Business

4 Wedding Photography Websites Done Right

WebsitesRightBlog_Header

As a photographer, there are many details for you to focus on in your business to help you attract ideal clients. A well-designed website is key to increasing traffic to your wedding photography business. When your website is done right, you are welcoming potential clients who will want to hire you to take images on their big day! While information on your website should be easily accessible, it is also important to include features that help you stand out from other photographers in the industry. Here are 4 examples of wedding photography websites done right.

Captivating About Page

On each page of your website, it is important to provide content that will create relationships with past and future clients. An About page is an opportunity for you to present who you are as a photographer and a business owner. When you are creating this page, remember to include details that will bring ideal clients to your business. Everything on your page should be relatable and personable, giving you a chance to attract like-minded clients. [···]

Read More

Content Marketing to Grow Your Wedding Photography Business

GrowContentMarketingBlog_Header

As a wedding photographer, there are many aspects of your business that you need to work on to continue to build your brand. We are passionate about providing photographers with valuable business resources. We also love finding other businesses who share useful content so your wedding photography business can thrive! Sprouting Photographer is a great resource for photographers to find practical and applicable business practices while still finding time to do what you love – shoot!

ShootDotEdit’s President, Jared Bauman, connected with Bryan Caporicci from Sprouting Photographer in a podcast to share the various ways in which content marketing can help photographers reach out to their ideal clients. By creating a successful content marketing plan, you can increase the inflow of bookings, profit, and referrals to your business.

Listen to the Podcast Now: Content Marketing to Grow Your Photography Business

Develop a Plan

Content marketing as a photographer is about providing valuable resources to your customers or potential clients through a variety of channels. These include social media, your blog, email campaigns, and even face-to-face! Creating valuable content can take time, so re-evaluate where you are spending your hours. Dedicate time and energy to a solid content marketing plan. Partnering with a company like ShootDotEdit to take care of your wedding photo editing will allow you to spend less time behind the computer editing and more time on important aspects of your business. The true value of outsourcing is to allow yourself to spend time working on areas of your business that will help produce profit. [···]

Read More

Top 5 Tips for Vendor Referrals

5TipsVendorReferralsBlog_Header

Here at ShootDotEdit, not only do we take care of your post wedding photography needs, we also enjoy educating you on the best practices to grow your business. There are many aspects of your photography business that you must master to create a constant flow of bookings. Relying on clients referrals is an effective way to bring in new revenue, but that is not the only referral avenue you have to work with. While your past clients are great for referrals, the vendors that you work with at each event can be great, if not better sometimes! Learning how to work with vendors to create a vibrant referral network is key to growing your business.

In our Turning Vendors into Referral Engines Webinar, photographer and business owner J Sandifer shared tips on how to use vendor referrals to increase your bookings this year. Here the top 5 tips that you can apply to your business today to get started.

1. Be the center of your local network

In the social media age, Facebook, Twitter, Linkedin, and Pinterest have created a new and unique way for you to interact with friends and business associates. While using social media can be helpful to your business, there is still a lot of value in face-to-face meetings. When you build a connection with your vendors on a personal level, you are creating a lasting relationship. These relationships will increase the referrals you get for your business. As you form relationships with vendors, remember to stay top of mind with them – every few months, reconnect with them over coffee or lunch to see what you can do to help one another out! [···]

Read More

Pro Wedding Photographer Tips: How to Shoot Silhouettes

shootingsilhouettesblog_header

As a photo editing service for wedding photographers, we see tons of stunning images that photographers submit to us every day. It is always wonderful to see the different types of images photographers take and how creative the shots are, especially when it comes to the lighting and posing! From natural lighting to off-camera flash, the possibilities are endless as to how you can create great photos.

We have spent some sharing pro photographer tips with you on how to create sun-drenched images with natural light, dramatic images with off-camera flash, and several posing techniques – now we want to dive into tips and tricks for taking silhouettes! Silhouettes make for dynamic and compelling images that can help you tell a beautiful story about the wedding day. Here are some pro photographer tips on how to shoot silhouettes with your couples.

Eliminate distractions

As you are shooting, it is important to ensure that there are minimal distracting elements in the image so they do not blend into your couple. With silhouettes, you are exposing for the background, so everything in the foreground is going to be dark and in shadow. When setting up your image, ensure that every object within the frame is intentional, because it can end up competing with your main subject. If you do want to include other parts of the landscape or scenery in the image, frame your couple in a way that draws the attention to them so they clearly stand out against the other items that are silhouetted in the scene. [···]

Read More

How to Create a Simple Album Workflow

AlbumWorkflowBlog_Header

As you know, here at ShootDotEdit, we are a photo editing company who cares all about Color Correction and ways to optimize your post production workflow. While we specialize in this, we also love to share ways to speed up other areas of you business! Recently, we have given you tips about how to streamline your album design and quickly select images. Effectively selling albums to your clients helps you showcase your creativity and assists you in increasing your profit. Since creating albums can be a time consuming process, we’ve put together some useful ways to help you to create a simple album workflow.

Select images for Clients

From the months leading up to the wedding to the day of, the bride and groom have made countless important decisions to create a memorable experience for their special day. When it comes to choosing images for their wedding album, take the responsibility off of your clients’ shoulders and choose the images yourself. Not only will this speed up the process, but as a photographer and storyteller, you know what story you want to tell through the images and which are the best to use. [···]

Read More

The Secrets to Selling Wall Art

SellingWallArtBlog_Header

In the digital age of photography, there are some products that are a piece of cake to sell to clients, such as online galleries or DVDs. On the flip side, some products are more challenging to sell, such as wall art. Convincing a couple that they need a 20×30 canvas of themselves from their wedding day hanging in their living room can be a struggle, especially if this is not something you typically sell. So what are the secrets to selling wall art that will have your clients excited to buy this? We’ve gathered some tips and tricks to help you have the confidence to sell wall art to all of your clients.

Present a visual

As a buyer, do you prefer to buy something sight unseen, or do you like the opportunity to see the product beforehand so you have a good idea of what you are purchasing? Most would agree with the latter, including your clients! If clients can see how a large print will look in their home, they are more likely to buy it. When clients see their images on a computer screen, the images are small, and it is difficult to visualize how one would look as a 20×30 hanging above the couch in the family room. Even if they do order a canvas, they are likely to purchase it as a smaller size, thinking that it will actually look larger than it is. [···]

Read More

Top 5 Wedding Photography Pricing Tips

5tipspricingblog_header

There are several reasons you may have decided to be a wedding photographer – you love taking photos, you’re a social butterfly and love client interaction, or you love the idea of running your own business. Whatever the reason is, the more active you are in each aspect of your business (shooting, marketing, networking), the more likely you are to increase your profit! Here at ShootDotEdit, we love providing wedding photo editing services to photographers – as well as providing you with tips that can help you grow and succeed in your business! The #1 way for you to create long-term success for your wedding photography business is to accurately price your services and products. Learning how to use pricing as a marketing tool is an essential part of growing your business, as pricing helps you guide your clients to make the right decisions! The more knowledge you have about pricing, the easier it will be to book your ideal clients who will refer you to their friends and family.

In our Pricing for Profit webinar with Bryan Caporicci, we discussed many ways for you to use pricing to accomplish your long-term business goals. Whether you focus on wedding photography packages or a la carte, here are the top 5 pricing tips that will help your business grow this year!

1. Know the Variables

Clients can sometimes be shocked at wedding photography pricing – often times, this is because they do not fully understand everything that they are paying for. To a client, they may think that they are just paying for the time that you are shooting their wedding, and they are not considering any of the time you spend before or after the wedding prepping and working on their images! Ensure that you correctly determine the labor costs that go into each and every session that you book and include that in your pricing. Each hour that you spend prepping or consulting with a couple should be accounted for. [···]

Read More

3 Tips to Better Natural Light Photos

NaturalLightBlog_Header

Learning how to effectively use light to create stunning images is essential for wedding photographers. Not only will it set you apart from other photographers, but it will give you the confidence to shoot in any type of lighting situation. We recently shared 5 off-camera lighting tips for you to use, and now we are diving into natural lighting! Natural light, while readily available to every photographer, is not always the easiest tool to work with. There are several factors to take into consideration with the light in order to take great photos. Here are 3 tips to shooting better natural light photos that you can use during your next session.

1. Time of Day

When it comes to how often natural light alters throughout the day, it is easy to have a love-hate relationship with it. One minute the sun can be casting a gorgeous golden light onto your bride and groom, and the next minute, clouds have overtaken the sky and the sun is gone. With the light constantly changing, do your best to prepare and determine ahead of time which type of light is ideal for your shoot. For example, if the bride and groom are longing for photos with the glowing sun illuminating the background, you will want to ensure that you schedule time to photograph them before sunset during golden hour. [···]

Read More

How to Quickly Select Images for Albums

ImagesforAlbumsBlog_Header

Here at ShootDotEdit, we love sharing about different ways to save you time. From managing your inbox in the morning to your post production workflow, finding efficient ways to complete tasks is an important step to growing your business. When it comes to wedding albums, selecting the best images to use can be a time consuming process. So what can you do to speed up the process and include images that your clients love? Here are some suggestions to help you quickly select images for albums.

Keep Images Organized

 [···]

Read More

Personalizing your Pricing

PersonalizingPricingBlog_Header

When it comes to your wedding photography business, it’s no secret that you want to be unique, especially form other photographers in your area. There are a number of ways you can stand out through your website, social media, and the images you produce. Imagine if you could also personalize your pricing to center it around items and services that you knew your clients wanted? Here’s a little secret – you can!

When it comes to pricing, there is one important thing that will help improve it – determining the “must-haves” for your clients. Must-haves are items that your clients must have and order when they book you. These must-haves are different for every photographer, since you all attract a different type of client. By taking the time to learn what is most important to your clients, you can personalize your pricing and increase your bookings exponentially! [···]

Read More