Inspiration. As photographers, we all draw it from different places. As business owners, we all look to different sources for motivation. Being inspired is at the very core of being an artist and entrepreneur.
While no list could ever be exhaustive, we wanted to give you a quick highlight reel of some of our favorites. To help sort through, we have created 5 categories for inspiration and chosen an artist for each that we feel best exemplifies the characteristics of that topic.
Jennifer Rozenbaum runs New York’s premier boudoir photography studio, Jenerations. She is known for working with her clients to help them feel empowered and sexy and then capturing that feeling in her images. Jen tells us:
“Empowering women with a renewed sense of femininity and fearlessness is the inspiration and motivation behind Jenerations.”
In the competitive world of wedding photography, your business must stand out from the rest. As a business owner, you should decide what unique qualities will set you apart from other photography businesses. Creating a focused message for your business will help to attract your ideal clients and set the stage for growth. With help from a wedding photo editing company, such as ShootDotEdit, you can take the time to discover who you are as a business owner and photographer.
Why exactly do you want to showcase your unique qualities to clients? The Internet is full of advertisements from competitors, who also use creative selling points to entice potential clients. You want to stand out—you want clients to remember you every time they hear about a photography opportunity. Here are some ways to be unique in your message and differentiate yourself from other photographers:
Find out what your clients want to know
Jared Platt is known as the Wedding Photography Lightroom Expert. His Lightroom Basics Webinar with ShootDotEdit in December 2013 was a tremendous hit, and so we’ve brought him back for a second Lightroom Webinar. In this Webinar, done in partnership with WPPI, Jared will be demonstrating his Advanced Lightroom Skillsets. This webinar will provide the ultimate compliment to perfectly color corrected images from ShootDotEdit.
Coming up with an achievable goal is not always easy—that’s why creating a specific plan for this is essential. To set your business up for success and achieve the most possible, you need a system in place. The SMART system (Specific, Measurable, Action-Oriented, Realistic, Time-Setting) is designed to help you determine your goal and guide you to consistent success. Here is the 5 step process of the SMART system that will assist you in setting an achievable goal:
Metrics need to be clear in determining what you want to accomplish. Add numerical and precise values to your goal so you can visually chart your progress as well as your success. Rather than saying, “I want to shoot a lot of weddings this year,” add a defined number to that goal. “I want to shoot 25 weddings this year” is measurable and allows you to chart your progress. By keeping track of your progress, you can stay focused on your goal. [···]
There are some things in your business that should not involve risk – your post production is one of them. That is why our UNLIMITED editing is COMMITMENT FREE.
What does that mean for you and your business? It means you focus your time on profit-producing tasks: marketing, networking with vendors, optimizing your blog (just to name a few). [···]
Each year, CreativeLive gathers the world’s best and most prolific photographer instructors for a full week of Free, Live, Streaming Photographer Education: Photo Week! From master classes to gear demos and how-to’s, these six days will offer something for beginner and experienced photographers alike. Streaming live across three channels, you’ll get all new material on wedding, portrait, commercial, real estate, GoPro, Instagram, film, and outdoor photography. [···]
At ShootDotEdit, we find inspiration in so many things. We are lucky to partner with some of the industry’s best companies and have some of the most successful wedding photographers as Advocates. In addition to this, we are fortunate to have a wide network of photographers and creative professionals that continually keep us motivated and inspired. [···]
Running a successful photography business is both an art and a science. We’ve posted a lot about the science of running a business, so now we would like to celebrate the art behind the wedding photography business. Your clients come to you for your signature style—the way that your skilled eye can capture moments on their beautiful day. But when it comes to the posed pictures, how can you include your favorite wedding photography poses with your signature style and make sure that the pictures do not end up looking staged or forced? Here at ShootDotEdit, we may have the perfect solution for you.
Today, we will focus on the bridesmaids and their posing needs. The bride and her bridesmaids have thought about their outfits for months and had their hair and makeup done special for this day. They are looking their best, but may need some help to feel natural on the day of the wedding. This is where you and your signature style come in. Here are three tricks for posing the bridesmaids that will help you to capture beautiful photos.
Image Compliments of Matt Kennedy