Blog

DotPreview – Everything you need to know

INT_BLOG_Stephanie_DotPreview

Did you know that ShootDotEdit has over 100 different color profiles? With so many different options to choose from, the ability to satisfy everyone is there. Our goal is to help you make the best selection as easily as possible. The tool that ShootDotEdit developed for this is the DotPreview.

We think of DotPreviews as free insurance for your job. We select 10 images from your event that display different lighting conditions and color correct them according to your chosen color profile. This will give you a great overview of how the entire job will look, and it is your guarantee that you will like the way your images are edited.

DotPreviews are automatically applied to the first few jobs you submit when you begin working with ShootDotEdit. It is a great way to get to know how the color profiles will look on different skin tones and lighting styles, and it’s completely FREE! If it doesn’t look exactly how you want it to the first time, you can request another DotPreview. Our experienced Color Consultants are also available to connect with you to help in finding the right profile for your job. You can go back and forth with the Color Consultants as many times as it takes to get it right!

It can take a few jobs to figure out the best color profile that matches your style – that is why we require DotPreviews for the first two jobs. After that initial period, you are welcome to request a DotPreview for any job, though if you are comfortable with how to  select a color profile, you can continue with the submission process without a DotPreview. We recommend choosing DotPreviews for events with unusual lighting situations or with mixed skin tones. Any time you have an event that is outside your normal shooting environment, the DotPreviews are available to make sure the color correction still matches your vision.

The best part about DotPreviews? They are returned to you in one business day or less. “Fast is Best” applies to everything we do. Our only recommendation is that you view the returned DotPreview on the color-calibrated monitor that you edit on. We know it is tempting to open the link on your phone or tablet, but viewing it on your primary workstation is best!

Remember, if you are happy with your DotPreview, you will be happy with your job, so use them to your advantage! Your happiness with the color correction we provide is our main priority, and DotPreviews help guarantee that our editing matches your style!

If you would like more information about how to integrate ShootDotEdit into your workflow, please access our Free Guide below!

IntegrateSDEGuide_FooterFree

Read More

Our FREE UNLIMITED PLAN winner – interview with Katy Gray

WINNER_KatyGray_400

In January, we were so excited to partner with ShootProof and offer a free year of the UNLIMITED plan as part of a joint giveaway. Katy Gray of Katy Gray Photography won our portion of the prize, and we had a chance to sit down and talk with her to learn more about her business and how she is enjoying working with ShootDotEdit.

Katy lives in Jackson, WY, with her husband and two boys, ages 5 and 2. She runs a busy household while maintaining a successful photography business. Katy tells us that her summer wedding season runs from the fourth of July until the end of September, because in June and October you run the risk of snow interfering with the traditional Jackson Hole outdoor wedding! Katy lives and breathes weddings in the summer and enjoys the snow in the winter and wouldn’t have it any other way.

Describe a day in the life of Katy Gray.

“Get up and get the kids ready and fed and off to preschool and daycare. If it’s winter, maybe head out to Jackson Hole Mountain Resort and snowboard a little. If it’s summer or if I have an off season wedding to work on, sit down and spend the afternoon culling or working on album design. Then get the kids, eat, family time, bed! “

What was your initial reaction when you discovered that you won FREE and UNLIMITED editing for a year?

“Disbelief. Followed closely by excitement!”

Now that you have free UNLIMITED editing for a year, what areas of your business do you plan to focus on?

 “Honestly, I’m looking forward to the extra time to spend with my family! Business-wise, though, I’m planning on networking heavily, really pushing images out to other vendors and encouraging them to use my (watermarked, of course) images on their blogs and websites.”

Katy had used another company prior to making the switch to ShootDotEdit. She was worried about the time commitment needed to change her workflow to add in ShootDotEdit but found that the ShootDotEdit Color Consultants and Customer Experience team were wonderful in helping her get working fast.

“It was a bit intimidating at first, but we got a system worked out, and I was super pleased with the results. I got the first DotPreview back from ShootDotEdit, and I was really happy with it! There were some challenging images in there—blown skies, lots of snow and shadowed faces, and ShootDotEdit did a great job.”

How long does it typically take you to edit a wedding?

“Using Photo Mechanic, I cull a wedding in 2–3 hours, maybe less once it’s fully into the season and I’m back in editing shape. Then when I get my edited files back from ShootDotEdit, I take a run-through in Lightroom, making sure there isn’t anything in there that shouldn’t be and doing some micro adjustments. I convert to black and white at this point as well. Since I outsourced, I probably spend 6 hours getting a wedding ready to show to the bride and groom and another 4 hours working on their slideshow and album.”

What inspired you to become a wedding photographer?

“My own wedding photos. I had just graduated with my photography degree the year before and didn’t really know what I wanted to do with my degree until I saw our photos and realized how fun it could be to photograph people. So I pestered our wedding photographer to let me second shoot with him at a few weddings, shot a few for friends, and have been all systems go since then.”

If you could be any super hero, who would you be and why?

“Definitely Batman or Ironman. They’ve got the coolest gadgets.”

If ShootDotEdit were a super hero, who would they be?

“DOTMAN!!!!”

We do have a super hero mascot—and we call him DOTMAN! Here is a picture of DotMan at the top of Mt. Kilimanjaro with another ShootDotEdit Photographer, Corrado Amenta.

1801181_10152234665677139_1564404186_o

Thank you, Katy! We are so excited to partner with you on your post-processing for this year and hopefully beyond!

Are you interested in seeing how UNLIMITED editing can help your business? Click HERE to learn more!

Interested_UNLIMITED_Banner2

Read More

How to Grow Your Wedding Photography Business Guide

GrowGuideBlog_Header1

As a photographer and business owner, you have a lot of responsibilities on your plate. Between setting up strong systems and workflows, posting social media, increasing SEO, and networking, growing your business is no easy task. That is why we created a guide just for you!

How to Grow Your Wedding Photography Business

GrowGuideBlog_Book

 Our FREE Guide also features:
– Setting goals you can achieve
– Becoming unique and specialized
– Creating fast and effective systems and workflows
– Building your website, social media, and blog to reflect your brand
– Developing relationships and making meaningful connections
– Trusting specialists so you can become scalable

 

DownloadNowBlueBlog_Button
Read More

Partner Interview: Zenfolio

Spotlight_Zenfolio

Our next partner spotlight shines on Zenfolio, an all-in-one solution for photographers to display, share, and sell their work online. We spoke with Brittany Nelson, a valued member of the Zenfolio team, to learn more about the company.

How did Zenfolio begin?

“Our about page says it best: [Zenfolio] began in the cradle of so many great ideas: a coffee shop. Four friends with a passion for photography, a shared background in technology, and complementary skills had a goal. They wanted to create an all-in-one Web solution for photographers—both amateur and professional—to organize, display, and sell their images with uncompromising quality.”

How does Zenfolio work with ShootDotEdit?

“ShootDotEdit will cull, color correct, and then upload a completed job to a photographer’s Zenfolio account. This takes away one additional step for the photographer and cuts down on the time it takes to get the event online and published.”

What is your favorite part of your partnership with ShootDotEdit?

“I love that the partnership between Zenfolio and ShootDotEdit takes away pain points for photographers and makes it easier for them to edit and upload their weddings after they are shot. Using ShootDotEdit is a great way for photographers to partner with a Specialist in post-processing and save themselves a huge amount of time in not only editing but also posting the wedding.”

What is your favorite part of working with photographers?

“They are creative, artistic, and really great people.”

What do you wish photographers knew better about Zenfolio?

“Zenfolio caters to every type of photographer, not just professional. That’s why we have several plans: basic and unlimited to those who do photography more as a hobby, and then Premium and Premium Business plans for those who are looking to sell their work. We also have a high-volume plan for businesses that have lots of clients, such as photo studios, schools, sports photography, and more.

Also, our support team is fantastic. They are available seven days a week, 365 days a year and are here to answer all of our users’ questions or for people who are thinking about joining Zenfolio. Our support team consists mostly of enthusiast and professional photographers (wedding, landscape, editorial, etc.), so they know exactly what photographers need.”

Describe a day in the life at Zenfolio…

“Drink coffee, eat onions, and drink lots of coconut water. Oh, and get daily delicious lunches delivered from waiter.com.

The ongoing (funny) story at Zenfolio is the office is split on onions. Half of them love it, half hate it. It started with one of the founders being highly sensitive to onions (aka repulsed), so it is now an initiation if you will to ask new hires what their stance on onions is and to share an embarrassing story of course.”

If you could be any piece of camera equipment, what would it be and why?

“A telephoto lens so I can see far into the distance, in focus.”

Thank you, Brittany, for taking the time to talk with us! Learn More about ShootDotEdit’s Integrated Partnership with Zenfolio!

Interested in learning more from a real photographer who uses both ShootDotEdit and Zenfolio? Click the banner below to hear how Corrado Amenta cut his turnaround time down to less than one week!

Corrado_CaseStudy_DL_900b

 

 

Read More

How to Book your Dream Client

Speacialist_DreamClients_smTXT

Wouldn’t it be wonderful if every wedding you shot was with clients that you felt you had known forever? If each of these events could have been taken right out of your dreams? Building a successful photography business doesn’t mean you have to work with just anyone who will book you. Engaging with your dream clients can become a reality in just a few easy steps.

Visualize

It may sound strange, but before you can find the perfect client, you need to know who you are and what kind of photographer you want to be. Reflect on your passions, on the things that you truly love. Imagine your perfect work day. Really think about the details of what you love to do. Identify what you do and don’t want to do. Think critically about who you want to work with and why.

Photographer Kellie Coughlin shares:

“I’ve found that I have to BE my dream client in order to attract my dream client. Whenever I am in the position as “consumer” or “client,” I make every effort to treat that vendor exactly how I want my dream client to treat me. And when I have a client who I find less than dreamy, I take time after our interaction to really meditate on what made that client someone who I didn’t want to work with.”

Specialize

Author and specialism guru Jeff Jochum says in his book, Work Happily Ever After;

“Anyone can copy what you do; no one can copy who you are. In truth, it’s not magic, though to outsiders it probably looks like it. The essence to making Specialism work for your business is that you must stand for something other than ‘making money’ to make this happen. Your WHO becomes your primary differentiator, and the real value of your business. We call this ‘YOUniqueness.'”

If you love the outdoors and love shooting outdoor ceremonies—go after it. If you’re an editorial city-lover, focus on that clientele. Don’t think of specializing as limiting yourself—think of it as channeling your passion into what you do best. Doing so allows you the best opportunity to work with people and places that you love. When you enjoy what you are shooting, your clients will notice and refer you to their like-minded friends and family.

Publicize

Once you’ve identified who you are and what you want to photograph, make sure to advertise the point. Have an “About me” section on your website that discusses your passions. Talk about them on your blog. Reach out to other related sites to network. If you love weddings that feature a dog as the ring bearer, perhaps do a guest spot on an animal shelter blog about how to structure the day to be best for the dog. Most importantly, show the kinds of images that you want to shoot in all of your marketing. Becoming known as an expert in your particular niche will attract like-minded people into your life.

Sarah Roshan, a wedding photographer based in Colorado shared how she has used these steps to book her dream clients:

“Booking the perfect clients started becoming a priority for me for about a year and a half ago. I was booking great clients but not at the price point that I wanted.

Specialism was key for me. I declared on my website that I only photograph romantic mountain weddings for carefree couples. Sounds great, but it was real and authentic to who I was. I am a mountain girl who sees the world through rose colored romantic glasses. I changed my bio to state only what I stand for and who I am instead of what I do, and something amazing started happening. It started bringing me exactly the type of clients I want.

The game changer for me was understanding that the only thing that makes me different than every other photographer in the world was that I am me. No one can be me. People generally want to work with people that are similar to themselves, so by putting myself out there authentically to the world, the absolute right people began to call me and book me, most of them in a twenty minute conversation over the phone.

I was attracting such a specific client that I ended up with 2 brides that had the same tattoo within the same year. The tattoo: the directions to Neverland—a perfect example of my ideal, romantic, carefree client. Both couples paid my fee with no questions or push back, and I had an absolutely wonderful time working with them.

Declaring who I am on my website has been life-changing. I have become more of who I want to be, and my clients help make me more of who I want to be too. I am working happier, with amazing people who appreciate me and my work.”

Following these key concepts will help you to identify and attract the perfect client for you and your business. Are you ready to get started? We’ve compiled some questions that will help send you in the right direction.

  • Identify five features or traits that exist within your Dream Client.
  • Determine three areas that are essential to who YOU are, the elements that construct your YOUniqueness.
  • List three action steps that you can start working on immediately to personalize your brand and begin booking your Dream Client.

Booking clients to your wedding photography business is the best way to grow your business! To learn more marketing tips and tricks that will intrigue your clients, download our Guide to Marketing for Wedding Photographers!

ContentMarketing_FooterDownload

Read More

3 Reasons you haven’t considered in partnering with a Specialist

Specialist_3Reasons_a

Deciding to partner with a Specialist in your wedding photography business is a big commitment, and not one to be taken lightly. In previous articles, we have shared some reasons why you should trust a Specialist. We’ve also shown a glimpse at how ShootDotEdit in particular, has been able to streamline other wedding photographers’ workflow and to help them run a more profitable business. Other than the most obvious reason of saving time, here are three additional reasons you may not have considered when choosing to bring an outside partner into your business.

Specialized Focus

When building your photography business, you made a choice in your specialization. You took the time to get to know what story you love to tell through your images and created a business around it. This was a strategic decision to increase your productivity and your profitability. Not to mention, you may enjoy shooting weddings far more than portraits or products. Now, think about that logic with your post-production work. Specialists are trained in the science of color correction. This is something they have chosen to excel in.

You may dread spending hours working on editing your images, but the experts at a company like ShootDotEdit can help to ease this pain point. By using their expertise and knowledge, especially of the science of color correcting, it will get done faster. This will allow you to reduce your overall client turnaround. Then you can spend those hours invested in your specialty and let them invest in theirs.

Artistic Freedom

If given the opportunity to spend 8 hours capturing beautiful images, or 8 hours working on color correction… what would you choose? It’s not really a hard question. As a professional, your time is valuable. It’s easy to feel overwhelmed especially in the busy season, feeling that creative spark dimming slightly in the face of how much work there is to be done. By finding a specialist and sharing the load, it can free up your time to do what you do best. Invest in others to be able to profit from the freedom that their help will offer you!

Increased Consistency

You probably don’t really think consistency can be a reason to work with an outside partner. Many photographers can change styles from one click of the shutter to the next! But being able to deliver consistent quality, every time, and the ability to have all of your images match your brand is a big benefit that you might not notice. ShootDotEdit’s color corrections are complete and custom, and by utilizing the 90/10 method it allows you to focus on that part of the process that you do best: the artistic edits and finishing touches that bring the images to life.

The bottom line is that your business, like your photography, is unique. You bring your own signature style to your customers and that’s what makes them want to hire you. Partnering with a Specialist, finding ways to streamline your workflow and maximize your time, can help you devote more of yourself into your passion for photography and build the business of your dreams.

Download our free guide to learn all the different areas a Specialist can help you in your business!
UpdatedGrowGuide_FooterFast

Read More

Our SEO Webinar with Jason Grubb

Grubbs_Webinar2

 

Do you find yourself lost in the world of SEO (Search Engine Optimization) and getting your website to show up on Google? Want to learn the FREE essentials of becoming findable online from one of the photo industries top SEO experts?  Come join us for this FREE webinar, hosted by our President Jared Bauman and our SEO Expert Jason Grubb! In the webinar, Jason Grubb will walk you through the essential SEO items necessary for a photography website, including:

* Connecting your website to Google’s most important services (Google Webmaster Tools, Google+, Google Authorship).

* Learning the true power of developing the right keywords and discovering what to do with them.

* How to increase your brand visibility online via social media and online listings.

This webinar is limited to the first 100 people, so sign up now! If you’ve ever wondered how to become #1 on Google, this webinar is for you! Sign up HERE!

Date: Wednesday, May 14th, 2014

Time: 4:00pm – 5:15pm PST

Read More

Partner Interview: ShootProof

Spotlight_ShootProof

We are excited to continue our partner spotlight series and showcase another one of our trusted vendors. This week we will be focusing on ShootProof, built to help photographers share and sell their images online. We had the opportunity to speak with Kristi Kvenild, one of the ShootProof Loyalty Builders, to learn what she loves about the company.

ShootProof was co-founded by Robert & Colin in Atlanta, GA in 2009. Robert’s wife Tessa, a professional photographer, was looking for an online client facing gallery. She could not find a solution that was functional, affordable, and beautiful. So they, along with Colin, set out to create one. When the first version was complete, the response was overwhelming and positive. Now, many versions later, ShootProof is used by tens of thousands of photographers from 27 countries around the world.

ShootProof places importance on certain key features, setting them apart from other solutions available today. First and most unique is their Commission-Free Sales. ShootProof does not charge a fee for anything that a photographer may sell while using their galleries. Photographers pay for the storage used instead of commissions of sales, allowing them to keep all of the money they earn with their hard work.

Customer Support is equally important to ShootProof. They offer phone and email support dedicating half of their staff to customer service. Called the Loyalty Builders, this group spends time equally replying to questions and reaching out to make sure the customers are happy. Based on customer feedback, ShootProof is continually evolving, incorporating suggestions from users. They place a tremendous amount of importance on maintaining and evolving the Design of the website. ShootProof is committed to providing beautiful gallery options available on all devices. They also offer custom digital albums through mobiles apps on different platforms.

ad-glass-ssp

Kristi, what is your favorite part of working with photographers?

“Photographers have vision – they can take something really mundane and turn it into a work of art, and we try to be there to help with that process. Plus, a bunch of us here at ShootProof are photographers ourselves, so working with other photographers is just awesome. Imagine being able to talk to thousands of people who think the way you think, who have the same needs you do, and who know what it’s like to be where you are on a daily basis! We’re a lucky group of people.”

Because ShootProof knows how important sharing consistent color corrected images are for professional photographers, the partnership with ShootDotEdit allows ShootProof users to have ShootDotEdit edit their images and upload directly to a ShootProof Gallery.

“We’re all about efficiency, and we love that our partnership with ShootDotEdit gives photographers a lot less to do. We’re excited that our wedding photographers, who have hundreds or even thousands of images to edit, can use ShootDotEdit to process their images, and then they are uploaded right into their ShootProof Event galleries, ready to be viewed, without extra steps or extra hassle.”

Describe a day in the life at ShootProof

“We really are the luckiest people in the world when it comes to the workplace. We have a gorgeous office and a really young, fun environment. Since we’re a small, close-knit bunch of photographers and computer geeks, we talk lenses and gear and tech news, and we love it. There is a TON of sarcasm and plenty of laughs when we aren’t answering phones and “tickets,” which are the customer service requests that come in from our photographers. We do lots of designing, and creating, and testing, and thinking about what our photographers need from our service. Though we have been known to have a few Nerf slingshot wars, we really do just like to be around each other day in and day out.”

If ShootProof could be any piece of camera equipment, what would it be and why?

“Our company would definitely be the fancy camera bag. We’ve got all these little compartments where each piece fits, and when you put them all together, we’re this one massive tool that just makes a photographer’s work flow smoothly.”

Thank you Kristi for speaking with us! Learn More about ShootDotEdit’s Integrated Partnership with ShootProof.

Interested in learning more from a real photographer about her experience with ShootDotEdit? Click the banner below to hear Leeann Marie’s journey to ShootDotEdit.

Leeann_CaseStudy_DL_900b

Read More

ShootDotEdit Reviews from Professional Photographers: Introducing Case Studies

CaseStudy_NewSeries_900
Deciding when to trust a Specialist with your post production is a big decision, and not one to be taken lightly. While many professional wedding photographers know about the benefits that it will have on their business, sometimes the last step needed is to hear from fellow photographers.  We are fortunate to have a network of photographers who help each other, both in how to integrate a partner like ShootDotEdit into their workflow and to glean powerful tips to advance their business, workflow, and marketing. We know that photographers learn best from other photographers.

Over the next several months, we will be showcasing ShootDotEdit Reviews from our community of professional wedding photographers, and the impact that ShootDotEdit has had on their business.  We’ll dig deep, and uncover the specific business growth that has happened since they chose to partner with us. Today, we are excited to announce our first two photographers: Leeann Marie and Corrado Amenta.

Leeann_CaseStudy_DL_900b
Leeann Marie knew trusting a Specialist with her post production made business sense, but she wondered if she could maintain her Signature Style at the same time. Not only was she able to keep producing beautiful images with ShootDotEdit, but her business has skyrocketed over the past two years.

– Added Two Associate Photographers
– Increased Social Media Engagement by over 40%
– Cut Weekly Work Time Down to 2 Days/Week
– Maintained Same Profit Year over Year

Download the entire Case Study, and learn how you can improve your business.

Corrado_CaseStudy_DL_900b
Corrado Amenta knew he needed a better solution for delivering his images to his clients in a more timely manner. Instead of editing all of his wedding images, he found that he needed the time to focus on other areas of his business in order to grow as he envisioned. Since trusting ShootDotEdit, his business has grown significantly.

– Image and Album Design Delivery in 5-7 days
– Doubled Profit while working same amount
– Was able to train for and hike Mt. Kilimanjaro

Download the entire Case Study, and see how you can improve your turnaround time.

Read More