Business

5 Keys to Absolutely Succeeding in Your Photography Business 

It’s no secret… in your wedding photography business, success takes a lot of hard work! There are so many different tasks and projects on your plate, and all of them can feel vital to your growth and success. How do you prioritize which will bring the most value to you and your business?

The difference between success and failure isn’t always that great. By looking at where other businesses have failed, you can learn where not to put your time and energy. And in contrast, looking at what successful wedding photographers do to succeed can provide a roadmap for what is a profitable use of your time. Together, both perspectives bring a full picture of success.

In our guide, we walk through 5 reasons businesses fail and share how to use that to transform into success. We go on to share a collection of facts, quotes, and information from top business leaders and wedding photography studios from across the country to give you a roadmap for prioritizing the most important tasks for your business!

5 Keys to Absolutely Succeeding in Your Photography Business

Throughout our guide, made in conjunction with Táve, we dive into the reasons businesses fail and provide a roadmap for setting businesses up for success, including:

 

– 5 reasons businesses fail (and how to avoid it)
– Facts, quotes, and advice from what top business leaders have learned
– The 5 Most Important tasks you need to focus on
– How to say “No” to tasks that don’t foster your growth
BONUS: 12 workflow tools that allow you to do what is most important

 

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How 3 Wedding Photographers Mastered Client Communication

From the moment clients view your website, they have an impression of you. The process continues as they fill out an inquiry form and reach out to you. Every part of client communication from their first point of contact is crucial to whether they book you for their wedding day (and if they refer you!).

In our Secrets to Getting Booked Guide, wedding photographers shared what worked for their photography business to book ideal clients. Today, we are highlighting 3 wedding photographers who mastered client communication to help them book weddings throughout the year.

1. Make Genuine Connections

To ensure they have clear and defined communication with clients, Shane and Lauren Photography make genuine connections with their clients:

“Connect with people in a real and genuine way. We’re referring to your brides and grooms, their friends, the bridal party, family, coordinators, venue staff, the photo booth dude, anyone you come in contact with. If you are yourself and invest the time to get to know them in a genuine way, they will remember that and will want to work with you again. You will be on their mind and they will think of you when someone they know is getting married.” – Shane and Lauren Photography

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7 Must-Have Angles to Capture During the Wedding Ceremony

Throughout the wedding day, there are various moments to capture for your couple. The ceremony is a memorable time for your couple, and their loved ones. It is a great opportunity for you to showcase the genuine emotion from everyone involved, which adds to the overall story of their day.

Depending on the location of the ceremony, certain challenges can arise. Whether it is outdoors or indoors, there are issues that can arise from lighting, to weather, and more. When this happens, it can be necessary to move around and find the best angles to take the best photos. Plus, it diversifies the images you deliver after the wedding day. To help you look for the best angles during every shoot, here are 7 must-have angles to capture during the ceremony.

1. Shoot from the Front

The bride and groom spent time on how they wanted their ceremony to look and feel. Before it starts, capture a shot of the ceremony front the front. This will help you include the entire ceremony, and will showcase all the details the bride and groom included. When the ceremony begins, stand at an angle that will include the bride and groom as they stand together, with their bridal party on their sides. This will require you to stand facing the front of the ceremony site, where you can capture these images for your couple.

outdoor wedding ceremony

Image Compliments of Danny Dong Photography

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The One Thing You Want Every Wedding Client to Remember About You

After you book a couple, shoot their wedding, and deliver their images, what do you want them to remember about you? Every photographer will have a different answer, but one thing is for sure – the more memorable and positive the experience, the higher chance you have to receive referrals from your couple. Referrals are key to helping you book more weddings this year and increase the profit for your business.

So, what can you do today for every couple to ensure they have an experience they want to share with others? Take a look below, where we share how you can take charge of what your clients remember about you after the wedding day. Plus, we share a few insights from pro photographers on the one thing they want their clients to remember about them.

Eliminate Their Concerns

With every decision they need to make, planning the wedding day can be overwhelming and stressful for your couple. Make it a positive experience they will want to share about when you eliminate any concerns they have about the images they desire. Build trust with them through your expertise as a wedding photographer, so they know you will have everything under control. When you eliminate their concerns, they will have one less thing to worry about during their big day.

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Wedding Pros Reveal Their Tips to Turn Vendors into Referral Sources

wedding photographer vendor referral

As a wedding photographer, one of your main focuses is to book more weddings each year. When you book more weddings, you have the ability to grow your business and increase your overall profit for the year.

In our Secrets to Getting Booked Guide, industry leaders shared what worked best for them to increase the bookings they receive each year. Many of the photographers shared about creating meaningful connections with vendors and fellow photographers. The better relationships you have with them, the more referrals that will come your way. Continue reading to discover 5 wedding pros’ tips to turning vendors into referral sources.

Schedule Time to Connect In-Person

One way Sarah Roshan makes connections with vendors is that she schedules time to connect in-person. There is value in stepping away from your computer and phone and meeting with them face-to-face, and can give vendors more reasons to talk about and refer you.

outdoor wedding photography vendor referral

Image Compliments of Sarah Roshan

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Behind-the-Scenes with Leeann Marie: 11 Must-Have Tools Every Photography Business Needs

Here at ShootDotEdit, we provide professional photographers with wedding photography editing services, and understand the importance of a streamlined workflow. Because there are many things you are responsible for in your business, using helpful tools is the perfect way to save time on the tasks you have. As an expert in all things systems, Leeann Marie, Photographers uses top tools and apps to maintain a fast workflow. Today, she’s sharing her must-have tools every photography business needs.

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1. Táve

Running a business requires you to have an organized workflow, so you can maintain your tasks and stay on top of communication with clients. Leeann uses Táve, which is a business management app for creative professionals. Táve allows you to manage your client information, invoices, reports, and more. Plus, you can use the app on your desktop or mobile device, which helps you when you are on-the-go.

“It’s the best studio management software, hands down.” – Leeann Marie

2. Lightroom

Another way to maintain a streamlined workflow is to use Lightroom, which Leeann uses to speed up her post-wedding workflow and to keep her images organized. As a ShootDotEdit Wedding Pro, Leeann uses Lightroom to create a seamless upload process to outsource the color correction of her photos. When you incorporate Lightroom into your workflow, and learn how to use it, you save time and become more efficient.

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Hashtags on Facebook: Should You Use Them?

Hashtags on Facebook

One of the main ways to stay top of mind with ideal clients is to increase the awareness for your business. Social media is a simple way to share your images and content, and encourage followers to learn more about you. When you incorporate hashtags on your posts, you cater to your target market and what they are interested in. In the past, we’ve talked about the best hashtags to use on Instagram and on Twitter, as those are two of the top platforms to do so. Today, we are focusing on Facebook and if you should use hashtags on the posts you share.

With 1.86 billion monthly active users, Facebook is an ideal platform to share your images and content with your target market. And although hashtags are not as commonly used on Facebook, they can still provide you with value in expanding your reach. We recently chatted with Heather Ball of Blossom and Bloom Photography about how she uses hashtags on Facebook to cater to her ideal clients, and the benefits of doing so. Keep reading to decide whether you should use hashtags on your Facebook posts.

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Share More About Your Brand

When you incorporate branded hashtags on your Facebook business page, you create a specific area just for your business on the platform. After you book your clients, you can share that hashtag and encourage them to provide it to their family and friends. As they search for your branded hashtag, they will see your collection of images and posts and learn more about you.

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Top 5 Tips for Easy Marketing Ideas

As a business owner, marketing is a key component of your strategy to attract ideal clients and book more weddings. With so many options to use, how do you know which is best for your business?

In our Online Training: 7 Easy Marketing Ideas Which Are Right Under Your Nose, with The Scobeys, they covered some of their top marketing ideas. They shared valuable marketing tips to help you cater to your ideal clients, and to help you make the entire experience a positive one. To help you get started with your marketing efforts, here are the top 5 tips from their Online Training.

engagement session photography

Image Compliments of The Scobeys

1. Utilize Social Media

For your business, social media is a top way to market to your ideal clients and share about your brand. And, although there are ways to pay for social media strategies, you can market on the platforms for free and still expand your reach. Both Facebook and Instagram are platforms that are perfect to share your images and content with ideal clients. A few tips The Scobeys have for using these platforms are:

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