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Surprise! The Color Wizard is here!

We’re learning.  We’re learning that our business is at it’s peak performance when we listen to the needs of our customers, and then act accordingly.  Over the past 3 years, we’ve heard reverberating requests for a more comprehensive color profiling system.  Options, control, and flexibility have been the common thread.   And now, we’ve taken color to a whole new level.

Statements like, “My brides skin tone is different than the 1 color skin tone you provide”.  Or, “I would really, really, like a color profile that provides more contrast”.  “Why can’t I ‘create’ my own color profile”?   “Do you have a color profile for an African American skin tone that is on the uber cool side”?   And, the list goes on and on.  🙂

The questions are sincere and for the most part, simple.  However, the answers are much more complicated.  Hence, our caution and patience in delivering the right solution.

No more waiting, the solution is here.  The ONLY comprehensive skin tone color profiling solution of its kind.  And, we’re excited to share it with you!   We hope you’ll share the excitement as well!

After nearly 1 year of development, today we officially announce “Color Wizard”:

The ultimate upgrade.

We’ve spent nearly a year preparing to provide you with increased control and flexibility.
And, now, it’s here.  Color Wizard. Learn more >>

See what’s new.

  • Dark, Medium, Light, and Fair skin tone options!
  • New “Super Contrast” option
  • etc., etc.    Learn more >>

Talk to a Specialist.

Meet Rick and Kevin, two of our pro color consultants.  Learn more >>

Experience it for yourself.

See and experience what all the fuss is about.  Login here >>


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Dotman’s Travels!

Have you ever met Dotman?  He is the ShootDotEdit mascott!

Lately he has been feeling slightly blue – the entire team has been very busy, and we haven’t been paying much attention to him.  So, behind our backs, he packed up and took a road trip to visit one of our beloved clients, Liz Bradley!

They had a wonderful week together in Ottawa, Cananda.  Cooking, playing with the dogs, and of course, good ol’ fashion hang out time.  Also, they took it upon themselves to document their time together.  DotMan is such a camera hog!!  Sheesh!

Anyway, after taking a look at these, we decided it would not be right if we did not share them with all of you.  Here is a small sample of Dotman’s trip to the Great White North, Cananda.   Eh’!


P.S.  Want to see more?  Click HERE to check out the ShootDotEdit Facebook page too see the rest!

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It’s Photography, not Real Estate

Hi Everyone,

Beginning today, we are offering a 20% discount on ALL album design orders (minimum 30 pages)! When submitting your design order, use the discount code:   2011albumexposure

  • OFFER EXPIRES OCTOBER 9, 2011 at MIDNIGHT.

That being said, today we’re hosting a guest blog from our friends at AlbumExposure.  They’ve got some good insight about the important role presentation plays in your business.

It’s Photography, not Real Estate
By Gary Sikes

————————————-

In real estate, it’s all about those three famous words: location, location, location!

But in the photography world, I’d suggest it’s all about presentation, presentation, presentation!!

Seems that many professional photographers these days are ‘destination’ photographers and the industry is filled with talented individuals who are mobile, agile, and able to leverage their surroundings for great results. As a result, location just isn’t what it used to be for your business to thrive.

However, this creates a significant challenge for you to develop two different sets of processes and procedures. One for physical interaction with clients and another for destination clients who require more digital contact. This requires a tremendous amount of preparation and attention to detail if you want to maximize your abilities to capture new clients, create a winning experience, and foster a referral network.

In order to make this a little easier, let me suggest that you concentrate on presentation. And I’m not just talking about presentation of images, rather presentation at each marker in the road. Have you ever noticed the markers on the side of an old county road? Often a mile marker, but always a designation of a key point in a distance spanning two locations. The markers identify the progression to your destination and offer tangible signs for what can be expected next. In a similar way, the method by which you present your brand at markers along the way will give your clients and potential clients an indication of what is to come. You’re both building trust and creating expectations at the same time. So, don’t get overwhelmed by the idea of systems and processes up front, rather let those come naturally from the ways you decide to present yourself and focus more on defining those presentation ‘markers’, if you will. This will shape the positioning of your brand.

Consider each step from introduction (first look on your website, an email, or phone call) through to the final goal (happy customer with completed project). Make sure to define the key markers, as your clients will be looking at these clues to determine what their experience will be like. Similarly, the ways you successfully provide to the level that you present at each marker, will dictate the amount of happy clients you have and how easily they desire to sing your praises as fans. So, be mindful of each step in the process, define how you want to be perceived, then present yourself honestly and with integrity at the markers along the road.

Share some key ways you or your staff present to clients or prospects below and let’s keep the discussion rolling.

[written by Gary Sikes of AlbumExposure]

Feel free to check out the blog Album Exposure has posted about SDE today for ideas… (blog.albumexposure.com)
This week, Album Exposure is offering $30 off their yearly subscription this week: “AESDEWT103“!

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ShootDotEdit and Lightroom 3.0 :: Part Two – Prepping Your Job

UPDATE: ShootDotEdit no longer supports Lightroom 3. We recommend upgrading to Lightroom 5 to take advantage of all of the amazing features Adobe has added. CLICK HERE to learn more about Lightroom 5.

Ready to start prepping a ShootDotEdit Lightroom 3.0 Workflow Job? If so, this is the spot for you! To start, there are two options when submitting a job: submit with a cull (rough edit) or submit without a cull.

You’re in luck, we have videos that show both!

Prepping Your Job for SDE where SDE Will Cull Your Images

Here is the Step by Step instructions for the above video:

1. Unzip a new SDE Lightroom Catalog and place it into the folder holding the event images
2. Open the Lightroom Catalog
3. Click File > Import Photos
4. Locate the images in the computer, and ensure all of the images are selected
*If they are not all selected, click the “check all” button at the bottom of the screen
5. In the upper right, ensure “standard” is selected for previews
6. Click Import
7. On the left hand side under the “client start here” collection, drag and drop any images that must stay during the culling
8. If any Phase One or Phase Two Artistic Editing has been ordered, drag and drop those images into the respected folders
9. Close the SDE Lightroom Catalog and submit the following to ShootDotEdit
*Lightroom Catalog
*Standard Previews
*All Images

Prepping Your Job for SDE Where You Have Culled Your Images

Here is the Step by Step instructions for the above video:

1. Unzip a new SDE Lightroom Catalog and place it into the folder holding the event images
2. Open the Lightroom Catalog
3. Click File > Import Photos
4. Locate the images in the computer (from your keepers folder), and ensure all of the images are selected
*If they are not all selected, click the “check all” button at the bottom of the screen
5. In the upper right, ensure “standard” is selected for previews
6. Click Import
7. If any Phase One or Phase Two Artistic Editing has been ordered, drag and drop those images into the respected folders
8. Select all and drag and drop the entire job into the Color Order Collection
9. Close the SDE Lightroom Catalog and submit the following to ShootDotEdit
*Lightroom Catalog
*Standard Previews
*All Images

Alright, you’re almost ready to submit! Don’t be nervous, next week we will be discussing how to quickly and easily submit your events to ShootDotEdit through our Online Submission Form!

See you then!

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Hellooooo DotPreview!

Two months ago we launched our FREE Test Drive Service, and it’s been a HUGE hit! Well… except for the name. That caused a bit of confusion. Thanks to your feedback we have officially changed “Test Drive” to “DotPreview”!

WHAT IS IT?
Our DotPreview still has all of the wonderful features that our Test Drive had including:

* Pre-viewing 10 methodically selected images from across your event with your chosen Color Profile applied.
* Ability to change your Color Profile on your DotPreview as many times as you would like until you are completely satisfied.
* Need help or coaching on which Color Profile to choose? NO PROBLEMO! Our specially trained Color Specialists will help guide you to the right Color Profile.

HOW DO I GET IT?
Interested in ordering a DotPreview on your next event? Here’s how it works:

STEP 1: Choose DotPreview when placing your job order

STEP 2: We strategically choose 10 images from your job and color correct according to your chosen Color Profile then publish a private “Preview Gallery” for your approval (delivered in 1 business day or less).

STEP 3: Once you have decided on the best color profile for your job…., well, stop thinking about
post processing and get back to the stuff that makes you happy and makes you money.

We hope this helps! Onward and upward!

PS. Lightroom 3.0 Part II coming next week! Stay tuned >>

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ShootDotEdit and Lightroom 3.0 :: Part One – Client Setup

UPDATE: ShootDotEdit no longer supports Lightroom 3. We recommend upgrading to Lightroom 5 to take advantage of all of the amazing features Adobe has added. CLICK HERE to learn more about Lightroom 5.

Why should I submit my job in the Lightroom 3.0 Workflow?

Rick, a ShootDotEdit Color Consultant and Test Drive Guru, explains the benefits of a Lightroom Catalog saying, “You receive your final Job via email and, if you choose, you can still put your signature touch on your RAW images because Lightroom 3.0 (and similar RAW processing software) allows for non-destructive editing.  Also, metadata that does not affect color (i.e. cropping and keywording) is preserved in the Lightroom Catalog.  Lastly, the custom ShootDotEdit Lightroom Catalog has collections for “Must Keep” or “Artistic Edits” which keeps the job very organized, and allows you to give ShootDotEdit all sorts of additional information!”

So, how do you submit a job via our Lightroom Workflow?  We will be posting each step as a four week process on our blog, but if you are interested in “skipping ahead” you can check out our Lightroom 3.0 Workflow on our Help Desk by clicking HERE!

Week One: Client Setup.

Here are the Step by Step instructions for the above video:

1. Login to your account using your Client ID # and Password.
2. Click on the “Submit Job” tab in the upper left.
3. Download the Custom SDE Lightroom Catalog.
4. Navigate to the location that the SDE Lightroom Catalog downloaded to.
5. Copy and Paste the Zipped Lightroom Catalog into the folder where your images are located.
6. You can now un-zip a new SDE Lightroom Catalog for each new event that is submitted.

Next week we will be discussing prepping your job in Lightroom for submission to ShootDotEdit!

See you then!

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ShootDotEdit & Pictage integrate and transform workflow for good

IT IS OFFICIAL!  Today we are announcing our high powered integration alliance with Pictage:  nation’s leading provider of software and services to professional photographers.

The integration forged between ShootDotEdit and Pictage intends to set a new standard for professional wedding photography workflow. Garrett Delph, COO and Co-Founder explains, “We believe this integration will dramatically improve the way professional wedding photographers manage and run their businesses as it relates to post processing workflow. It was designed to create less stress, more free time, and more profit.  And, we are very excited about that!”

What is ShootDotEdit?

Post-processing for wedding pros and everything they shoot:  Weddings, Boudoir, Engagement Sessions, Portraits, and Events.  ShootDotEdit (SDE) provides custom color processing of RAW and JPG files and a host of other professional post-processing services. SDE makes your images look consistently great!

How do ShootDotEdit and Pictage 
work together?

Pictage alligned with SDE because they are the number one post-processing partner for professional wedding photographers. Our new high powered integration allows you to shoot your event, send your un-edited images to SDE for custom color editing, and receive beautiful images in 6 business days or less!

Do Pictage members get special benefits?
YES!

SUPER-FAST Turnaround Time (6 business days or less)
Pictage exclusive! Standard turnaround time is 8 business days.

FREE upload to Pictage (savings of 5¢ per image)


Where do I go from here???

Before you submit your next job to us, simply verify your Pictage membership in the DotTracker’s Billing Information tab.
 Everything else will fall in place.  Keep on shooting and loving what you do.  Start putting your precious focus, time and resources towards areas of your life and business that make sense.  We’re here for you. CLICK HERE to GET STARTED!

About ShootDotEdit
More information on ShootDotEdit and its post processing solutions designed especially for the wedding pro can be found at www.shootdotedit.com or by contacting the team via email on mylifeback@shootdotedit.com.

About Pictage
Founded in 2000, Pictage is the leading business management and marketing solution for professional photographers. Pictage empowers professional photographers to manage their workflow, promote their brand, connect with community, and sell their work.

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ShootDotEdit :: Fun Friday! (UPDATE)

Congratulations to Garrett and Kevin on winning the Eyes Closed Challenge!  Their image below was the hands-down favorite by the SDE Team as well as YOU!  🙂

They won the rights to the last bag of Goldfish Crackers, which is an extremely valuable prize around the office!

Watch out Garrett and Kevin, we are switching the teams up next time, and everyone is already thinking up new ways to make the next Photo Adventure more challenging.  🙂

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ShootDotEdit :: Fun Friday!

What happens when you take a few peeps from our Team, go outside for a little Friday ‘recess’, and throw a camera in the mix? An SDE Photo Adventure, with a twist!

The staff was divided into teams of two – one person controlled the camera but couldn’t look, and the other person was the ‘eyes’. They directed their teammate as to how and what to shoot. Each team had 5 minutes to shoot a total of three photos…and the laughter ensued! Our illustrious leader Garrett Delph and Customer Experience member Rachel Edwards documented the outing for our clients’ entertainment, with Rachel on the timer to keep the teams in check.

Garrett and Kevin had the challenge of being the first team to go.


Kim and Jake learned from watching the previous team; Jake took advantage of Kim’s height and was able to look through the viewfinder to compose a little better!

Our last team, Lisa and Travis, had a little extra time to think about what they wanted to shoot and got creative with their compositions!

Aside from being fun and giving everyone a break to do what they love most (photography and post production!), it also helped the team learn to work together better and work through communication and leadership issues.

Once back in the office, we narrowed it down to our favorite photo from each team, and then voted on our top favorite from the entire lot. Now, we are passing the torch on to you, our talented customers, so that you can use your artistic eyes to tell us which photo is YOUR favorite!

Peruse the photos below, and then head over to our Facebook page to vote on the images below!

IMAGE ONE:

IMAGE TWO:

IMAGE THREE:


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WE ALL DO IT DIFFERENT. Managing your workflow!

Let’s face it, as a Pro Wedding Photographer, it is a requirement to have a handle on “Data Workflow Management”.  To be clear, we are not talking about “Editing”!   Specifically, we are talking about how you prep, send, and receive, archive, and ultimately deliver your ShootDotEdit completed jobs (images).

Here is what we know, all Pro’s do it differently.  Each of you have different computers, different computer specs, and different purchased software.  To further, all of you have varied degrees of knowledge and understanding regarding organizational infrastructure as it relates to your computer software and hardware…., as they relate to your individual needs and want.

And so, we are going to start sharing with you the different ways ShootDotEdit customers manage their jobs with us.  Kicking things off, we would like to introduce to your Leeann Marie.  Leeann is a favorite of ours 🙂  She’s based out of Pittsburgh, PA, and runs a wedding and boudoir studio.  In her spare time, she also consults for ShootQ.  Leeann is a whiz at efficiency and maximizing your time.  This is why we’ve leaned on her for this video series.  You’ll see that she’s brilliant on camera 🙂

This is a 5 Part series broken up into 5 bite size chunks.  The 5 parts are:

1. Introduction to Job Submission
2. Import, Backup, Teaser
3. Culling
4. Create Lightroom 3.0 Catalog
5. Submit Job!

So, when you have a moment, take some time to dive in!  We think you’ll find this info uber valuable!

CLICK HERE to watch!

Cheers!

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How to Grow your Wedding Photography Business

The ShootDotEdit blog is a resource for aspiring wedding photographers as well as professional wedding photographers. Photographers can learn how to grow their wedding photography business and sustain a thriving business by outsourcing wedding photography editing to ShootDotEdit.