Business

Webinar: Social Media Hacks to Market Your Images with Josh Newton

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Josh Newton is no stranger to using Social Media to market his images. His images have been seen on CNN, Good Morning America, and dozens of other national publications, one of which receiving over 93,000 likes. This is in large part because he has a defined plan for social media that he goes into every wedding with. While he might have taken the most viral wedding photo ever, he also has developed a successful social media plan for his images. In our latest webinar, come hear Josh discuss:

– creating instant impact AT the wedding
– maximizing the emotion of the honeymoon for photo sharing
– Facebook and Instagram sharing hacks

Wednesday, October 22
10am PST – 11am PST

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The 4 Most Important Pages of your Website

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In today’s high-tech world, over 20 million people shop on the Internet. As a business owner, it is necessary for you to have a website to represent your wedding photography. The website you create should represent the important aspects of your business, drawing potential clients to you and your services. By refining your website and only including the information that potential clients want to see, you will eliminate confusion and book more clients. Here are the four most important pages to include on your photography website.

1. Photo Gallery

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Creating a Manual for your Wedding Photography Business

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To run a successful business, every aspect of your business needs to be dialed in. By creating a manual that outlines every aspect of your systems, you will know it inside and out. This allows you to review everything you currently do and refine any areas that may include unnecessary steps.

When you have a manual that refines each system in your business and properly delegates each task, you can spend more time focusing on other areas to help your business grow. While you don’t have to delegate each task, the mere act of having it properly created and refined creates freedom. Here are three steps to creating a manual:

1. Write the Process

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5 Photographers that will Inspire You to be Better

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Inspiration. As photographers, we all draw it from different places. As business owners, we all look to different sources for motivation. Being inspired is at the very core of being an artist and entrepreneur.

While no list could ever be exhaustive, we wanted to give you a quick highlight reel of some of our favorites. To help sort through, we have created 5 categories for inspiration and chosen an artist for each that we feel best exemplifies the characteristics of that topic.

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Images—Jennifer Rozenbaum

 

 

Jennifer Rozenbaum runs New York’s premier boudoir photography studio, Jenerations. She is known for working with her clients to help them feel empowered and sexy and then capturing that feeling in her images. Jen tells us:

“Empowering women with a renewed sense of femininity and fearlessness is the inspiration and motivation behind Jenerations.”

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The Key to being Unique as a Wedding Photographer

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In the competitive world of wedding photography, your business must stand out from the rest. As a business owner, you should decide what unique qualities will set you apart from other photography businesses. Creating a focused message for your business will help to attract your ideal clients and set the stage for growth. With help from a wedding photo editing company, such as ShootDotEdit, you can take the time to discover who you are as a business owner and photographer.

Why exactly do you want to showcase your unique qualities to clients? The Internet is full of advertisements from competitors, who also use creative selling points to entice potential clients. You want to stand out—you want clients to remember you every time they hear about a photography opportunity. Here are some ways to be unique in your message and differentiate yourself from other photographers:

Find out what your clients want to know

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Advanced Lightroom Skillsets Webinar with Jared Platt

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Jared Platt is known as the Wedding Photography Lightroom Expert. His Lightroom Basics Webinar with ShootDotEdit in December 2013 was a tremendous hit, and so we’ve brought him back for a second Lightroom Webinar. In this Webinar, done in partnership with WPPI, Jared will be demonstrating his Advanced Lightroom Skillsets. This webinar will provide the ultimate compliment to perfectly color corrected images from ShootDotEdit.

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The 5 Step Process for Setting an Achievable Goal

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Coming up with an achievable goal is not always easy—that’s why creating a specific plan for this is essential. To set your business up for success and achieve the most possible, you need a system in place. The SMART system (Specific, Measurable, Action-Oriented, Realistic, Time-Setting) is designed to help you determine your goal and guide you to consistent success. Here is the 5 step process of the SMART system that will assist you in setting an achievable goal:

1. Specific

Metrics need to be clear in determining what you want to accomplish. Add numerical and precise values to your goal so you can visually chart your progress as well as your success. Rather than saying, “I want to shoot a lot of weddings this year,” add a defined number to that goal. “I want to shoot 25 weddings this year” is measurable and allows you to chart your progress. By keeping track of your progress, you can stay focused on your goal. [···]

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Limited Offer: No Risk Color Correction

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There are some things in your business that should not involve risk – your post production is one of them. That is why our UNLIMITED editing is COMMITMENT FREE.

What does that mean for you and your business? It means you focus your time on profit-producing tasks: marketing, networking with vendors, optimizing your blog (just to name a few). [···]

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CreativeLive’s Photo Week 2014

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Each year, CreativeLive gathers the world’s best and most prolific photographer instructors for a full week of Free, Live, Streaming Photographer Education: Photo Week! From master classes to gear demos and how-to’s, these six days will offer something for beginner and experienced photographers alike. Streaming live across three channels, you’ll get all new material on wedding, portrait, commercial, real estate, GoPro, Instagram, film, and outdoor photography. [···]

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