When was the last time you referred to your business as an enterprise? Probably never. After all, when we think of an enterprise, we think of household names like Apple and Google–worldwide corporations that are grossing billions and employing thousands.
But, your business is an enterprise if it’s a systematic, purposeful activity.
Consider these two tips for running a systematic, purposeful business:
Don’t Underestimate the Power of Purpose
The obvious goal of any for-profit business is to make money. But there’s also something powerful (and profitable) about a business that stands for something bigger than the product they’re selling.
Your company’s purpose, or mission, is powerful because it’s something that leads can buy into and clients can share with their networks that goes beyond your products and services.
A unique purpose also helps you stand out in a saturated market. While everyone else is focusing on details like their wedding coverage, you’re messaging the way your business aims to change the world (or at least a small portion of it).
Why are we so infatuated with Apple? Because the company consistently improves our lives by transforming technology. Not because it created the iPod.
The purpose for your photography business might not be to change the world. But it doesn’t need to be, in order to be effective in your business. It just needs to be something that both you and your client care about and can genuinely buy into. For example, you might stand for simplifying weddings and bringing focus back to the people. Or you might stand for documenting family history for future generations.
Whatever it is, your purpose is a way to stand out in a crowd, connect with leads over a common ideal, and give client evangelists something to talk about. All of these benefits will eventually lead to the growth and sustainability of your photography business.
Invest in Systems to Make Ideas Happen
Identifying what you stand for as a business is a big step, but following through on that pledge in all areas of your business is a whole other challenge. It takes a lot of time and creative space to take such a big ideal and integrate it into even the smallest of details in your business.
The best way to do it is to establish systems throughout your tasks and activities. When you invest the time upfront to develop systems that stay true to your purpose, those systems will provide the consistency you need to gain momentum from that message.
What are systems? Systems are set methods for getting things done in your business. Think of the way you communicate with leads, edit images, and design physical products. Is there a method to the madness? Or, is there just madness? Establishing systems for these tasks means creating a list of steps for how you’ll execute this task every time. Partnering with a photo editing company to work on your images will begin to ensure consistency and increase efficiency throughout your business.
Here are some areas of your business that need systems and some ways you can use those systems to remain consistent in your purpose (using the same examples as above):
- • Lead management – Keep your pitches simple, just like the weddings you want to simplify.
- • Client correspondence – Include messaging throughout client correspondence that reinforces the importance of sharing memories. Creating template emails using an app like TextExpander will ensure consistency.
- • Post-production – When you partner with ShootDotEdit, you can lean on us for expertise and efficiency. We’re here to help you improve your post-shoot workflow – to ensure that it’s consistent with the overall purpose of your enterprise. After all, your client bought into (and is excited about) your commitment to fast turnaround times!
The underlying systems that create consistency and efficiency in your business are what set you apart from your competitors. In fact, systems set the stage for businesses to grow steadily – and steady, sustainable growth is the hallmark of a successful enterprise. Download our How to Integrate ShootDotEdit into Your Workflow Guide to find out what else we can do for you and your business!