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Meet A Business Savvy Artist Every Photographer Should Know

Andy Warhol Quote for Professional Photographers

The archetype of the “starving artist” isn’t just old school. It’s dangerous.

In fact, creatives can be business success stories! Of course, there are plenty of artists who never make a dime. And there are artists who are worth more money after they’re dead. (Wouldn’t you rather enjoy your success in this lifetime?) But it doesn’t have to be that way.

In fact, there are some business-savvy artists who challenged the notion that artists are always broke. These artists all built businesses – even enterprises – around their work.

Let’s look closer at one of these business-minded creatives who challenged the status quo and inspired us to tackle business as intensely as art.

Meet Andy Warhol

“Being good in business is the most fascinating kind of art. Making money is art and working is art and good business is the best art.” – Andy Warhol

Warhol wasn’t just the “Prince of Pop,” creator of iconic soup paintings, and arguably one of the most important artists of the twentieth century. He was also an entrepreneur at heart.

In the early 1960s, Warhol opened “The Factory,” his New York City studio that operated like a well-oiled machine, consistently creating art. Operational efficiency was Warhol’s fascination. He used silkscreens so he could mass-produce images the way capitalist corporations mass-produce consumer goods. Velvet Underground co-founder John Cale said, “It wasn’t called the Factory for nothing. It was where the assembly line for the silkscreens happened. While one person was making a silkscreen, somebody else would be filming a screen test. Every day, something new.”

An exhibition at the Indianapolis Museum of Art called “Andy Warhol Enterprises” explored his interests in business, commerce and money. The exhibition’s co-curator Sarah Urist Green commented, “I love the fact that Warhol had the corporation Andy Warhol Enterprises – it has always stood out to me as a really fine example of Warhol as an entrepreneur.”

Warhol’s mass-production techniques – techniques still used today to produce t-shirts – made his work ubiquitous. By mass-producing images, such as Marilyn Monroe, Warhol boosted the celebrity’s fame as well as his own. And that’s how “Andy Warhol” became a global brand.

In Warhol’s world, fast really was best.

Ask any photographer if they’re a business owner and they might say, “No, I’m a photographer.” But the truth is: if you are a professional photographer, you’re also a business owner. Embrace business as strongly as you embrace creativity.

In the next post in this series, we’ll talk about a paradigm shift – going from lone artist to business owner.

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5 Ways Efficient Business Empowers Your Photography

Efficiency Tips for Professional Photographers
Image: The International Society of Professional Wedding Photographers

These days, running a wedding photography business that values speed and efficiency is the rule, not the exception. And, running a successful business is a central theme of successful photographers who are passionate about their artistry. Running an efficient, streamlined business doesn’t mean sacrificing your art or producing a poor product. In fact, it’s quite the opposite!

Creating an efficient business ensures that you’ll be financially stable and have time to create high-quality, artistic work. And it’s your art that inspired you to go into business in the first place, right?

Here are 5 ways that being efficient empowers your photography:

1. It allows you to stay focused on your passion and your strengths.

What is it about your photography that you love? How you answer will likely identify your passion. But as we all know, running a photography business requires much more than simply focusing on your passions. The truth is, roughly 15% of your time is used taking awesome pictures! That leaves 85% of your remaining time devoted and dedicated to making sure the business will allow you to focus on the 15% you LOVE doing 🙂

Setting up efficient business practices will create time for you to focus your passions, on personal projects, on serving and loving your clients. And, this will allow you to stay happy.

2. It gives you freedom to be creative.

Photographers all know what “busy season” feels like. There are shoots on the calendar seemingly every day,  a steady stream of emails to catch up on, phone calls to return, bookkeeping to deal with, social media, album design, new client meet-ups, current client management, vendor networking, blogging, editing all of those shoots, and the list goes on!

With so much to do in so little time, it’s easy to lose your creative spark. Yet that creativity is exactly what your clients love about you! To keep them happy and to give you the creative space to do your best work, it’s critical to set up efficient business systems. Efficiency actually allows you to have (gasp!) freedom to keep that creative head space.

3. Efficient business practices make you money.

Although it may sound counterintuitive, investing in services that streamline your business will save you money in the long term. For instance, outsourced services save you money because of the opportunity cost that goes along with the hours they free up. Instead of spending all that time editing (or doing your own taxes), you could take on more shoots, work on your marketing materials, or start doing more in-person sales meetings–all of which are activities that actually make money! Aside from opportunity cost, when you factor in the time that you spend editing, your hourly rate suddenly drops drastically–and you’re actually not making as much money as you could.

4. Faster delivery to your clients = happy clients.

As busy season is in full swing, you’ll start finding yourself getting farther and farther behind with weddings that need to be edited, uploaded for proofing, and blogged and shared. You know that dreaded email could come at any moment – that email from your client asking, “When can we see our photos?” It’s true, your clients (and their happiness with you) are directly impacted by lag time.

By setting up systems that help in the areas you need it most, you’re able to keep your clients happy and exceed their expectations with fast turnaround times. You can share their photographs when they’re still most excited, soon after the shoot. Keeping your clients happy means they’ll turn into enthusiastic referrers and evangelists that will keep you in business for the long haul.

5. Because beating burnout means taking time off.

Entrepreneurs and artists are alike in many ways. They’re creatives, they’re innovators, and they’re thinkers. That means burnout looms like a threatening chasm, unless there’s time to breathe, explore new ideas, and wander into quiet thought. That’s exactly why efficiency can cultivate creativity and empower your photography. It gives you control over the tedious tasks of being in business so you can beat burnout by letting your right brain maintain its freedom.

Steve Jobs’ biographer, Walter Isaacson, discussed the many qualities that set Jobs apart from other innovators, including his commitment to Zen Buddhism. Although each entrepreneur and artist practices different forms of “taking time off,” actually taking time to think and explore protects you from burnout.

The bottom line is that the best thing you can do for yourself as a creative is to take yourself seriously as a business owner. When your left-brain puts in the effort to create efficient, streamlined systems for your business, your right brain with see the return! You’ll once again enjoy your business for the reason you started it–your passion for photography.

Image: The International Society of Professional Wedding Photographers shared this smart graph on their blog. To read more, check out their post.

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Why come to the Unlimited Happiness Tour?

Boston and Hartford…. check! Next stop…. California! The first two stops of the tour are complete, and they were a huge success! Check out the video from the first two stops! Don’t forget to RSVP for California!

 


Video compliments of: Photographer RE

” What an amazing night of information & fun at the Boston Unlimited Happiness Tour! Thank you & all the other sponsors/speakers for putting together such a great program & sharing your experience & knowledge!”
Caroline, Brogen Photography

 

RSVP NOW

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ShootDotEdit’s Lightroom 5 Workflow. It’s here!

ShootDotEdit Lightroom 5 - Please Download ImagesShootDotEdit Lightroom 5 - Please Download ImagesShootDotEdit Lightroom 5 - Please Download ImagesLightroom 5 System Requirements:

Windows Intel® Pentium® 4 or AMD Athlon® 64 processor* DirectX 10–capable
or later graphics card Microsoft® Windows® 7 with Service Pack 1 or Windows 8
2GB of RAM (4GB recommended) 2GB of available hard-disk space

Mac OS Multicore Intel processor with 64-bit support Mac OS X v10.7 or
v10.8 2GB of RAM (4GB recommended) 2GB of available hard-disk space

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LensProToGo Announces New Blog!



Our Partners at LensProToGo have launched a new blog they’re calling LensProToGo Labs! A top to bottom redesign and rebranding of their old blog, LensProToGo Labs will offer industry news, new product alerts, tips and tutorials, product reviews, and even just stuff they love, all geared towards photographers and filmmakers alike just like them! We personally really love how user friendly and easily navigable the new blog site is! Check out the site here: http://lensprotogolabs.com and make sure to follow them on Twitter @lensprotogolabs for a chance to win a $50 gift card to LensProToGo every day this week!!



LensProToGo Labs Website Launch from LensProToGo on Vimeo.

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Preveal launches Version 3

Have you signed up for the Unlimited Happiness Tour yet? It’s FREE, and coming to 7 cities in August and September!  Sign up while there is still free space! One of the company’s that we support is Preveal, which is an awesome software sales tool for wedding and portrait photographers. Preveal has joined in on the Unlimited Happiness Tour, and we’re stoked be talking about their brand new version!

Preveal Version 3 released on July 8 and, to celebrate, they’re giving away over $5000 in free prizes from some of the best businesses and educators in the photography industry! They’re giving away daily prizes every day this week, with a Grand Prize awarded on Monday, July 15 that is going to change someone’s business! Enter today! *This giveaway is now over.

Preveal is an iPad-based sales tool for photographers, making it absolutely simple for photographers to sell wall art to their clients by showing them exactly what their images will look like on their own walls, at the right size. This latest release brings with it support for international users, the ability to create and save your own custom templates as well as share those templates freely through the all-new Preveal Community. Preveal is on sale until July 15. *This sale is now over. 

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Unlimited Editing is Here!

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July 4th is right around the corner, and we thought we’d share our own version of Independence with you!
What’s freedom look like to us?

UNLIMITED Editing!

We love you guys, and you love Unlimited Editing. 48 seats JUST opened up for our 48 hour Unlimited Plan Promotion. Secure your unlimited editing now, before they’re gone!

More Info on the Unlimited Plan!

PS – This sale will close at 10am PST Friday July 5 OR
when we sell 48 seats – whichever is first!

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Unlimited Happiness Tour

ShootDotEdit - Please Download Images

Unlimited Happiness.

This year, we’re traveling the country to tell photographers all about how to have Unlimited Happiness! Don’t miss this chance to hear secrets from the industry’s best! Oh, and did we mention it’s FREE?

Last year, our Price, Process, Profit tour was a nationwide success! We traveled to 23 cities with 15 speakers, presenting to thousands of photographers.

This year, we’re doing it again – all in the name of Unlimited Happiness.
We have a LIMITED number of Free Seats in each city –
grab a seat while you can!

Jeff Jochum
http://jeffjochum.com/

Jeff brings proven credentials as a high touch strategy leader with over 25 years of experience driving teams to clear goals through the execution of targeted community and marketing plans. He is an architect to customer-oriented marketing initiatives who has repeatedly positioned and leveraged companies to plateau-busting success. He currently teaches the photography community about Specialism, and has just released a book titled “Work Happily Ever-After.” Jeff will be presenting on “Specialism will set you free.”

Brian Friedman
b-freed.com/blog

A born and raised New Yorker, it’s no surprise that Brian Friedman love to make his city a guest at every wedding. In a short time, Brian has become the photographer of choice for couples from around the world who come to NYC to get married. And when Brian isn’t exploring the city with his couples, he enjoys traveling the country photographing music for a variety of clients, most notably iHeartRadio. His work with international celebrities from the music industry has garnered national attention. Brian will be presenting on “Shooting Stars: A guide to shooting your dreams in today’s marketplace”.


guest   Guest Speakers

     Each city will feature a guest speaker, such as Sarah           Lehberger, Jennifer Cheney, Sara France, and more!

HOST- Jared Bauman
http://www.shootdotedit.com

President and a Co-Founder of ShootDotEdit, Jared spoke on Pricing on last year’s tour and will be hosting the Unlimited Happiness Tour.

PS – What do you think about Unlimited Editing??? Next week, we’ll be opening up our popular Unlimited Plan to the world! Stay tuned….

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Announcing our Lightroom 5 Workflow

Announcing ShootDotEdit’s Lightroom 5 Workflow!!!!

Developed with Jared Platt, this LR5 Catalog will speed up your workflow exponentially! Here are some of the highlights of the Custom Workflow:

1. Up to 30X faster
By harnessing the power of your computer rather than your internet connection, the ShootDotEdit integrated Lightroom 5 Workflow requires far less data to be transmitted for editing. Less data means less time watching an uploader. This reduces upload time by up to 30x!

2. Custom Smart Collections
We’ve worked with top industry professionals to extend Lightroom 5’s existing smart collections to easily tally and organize your images.

3. Custom Drag and Drop Collections

Select your own DotPreview images
Select your Black and White images
Guarantee your favorites are kept during cull

Also, check out Jared Platt’s LR5 Video Announcement and review of Smart Previews!

This workflow will launch in the next 45 days.  Do you want to be the first to get it?
Click here to sign up!

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The ONLY place for Aperture users

Aperture users – we’ve got your back!

We’ve gotten a lot of calls this week about our Aperture workflow, and we thought it was a great time to review the highlights of our Aperture Workflow, developed for us by Sara France!

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Information on our Aperture Workflow

Aperture Workflow Announcement!
Aperture Workflow Updates

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Do you have any questions about how to incorporate our Aperture Workflow into yours? Get in touch with us – we’d be happy to schedule an appointment for you to talk with one of our Color Consultants!

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How to Grow your Wedding Photography Business

The ShootDotEdit blog is a resource for aspiring wedding photographers as well as professional wedding photographers. Photographers can learn how to grow their wedding photography business and sustain a thriving business by outsourcing wedding photography editing to ShootDotEdit.