erin will unlock the secrets of successful blogging to generate more clients. They will share the tools they use in their systematized blogging workflow that helps them blog regularly and effectively. Some of the topics include: [···]

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Fast Turnaround Time makes you Money

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We live in a world loaded with information and innovation. Our lives have changed drastically in the past few decades with the increase in technology and available data. And nothing has changed more than the photography industry. On the journey from film to digital, everything from gear to capture to edit to share has gotten faster. At ShootDotEdit, we believe the faster we return your images, the faster you can get them back to your client. The faster the client receives their images, the happier they will be, and the more your business will benefit. We believe Fast is Best for your wedding photography business.

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Which Annual Plan is Best for You?

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At ShootDotEdit, we know that your photography business is as unique as the images you shoot. No two businesses, like no two weddings, are the same. Because of this, we offer multiple pricing plans so you can choose what’s best for you and your business! In order to fully explain the features, advantages, and benefits of our plans, we have gathered insights and knowledge to share with you from our clients: wedding photographers just like you. These professional photographers have partnered with us using our UNLIMITED and our Rollover plans, and they have all agreed that it has saved them both time and money, provided greater image consistency, and even offered them peace of mind! [···]

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10 Things that Help your Business go Fast

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In our How to Grow Your Wedding Photography Business Guide, we devoted a whole section to systems and ways to speed up your overall workflow. Setting up systems in your photography business will help enable you to build a Fast is Best company. To help get you started, here are 10 programs and apps that will help your business go fast and save you time.

1. Dropbox

Bring all your photos, docs, and videos anywhere. Any file you save to your Dropbox account will also automatically save to all your computers and devices. Folders can be easily shared to collaborate with other clients and colleagues. You can also connect Dropbox with your social media accounts like Facebook and Twitter to share your photos with friends, family, and potential clients. Interested in sharing photos with vendors after a wedding? Dropbox is a great and simple solution!

2. Evernote 

With Evernote, all of your notes, web clips, files and images are made available on every device and computer you use. Do you keep notes for every client? Evernote is a great place to store them so you can pull them up at any time, in any place. Evernote also has an organization system, allowing you to either categorize your notes into different notebooks, or clump them altogether as “stacks.” Evernote will keep organizing notes simple and FAST as your client list keeps growing.

3. 1Password

1Password can create strong and unique passwords for you. Rather than trying to remember all 30 of your passwords for each business-related program you use (along with your personal ones), 1Password will remember them, and restore them, all directly in your web browser. All you need to do is create one strong password and this program will do the rest! 1Password is a great place to keep them safe and secure so you don’t have to worry about searching for passwords when you need them.

4. Text Expander (Mac)

Type more with less effort! TextExpander saves your fingers and your keyboard, expanding custom keyboard shortcuts into frequently-used text and pictures. Do you have emails that you send to every new client or a standard wedding timeline that you send out before the big day? Text Expander is great for filling out those emails, saving you time!

5. Boomerang

With Boomerang, you can write an email now and schedule it to be sent automatically at the perfect time. Just write the message as you normally would, then click the Send Later button. You might answer all of your emails at 11PM, but that doesn’t mean you have to let your clients know that! You can write an email when you want, then schedule it to send during normal business hours. This helps to educate your clients (even brides!) to respect your business time and personal time.

6. IFTTT

IFTTT is an online service that links your networks and allows you to create “recipes.” These recipes are rules you create that allow different actions to occur between your different social networks. Some great examples include a recipe that can copy an email with the word “receipt” in the title to a Google doc to help keep track of your expense—or a recipe that links all your Instagram photos with a certain hashtag to a Dropbox folder to download and keep. The possibilities are endless. These recipes can do everything for your business.

7. Wunderlist

Wunderlist is an easy way to manage and share your to-do lists. It works on all platforms and devices. You can create a to-do list for a wedding while you are at home on your computer; then, while you are on-site at the event, you can check items off on your phone. Then, before the night is over, you can review the list on your laptop to make sure you got them all.

8. Hootsuite

Hootsuite is a social media management system that businesses can use to collaboratively execute campaigns across multiple social networks from one secure, web-based dashboard. You can plan all of your tweets, Facebook status updates, and other social media updates from one place at one time. Hootsuite also allows you to monitor and immediately respond to what people are saying about your wedding images and blog posts.

9. ShootQ

Developed by photographers for photographers, ShootQ is your virtual studio manager, assisting you from the moment a prospective client contacts you until the final product is delivered. You can use ShootQ to subscribe to calendaring applications like Google Calendar or Apple iCal. It keeps your job leads and workflow organized and always reminds you what needs to be done next.

10. Asana

Asana is a project management software that allows you to share projects among users and to set deadlines. It’s a great tool to keep track of all of your clients and to allow other members of your team access to all of their information. A really nice feature is the ability to set sharing for each individual project. So if you have a few associate photographers, you can allow them to see only the clients they will be helping with, and they will not be overwhelmed with all of your clients or projects.

The faster you can utilize any of these programs and apps within your workflow, the faster your wedding photography business will grow. Discover additional ways to speed up your workflow with our Guide, 27 Simple Hacks to Transform your Business!

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6 Fast Ways to Improve your Workflow Speed

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At ShootDotEdit, we believe Fast is Best. We polled our post-production specialists and trusted professional photographers to find 6 ways to help you improve your workflow speed.

1. Use Photo Mechanic for culling

As mentioned in our “How to Grow your Wedding Photography Business” Guide, Photo Mechanic is a great tool for viewing and culling through your images quickly and efficiently. Touted as the “fastest view for digital photos,” it can save you hours from your culling time and can then be exported to your editing program of choice.

2. Use Lightroom 5 with Smart Previews for Faster Upload & Download Times

The Smart Preview technology that was introduced in version 5 of Lightroom is revolutionary. It allows you to create a Library and render Smart Previews from your full resolution images. Smart Previews allow you to share your library and rendered previews without having to worry about attaching the large source images. Because of this, the Smart Previews can be sent to a trusted partner like ShootDotEdit in a fraction of the time.

Related: A Simple Checklist to Help You Integrate ShootDotEdit into Your Workflow

The Smart Previews can then be edited here at ShootDotEdit and sent back to pair with your high resolution images for export to clients. The upload and the download back can all happen in under an hour, compared to a full 8 hour overnight upload/download (or even longer in some cases)! Jared Platt does a great job explaining this further in our Lightroom webinar.

3. Use Quick Develop to Add Edits on Top of a Group of Images

When you receive your images back from ShootDotEdit, we always encourage you to add your own Signature Style on top of the custom color correction. Using the Quick Develop module in the Library tab in Lightroom allows you to make these signature changes to a group of images relative to the edits already made. You can make these changes much more quickly with Quick Develop than you could if you had to edit each individual image in the Develop tab.

4. Create Presets for your Actions and Workflow

If you utilize the same actions and/or edits over and over, you should create presets to help streamline the process. You can create presets in most editing programs, but we highly recommend utilizing Lightroom to create and use them. Combining the power of the Quick Develop module with custom presets can allow you to work at the fastest speed possible, all while maintaining your unique style and vision.

5. Keyboard Shortcuts & HotKeys

While we highly recommend editing in Lightroom 5 for speed, you can find Keyboard Shortcuts and HotKeys in all editing programs. In our Aperture webinar, Sara France gives a great description of how to create your own customized shortcut guide for Aperture. In Lightroom, you can find the Shortcuts under the menu “Help -> Lightroom Module Shortcuts.”

6. Take Fast is Best through your Entire Client Workflow

By choosing to partner with ShootDotEdit, you know the custom Color Correction portion of your overall client workflow will be back in as fast as 48 hours. Take our Fast is Best mentality and extend it throughout all of your tasks. Assign specific time limits for yourself. Consider the different tasks within your client workflow, and assign each of those tasks a specific time limit. For example, after a shoot, give yourself one to two days to cull and submit to ShootDotEdit. Once you receive your images back, allocate one day to add your Signature Style, 3 days to upload to your proofing site and deliver to client, and then one week to blog. You know how great it feels to get your images back from ShootDotEdit? Your clients will be just as thrilled with that fast turnaround time. Because nothing makes clients happier than getting their images back. The faster, the better.

RelatedHow Fast Turnaround Times Create Client Evangelists

Becoming a Fast Is Best business starts with finding ways like this to speed up your business workflow. Once your workflow is optimized, stick to it for every client. You will be amazed with what a consistent system will do to make you and your clients happier. You will immediately see the benefits of doing quality work fast.

Discover additional ways to create a fast workflow with our Guide, 27 Simple Hacks to Transform your Wedding Photography Business!

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Our Marketing Webinar with Justin and Mary Marantz

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Book more weddings and increase web traffic to your site with 10 simple ideas! Come join us for this FREE webinar, supported by WPPI and hosted by our President Jared Bauman and Marketing Pros Justin and Mary Marantz! During this webinar, Justin and Mary will share with you 10 simple action items to help you book more weddings. These small yet impactful marketing tasks can be implemented immediately, allowing you to experience the results right away. Some of the topics include:

* How to create stories for your clients to tell about you

* Hosting a blog contest to create tons of web traffic

* Creating vendor cards to explode your vendor referrals
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DotPreview – Everything you need to know

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Did you know that ShootDotEdit has over 100 different color profiles? With so many different options to choose from, the ability to satisfy everyone is there. Our goal is to help you make the best selection as easily as possible. The tool that ShootDotEdit developed for this is the DotPreview.

We think of DotPreviews as free insurance for your job. We select 10 images from your event that display different lighting conditions and color correct them according to your chosen color profile. This will give you a great overview of how the entire job will look, and it is your guarantee that you will like the way your images are edited.

DotPreviews are automatically applied to the first few jobs you submit when you begin working with ShootDotEdit. It is a great way to get to know how the color profiles will look on different skin tones and lighting styles, and it’s completely FREE! If it doesn’t look exactly how you want it to the first time, you can request another DotPreview. Our experienced Color Consultants are also available to connect with you to help in finding the right profile for your job. You can go back and forth with the Color Consultants as many times as it takes to get it right!

It can take a few jobs to figure out the best color profile that matches your style – that is why we require DotPreviews for the first two jobs. After that initial period, you are welcome to request a DotPreview for any job, though if you are comfortable with how to  select a color profile, you can continue with the submission process without a DotPreview. We recommend choosing DotPreviews for events with unusual lighting situations or with mixed skin tones. Any time you have an event that is outside your normal shooting environment, the DotPreviews are available to make sure the color correction still matches your vision.

The best part about DotPreviews? They are returned to you in one business day or less. “Fast is Best” applies to everything we do. Our only recommendation is that you view the returned DotPreview on the color-calibrated monitor that you edit on. We know it is tempting to open the link on your phone or tablet, but viewing it on your primary workstation is best!

Remember, if you are happy with your DotPreview, you will be happy with your job, so use them to your advantage! Your happiness with the color correction we provide is our main priority, and DotPreviews help guarantee that our editing matches your style!

If you would like more information about how to integrate ShootDotEdit into your workflow, please access our Free Guide below!

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