As a wedding photography business owner, dialing in your pricing is one of the most important things you can do. If your pricing is confusing or complicated, you risk working for less than you are worth or even losing out on bookings altogether. How can you set up pricing for your photography business that is clear and concise for clients, and that fairly compensates you for your products and services? Should you focus on building wedding photography packages, or would it be better if you offered your services a la carte?
We interviewed Luxury Wedding Photographer and industry expert, Vanessa Joy, to help unveil which wedding photography pricing model is best for your business! Created in conjunction with Adorama, we believe this guide will help any pro wedding photographer increase their bookings and profits.
More and more, there are unique options available to help you create a wedding photography marketing plan geared toward your ideal clients. Each of these techniques allow you to attract ideal clients to your website and blog. Since there are so many, how do you know which one is best for you, and will help you bring in more photography leads? We reached out to wedding photographer Mark Condon of Shotkit to hear his suggestions on the best lead magnets for you to use for your wedding photography business. Read on to discover his top 4 ideas.
*These ideas and more can be found in Shotkit’s More Brides: Modern techniques to make more money as a Wedding Photographer.
Lead magnets are an online marketing tool to attract leads, i.e. to incentivize a website visitor to provide their email address. Whilst lead magnets can be a somewhat aggressive technique to quickly grow email lists, they can be used in a more delicate way to attract your next wedding photography client.
Let’s face it… the wedding day shoot is stressful – and that is for both you and your couple. With so many moving parts and people to coordinate with, there are plenty of opportunities for the day to fall behind. When the day falls behind, you often have to shoot important moments quickly and your stress levels increase (and so do your couple’s). How can you simplify and streamline the process before the shoot to help minimize time-crunches and create a stress-free wedding day for you and your couple? A wedding photography checklist will help you ensure everyone is on the same page and keep the day moving on time and on schedule. We connected with 5 wedding pros to bring you their personal recommendations for timelines to use for success!
As a photographer, one of your main goals is to attract ideal clients to your wedding photography website. Since there are many platforms you can use to attract new photography leads, we reached out to Scott Wyden Kivowitz from Imagely, a leading provider of WordPress products and services for professional photographers, to learn more about his suggestions for top photography website plugins that help you generate more leads for your business.
In the last article about the best 4 visual WordPress plugins for wedding photographers, I mentioned that the article was part one of a series. So here is part two, which is on lead generation plugins.
Lead generation is the act of obtaining a person’s information from website visits. There are many ways to do so, and there are many forms of leads. There are social leads, email leads, qualified leads and so on. Like before, I want to make sure you understand that almost all the plugins I’m recommending are free but have paid counterparts and services.
As a wedding photography business owner, understanding Search Engine Optimization is a crucial part of your success. When it is done correctly, the right audience will see your content and access your website and blog. If it is done incorrectly, you risk missing out on the clients who matter. Because the rules constantly change and are often complicated, how can you implement SEO techniques that go beyond the basics, without spending all your time on it? We have partnered with one of the top SEO pros in the industry, who has done the extensive research for you!
Wednesday, July 12th
10am – 11am PDT
More often than not, wedding days are hectic. Running behind, forgetting things, too much to get done in too short of a time period – all of these are too common on a wedding day. And, often this starts before the wedding ceremony ever begins. It starts early on the morning of the wedding, when the bride and her family and friends gather to start getting ready.
For a wedding photographer, the getting ready section of the day can produce some of the most intimate and artistic images from the entire day. However, there are a lot of challenges that can come with shooting the getting ready images. Today we want talk about 4 of the biggest challenges that happen during the bridal prep photos, and solutions to overcome them.
The room is a disaster.
You walk into the room the bride is getting ready in, and your heart sinks. You look around and see a mess everywhere. It could be the byproduct of a hotel room that is way too small for the number of people it has in it. It could be a byproduct of everyone running behind and not picking up after themselves. Either way, the room is a disaster, and you have to create lasting images with a challenging backdrop.
Running a business has so much to do with work-life balance and managing your time. It is, in fact, key to be good at it so that you can do more of what you became a photographer to do; shoot. With life constantly throwing new tasks at us, new social media sites to keep up with and, hopefully, more clients to respond to, it can be very overwhelming. Finding shortcuts are crucial to managing it all and below are 4 apps, that I personally use, that I’m sure you will find do just the thing.
Instagram for wedding photographers… on the one hand, there are so many ways the app can be valuable for your photography business (and so many success stories to prove it). On the other hand, it’s constantly changing and challenging to master. The algorithm updates, the addition of Stories – there are so many things to keep up on. Yet, using your Instagram business account to increase your reach is a proven strategy to help grow your business.
In our Online Training: Instagram Strategies for Wedding Photographers That Actually Work, Natalie Franke shared an exclusive walk-through of her Instagram account. She also shared her recent discoveries on how to make money on Instagram and grow your business. Here are the top 5 tips from Natalie’s Training to discover how to succeed.
1. Use Planoly for Scheduling
Like many parts of your wedding photography marketing strategy, using a scheduling program to help you with Instagram is crucial. Natalie uses Planoly to not only schedule her posts and set reminders but also to store images for future Instagram posts. The program works for both your phone and desktop and allows you to plan and schedule your content so you can market to the best of your ability.