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Your First 100 Days as a Wedding Photographer: How to Make it a Success

The first 100 days of your role as a wedding photography business owner are crucial. It’s the time you can make an impact in the industry, showcase your unique style, and share what you can provide to clients. Since there are numerous tasks you can work on during the first 100 days, we made it easier for you and put together a list of 12 things you can do to make it a success. Take a look below, where we share tips and provide additional resources to continue your education on all things running a photography business!

Develop a Plan

To run a successful and thriving photography business, it is essential to have a plan.  Being scalable and creating a plan allows you to implement proper systems that allow you to have more time taking pictures and less time working on other tasks.

Article to read: The Wedding Photographer’s Business Plan

landscape wedding photography

Image Compliments of Kim Payant Photography

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One Simple Way to Maximize Wedding Photography Posts on Your Facebook Business Page

Facebook has long been a popular medium for professional wedding photographers to post and share their images. The social media giant has changed dramatically over the years, and it’s no secret the amount of engagement that each post sees is significantly lower than it once was.

With engagement dropping, it is more important than ever for photographers using Facebook to post their wedding photography pictures to understand how to maximize engagement. In our previous post, we shared how to maximize engagement on your business page with your images (after they’re color corrected by a wedding photography editing service). In this post, we are looking at tips to increase Facebook engagement as it relates to what you write.

Keep it Short

The data is in… shorter posts create more engagement on Facebook. Posts that had 81-249 characters in the text received 60% more engagement than posts with 250+ characters. And, posts that contained less than 80 characters in the text received a huge 166% increase in engagement over posts with 250+ characters. To put that in perspective, that is almost three times the amount of engagement!

outdoor wedding photography

Image Compliments of Danny Dong Photography

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The Best Cameras for Shooting Weddings in 2017

Although you are the creative vision behind each and every photo you take, the gear you choose can determine how quickly and effectively you do your job. When it comes to cameras, it’s important to choose one that is not only reliable and fast, but one that works best for you.

With new cameras being released at record pace, it’s hard to keep up, let alone determine what is going to be the best choice for you. We reached out to photo and video rental company LensProToGo for their thoughts on which cameras are the best to photograph a wedding with this year. Their ability to test all of the cameras in their inventory has given them a leg up in determining what cameras do perform better over others. Take a look below to see which cameras they chose for 2017!

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Before breaking down our picks, remember the glass you put in front of the sensor is sometimes more important than the actual camera itself! If you choose the highest megapixel camera and put a plastic kit lens in front of the sensor, you may find yourself disappointed with the image quality.

Canon 5D Mark IV

After waiting for what seemed like 4 very long years, the new Canon 5D Mark IV is absolutely one to consider. The updates are a welcome improvement that move this camera to the top of our list.

Canon 5D Mark IV

Image Compliments of LensProToGo

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8 Business Quotes Every Wedding Photographer Needs

Every wedding photographer will have a different roadmap to success. And it’s no secret… in your photography business, success takes a lot of hard work! Here at ShootDotEdit, we specialize in wedding photography post processing, and also know how important it is to focus on what is most valuable to help your business grow.

In our Keys to Absolutely Succeeding Guide, we talk about how the difference between success and failure isn’t always that great. By looking at where other businesses have failed, you can learn where not to put your time and energy. And in contrast, looking at what successful business owners do to succeed can provide a roadmap for what is a profitable use of your time. Together, both perspectives bring a full picture of success.

Today, we have 8 quotes from top leaders to further the conversation about success and to provide you with motivation to continue on the unique path you are on with your wedding photography business.

“Success is not the key to happiness. Happiness is the key to success. If you love what you are doing, you will be successful.”
– Albert Schweitzer

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How Building Relationships Can Help You Book More Weddings

An important part of your role as a wedding photographer is to build lasting relationships with clients and vendors. Other relationships to work on are with your fellow photographers. When you make connections with other pros in the industry, you broaden your reach with ideal clients. In our Online Training: 7 Easy Marketing Ideas Which Are Right Under Your Nose, The Scobeys shared how you can build relationships with fellow photographers to help you book more weddings. Here are a few tips to help you get started.

Find Like-Minded Photographers

Every wedding photographer has a unique photography style that attracts a certain type of client. To build relationships and encourage more referrals for your business, find like-minded photographers who work with clients similar to your ideal client. These are your peers who can help you book more weddings and grow your business. The connections you make can be ones you keep for years to come and can benefit your photography business.

outdoor bridal party

Image Compliments of The Scobeys

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Pinterest for Wedding Photographers: Are You Properly Utilizing It?

As a wedding photographer, social media is one of the top ways to market your wedding photography business.Here at ShootDotEdit, we know there are various platforms that require your attention. In our Comprehensive Social Media Guide, we discuss the tools you need to succeed on social media for your business.

Some platforms, more than others, are often utilized in a greater capacity (like Facebook and Instagram). Other platforms, like Pinterest, are sometimes underutilized (even though there are great benefits in using it).

We love to share valuable information with you about these subjects (in addition to providing wedding photographer editing services), and we like to reach out to industry leaders to gain their insights. Today, ShootDotEdit Wedding Pro, Melissa Jill, is here to talk more about Pinterest and how it can benefit your business. Read through to decide whether you are properly utilizing it for your business and why you need to start.
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What are the top 3 social media channels that you utilize for your business? Take a second to think about it. Where are you putting your marketing time and efforts? It is hard to keep up with all of the social media channels out there. In fact, no single business can do them ALL well. So it is especially wise for those of us who are small business owners to hone in on 1-3 channels where the bulk of our ideal clients are hanging out. We can’t do them all well, but if we pick 1-3 wisely, and truly optimize them, we can see a lot of impact from our efforts.

wedding photography bridal party

Image Compliments of Melissa Jill Photography

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Top 5 Tips for Using Facebook and Instagram Ads for Your Wedding Photography Business

With billions of users on social media, Facebook and Instagram ads are a fast way to place your images in front of ideal clients. As a process that changes quite often, though, ads can be challenging to master. How can you quickly learn the ins-and-outs of advertising to expand your reach on each platform?

In our Online Training: How to Use Facebook and Instagram Ads for Your Wedding Photography Business, Jesse and Becky Morquecho of Idealust provided solutions to help you create effective ads that get you the results you need to book clients and grow your photography business. Here are the top 5 tips from their Online Training.

1. Advertise with Purpose

Before you get started with ads, take a step back and look at the bigger picture. The goal is to advertise with purpose through creating a plan and making your ads (and the money you put behind them) effective. To be profitable with ads, there should be two distinct parts to your marketing. The first part (the funnel) is what content you share and the second part (the ad) is making sure you have a marketing plan, and you are boosting what will help you reach your target audience. 

wedding photography outdoor

Image Compliments of Jesse and Becky Morquecho

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The Secrets to Maximizing Engagement on Facebook

Facebook is one of the best social media platforms for sharing photos, which makes it a great choice for professional wedding photographers. Facebook’s platform makes it a natural fit for using your images to market and grow your wedding photography business. However, over the years, engagement on Facebook for each individual post has dropped. It’s important to know and understand the secrets to maximizing engagement on Facebook.

Download ShootDotEdit’s Social Media Guide to learn how successful professional photographers are using Facebook, Instagram, and Pinterest!

Use Your Photos

It seems obvious, but it is one of the most important details to increasing your engagement on Facebook: use your images when you are posting.

93% of Facebook’s most engaging posts are photo-based posts. When the data was analyzed, it was revealed that posts with photos received 39% more interactions, 53% more likes, 84% more click-throughs, and 104% more comments!

outdoor wedding photography couple

Image Compliments of Roberto Valenzuela

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Behind-the-Scenes with Scott Robert Lim – Shooting with Mirrorless Cameras: Should You Do It?

As a wedding photographer, there are plenty of options for the gear you use. This is especially true when it comes to your camera. With all of the options available for cameras, it’s important to choose one that you are comfortable with, and one that helps you quickly shoot through the wedding day. Although the camera you choose is not a reflection of your skill level, choosing the best one for you can make you more efficient. Often times, it can be helpful to hear from industry leaders to see what type of gear they chose to give you options when it comes time to replace your current camera.

We recently sat down with international photographer and educator, Scott Robert Lim, to discuss the camera he uses. Below, he shares the reasons he shoots with mirrorless and the impact it has on his shoots and photography. Read through to decide whether mirrorless is the best choice for you and your wedding photography business.


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Why is mirrorless the future? You can…

Travel and Shoot with Ease

One of the first benefits I like about the mirrorless camera is that it is a lot lighter. Shooting weddings is a very physical activity. It’s like running a marathon. When you’re shooting multiple weddings every year, after a while, it wears on your body. A camera that is lighter helps you move around and take the shots you need, while providing less strain on your body.

wedding image outdoor photography

Image Compliments of Scott Robert Lim

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The Best Thing About Being a Wedding Photographer from the Pros

As a wedding photographer and business owner, there are various responsibilities on your plate. From the photography aspects to the business tasks, you have plenty of items that keep you busy. And sometimes, it can seem overwhelming to have those multiple roles to fulfill. When you feel this way, it can be helpful to think about what makes you happiest in your career choice. The answer to what the best thing about being a wedding photographer can be anything you love to do – whether it is shooting, meeting clients, or posting on social media, it’s what keeps you motivated in your business.

We reached out to a few industry pros to find out what the best part about being a photographer is for them. Take a look and see if you agree!

Making Someone’s Day

When your couple hires you to shoot their wedding day, they place trust in you that you will capture the special moments throughout the day. It’s one of the most memorable days of their lives and you can accurately tell their story and bring smiles to their faces every time they look at their images. UK wedding photographer, Donal Doherty, mentioned the best part of his role is the impact he leaves after he works with his clients.

“What I love about it is to have my work appreciated by someone. I remember when I did my first wedding, the bride cried tears of happiness when she saw her photos. She was delighted. To be able to do what I love, and what I am passionate about, and then for it to be appreciated, it’s just incredible.” – Donal Doherty

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How to Grow your Wedding Photography Business

The ShootDotEdit blog is a resource for aspiring wedding photographers as well as professional wedding photographers. Photographers can learn how to grow their wedding photography business and sustain a thriving business by outsourcing wedding photography editing to ShootDotEdit.