Business

Our 4 Favorite Business Magazines for Wedding Photographers

It’s the time of year to be thinking of and focusing on your business. For many wedding photographers, putting their mind toward business topics can be stressful and overwhelming. Turning to popular business magazines can be a great way to educate yourself on successful business practices, and can spark new ideas for you to try.

Grab ShootDotEdit’s How to Grow Your Wedding Photography Business Guide, with over 60 actionable tips that you can use today to grow your business! 

We’ve put together a list of our favorite 4 business magazines for you to check out.

1. Forbes

Forbes does a great job introducing you to the people behind successful businesses. If you want to learn more about successful entrepreneurs and their ideas, habits, and tips, Forbes is a great magazine to read. The magazine has been around for 100 years this year, and has been celebrated as a premier business magazine. This magazine is also published bi-weekly, so it receives a lot fresher content than many monthly publications.

 [···]

Read More

Webinar: Instagram Essentials for Wedding Photographers with Jason Grubb

InstagramEssentialsWebinar_TriBanner

Instagram is fast emerging as a premier social media tool. For professional wedding photographers, learning how to harness the power of Instagram to help share images, connect with clients and vendors, and grow their business is essential. Join Jason Grubb for our Instagram Essentials webinar, supported by WPPI. Jason will walk you through:

– how to build an Instagram following of loyal engagers for your business
– a step-by-step system, including what and when to share, hashtags, and geotagging
– an overview of all of the tools you need for software and tracking

 [···]

Read More

The 5 Most Important Elements of a Blog Post

5_MostBlogPosting_Banner

Before you can book clients, they first need to hear about you and your photography business. Blogging, if done correctly, can be a great marketing tool for you to share images and express the story behind each set of photos. With a properly designed blog, you can follow the same structure for each post and see the ongoing benefits from the SEO boost it will provide. Here are the 5 most important elements in a blog post.

1. Dynamic Content

Dynamic content is relevant and up-to-date content that contributes to a successful SEO plan. Since search engines are constantly ranking sites with fresh content higher than sites with static content, a blog is a great way to create new content regularly without needing to redo your site each time. Rather than scheduling one post a week with 900 words, Google favors multiple posts a week that are closer to 300 words each. Remember to blog consistently – set up a blogging schedule and stick to it! [···]

Read More

3 Tips for More Effective Facebook Posting

3_TipsForFacebook_Banner

With over 1.35 billion active users on Facebook, it is one of the most popular social platforms you can use to advertise your wedding photography business. This social site can be the ultimate marketing tool to grow your business, so how can you effectively post on Facebook to increase traffic to your business? Here are three tips that will help you succeed in creating effective Facebook posts.

1. Post when people are online

While you may be the most creative at 2am and produce great blog posts at that hour, resist the temptation to post them to Facebook right away. Though it may seem like a great idea to get it live on Facebook as soon as possible, consider who is actually online at that time. Are the clients that you cater to sleeping or awake and active? Are your Facebook followers working during this time or are they free somewhere that they can browse the Internet? If you want more people to see your post, make sure to post when people are at their computers and actively on Facebook. [···]

Read More

Top 5 Tips to Create Automated Systems for your Business

5TipsAutomateSystemsBlog_Header

Creating systems that run almost on their own will help your wedding photography business to be as efficient as possible, ensuring that you never miss any crucial business tasks again. We invited Pittsburgh wedding photographer Leeann Marie, who also holds an Industrial Engineering degree, to share her secrets to help create automated systems for your workflow.

She listed 15 tips in this popular webinar we hosted in June, and we pulled 5 tips out that will help you to get more organized right away. Even if you only implement one tip a month, you will see an immediate difference in your business!

1. Make Invoicing Easy (So You Get Paid!)

Make invoicing as mindless as possible. It then becomes a task you don’t have to think about very often—and you still get paid! ShootQ is a great tool to use because it has invoicing built in along with all of your client information. Accounting software like Quickbooks can be another good resource for keeping track of invoicing and expenses, showing a full financial picture of your business. The final step is setting up your business with a credit card processing system. Clients are more likely to pay quickly if the process is as easy as possible for them.

 [···]

Read More

5 Quick Tips to Empower your Second Shooter

ShootDotEdit-Empower-Second-Shooter

Part of running a successful business is learning how to build a solid team. During the busy season, it’s vital to your success. Though you would love to be able to do it all on your own, having trusted partners will help your business continue to grow. One of the most trusted partners is your second shooter. Having a second shooter is a mutually beneficial relationship. While they learn from you, the pace and stress of your day is also lessened. But like any business partnership, you need to make sure that you set up your second shooter for success.

All relationships are built around trust, and the relationship you build with your second is no different. Whether this is the first time you have worked together or you have been paired for years, you need to arm them with the tools and knowledge to be a part of your company. Set clear expectations. It will help them succeed as your partner. Here are five things you can start doing now to empower your second shooter to succeed.

1. Give them an Agenda for the Day

 [···]

Read More

Quick SEO Tip: How to Determine Your Keywords

ShootDotEdit-SEO-Photographer-Quick-Tip (1)

Optimizing your website to be found by search engines like Google is no easy task. We’ve made it easier by providing professional wedding photographers with a Free Guide: How to Rank #1 on Google. But let’s be honest – there is so much information in the guide, it takes a long time to implement!

In this quick SEO tip: Jason Grubb shares a quick trick that you can implement in less than 5 minutes to help your website’s ranking on Google!

 [···]

Read More

Webinar: Social Media Hacks to Market Your Images with Josh Newton

JoshNewton-Social-Media-Hacks-Tri

Josh Newton is no stranger to using Social Media to market his images. His images have been seen on CNN, Good Morning America, and dozens of other national publications, one of which receiving over 93,000 likes. This is in large part because he has a defined plan for social media that he goes into every wedding with. While he might have taken the most viral wedding photo ever, he also has developed a successful social media plan for his images. In our latest webinar, come hear Josh discuss:

– creating instant impact AT the wedding
– maximizing the emotion of the honeymoon for photo sharing
– Facebook and Instagram sharing hacks

Wednesday, October 22
10am PST – 11am PST

ShootDotEdit-CreativeLive-PhotoWeek2014-RSVP2

 [···]

Read More

Creating a Manual for your Wedding Photography Business

ShootDotEdit-Create-Photographer-Business-Manual-Blog-Banner

To run a successful business, every aspect of your business needs to be dialed in. By creating a manual that outlines every aspect of your systems, you will know it inside and out. This allows you to review everything you currently do and refine any areas that may include unnecessary steps.

When you have a manual that refines each system in your business and properly delegates each task, you can spend more time focusing on other areas to help your business grow. While you don’t have to delegate each task, the mere act of having it properly created and refined creates freedom. Here are three steps to creating a manual:

1. Write the Process

 [···]

Read More