Business

Balancing Your Business and a Baby: Long Term Sustainability and Health

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Today is the final post in our Blog Series: Balancing Your Business and a Baby with Leeann Marie. Setting yourself up for long term sustainability and health – that’s the theme for today. Before the baby arrives, it is important to take a look at your business and personal life to figure out what adjustments and changes need to be made. Leeann has several insights about areas to look at to set yourself up for success once the baby arrives.

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This is the last part of my Business and Baby series! Wahhhh! Wait. Was that the baby?

Today we’ll sum it all together – we started with the idea of creating a routine when the baby has arrived, how to manage your limited amount of spare time, balancing 3 jobs, and how to tackle wedding days. Today we’ll talk about the final piece: preparing for baby by setting up your business and personal life for success. [···]

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Recharge Webinar Series

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As you wind up another great year of photographing weddings, take advantage of the offseason to reflect and determine which areas of your business you want to recharge. With several different areas you can focus on, it can be challenging to know where to focus your time. In order to continue education in recharging your business, we have 5 awesome webinars lined up for you! We’re covering a little bit of everything – posing, off-camera lighting, pricing, workflow, and referrals – so take a look and sign up for all of the areas you want to recharge this season!

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Live Posing Critique with Roberto Valenzuela
Speaker: Roberto Valenzuela
Thursday, January 8th, 10am PST

Join Roberto Valenzuela for this unique opportunity to have your images critiqued! In this live webinar, Roberto will be providing valuable Posing insights on wedding photographs submitted from around the world. Sign up, submit an image, and come watch Roberto live as he discusses Posing and simple secrets for any situation. Supported by WPPI.

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Balancing Your Business and a Baby: The Details behind Shooting with a Newborn

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We’re continuing in our Blog Series: Balancing Your Business and a Baby with Leeann Marie. Today we’re going to focus on some of the details behind shooting a wedding with a newborn. When it comes to wedding photography, there are some aspects of it (such as shooting the wedding) that have to be done without your baby by your side. Leeann shares how to successfully make it through these days!

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Welcome back! In previous articles, I’ve touched upon how to create routine, ways to tackle your To-Do list during naptimes, and how you have multiple roles that you must become accustomed to with the arrival of a baby into your home and work-life.

All of these pieces are big parts of your working life, and it’s important to be able to get work done in your office when you can. However, what are wedding photographers to do when it comes to the other part of our jobs: working with clients and photographing events? There are some adjustments that must be made, but it’s all pretty easy when you have a game plan! Let’s get into it!

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5 Ways to Create a Win with Client Referrals

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There are several ways to grow your business, and one of the best ways to do so is by creating amazing experiences for your clients. When your clients fall in love with you, your images, and the overall experience that you provide, they are more likely to share their positive experience and refer you to their friends and family. By creating a win for your clients, you are creating a win for your business, because your clients become an integral part of your marketing department and help attract more of your dream clients. Here are 5 ways to create a win with clients and generate more client referrals.

#1. Set Expectations

Walk your clients through every step of your process the moment they come into contact with you. By actively taking the time to educate your clients clearly from the start, you will build trust and eliminate any uncertainty they may have. Always stay in contact and communicate any changes or updates you have about a particular process. This way, their expectations will be managed throughout their entire journey with you. [···]

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Balancing Your Business and a Baby: How to Use your (minimal) Spare Time

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We’re continuing in our Blog Series: Balancing Your Business and a Baby with Leeann Marie. Today we are going to focus on how to maximize your spare time and get as much done as possible during your baby’s naptime.
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Congratulations! Baby is here and now you’re into the good stuff – how to manage having a baby in the house while also managing your business. In my last post, I talked about the importance of routine, and how it can help you to better predict your days and times that you may work. The next step – working! (Imagine that!)

Just as I did last time, I’ve created a short video highlighting my tips and tricks for effectively using your spare time. Take a look! [···]

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Top 5 Workflow Apps

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In order to have an efficient business, your internal systems must run smoothly. With technology constantly improving, there are countless apps designed to help professional photographers organize their systems. We have gathered the top 5 workflow apps that will help speed up your daily workflow and help you grow your business.

1. Boomerang

As a photographer, you are not always working a scheduled 9-5 shift. If you make plans to connect with a vendor in the morning and then book a shoot in the evening, you may not get to your emails until later that night. Rather than sending emails at 10pm, schedule them to send exactly when you want with Boomerang. Write emails at your convenience, and then click the “Send Later” button – this allows you to determine when you want to send emails. By scheduling emails to send during normal business hours, it helps manage the expectations of clients and vendors so they do not expect you to answer emails during the later hours. [···]

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Balancing Your Business and a Baby: How to Create Routine

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As a professional wedding photographer, you understand the importance of running a successful business. You also know that there can be challenges along the way, and you sometimes need to find the balance of running a successful business with other areas of life. If you’re a new parent or you’re getting ready to welcome a little bundle of joy, then you’re probably starting to think about how to manage a business and a baby. While there is a balance to managing your time between your business and baby, it’s an exciting time in a wedding photographer’s life.

To help us out, we have brought in Leeann Marie, an established Pittsburg Wedding Photographer and proud mother. She has a great understanding of how crazy it can be to figure out how to manage a business and a baby. Over the course of 5 blog posts, she’s going to break down exactly how to find the balance between your wedding photography business and caring for your baby. Today is the first installment:

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We welcomed our daughter, Joy, in April of this year, and it’s been a true learning experience having her in the house with me while trying to maintain the same number of weddings and clients this year. I’m on track to photograph 23 weddings of my own this year, with numerous other engagement sessions and associate weddings. That’s a lot to even think about!

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Webinar: Instagram Essentials for Wedding Photographers with Jason Grubb

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Instagram is fast emerging as a premier social media tool. For professional wedding photographers, learning how to harness the power of Instagram to help share images, connect with clients and vendors, and grow their business is essential. Join Jason Grubb for our Instagram Essentials webinar, supported by WPPI. Jason will walk you through:

– how to build an Instagram following of loyal engagers for your business
– a step-by-step system, including what and when to share, hashtags, and geotagging
– an overview of all of the tools you need for software and tracking

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The 5 Most Important Elements of a Blog Post

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Before you can book clients, they first need to hear about you and your photography business. Blogging, if done correctly, can be a great marketing tool for you to share images and express the story behind each set of photos. With a properly designed blog, you can follow the same structure for each post and see the ongoing benefits from the SEO boost it will provide. Here are the 5 most important elements in a blog post.

1. Dynamic Content

Dynamic content is relevant and up-to-date content that contributes to a successful SEO plan. Since search engines are constantly ranking sites with fresh content higher than sites with static content, a blog is a great way to create new content regularly without needing to redo your site each time. Rather than scheduling one post a week with 900 words, Google favors multiple posts a week that are closer to 300 words each. Remember to blog consistently – set up a blogging schedule and stick to it! [···]

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