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The 5 Keys to Growing your Business through Blogging

Does this sound familiar? Wedding, engagement and portrait shoots, emails, meetings, timelines, albums… the list goes on and on. You have a never-ending to-do list to maintain your business. A wedding happens and you capture images you are ecstatic about, and have full intentions to share them on your blog to show your couple (and to help attract more clients). But, the next client inquiry comes in and your schedule is suddenly packed again. You think, “I’ll get to blogging about my last wedding when I do the next one.” And then, it happens again, and again, and again.

Blogging is a bottleneck for many wedding photographers, and is one of the most common tasks to get pushed aside. And even though it may never be the most important task of the day, it is vitally important to growing your wedding photography business. The challenge is figuring out how you can blog consistently, post in a timely manner, and keep up with the demands of the rest of your business. We have a great resource to help you with each of these items, so you can reap the benefits of blogging as a wedding photographer.

The 5 Keys to Growing your Business through Blogging

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The Tools to Maximize Instagram Galleries for Wedding Photographers

How many times have you wanted to post multiple images on Instagram, but didn’t want to clutter your account? With Instagram Galleries, now you can post more than one image at a time, and maintain the style of your account!

The newest update allows you to share up to 10 images (or videos) in one post for your followers to swipe through. This is great news for you and your photography business, since you share past wedding images and more, to attract ideal clients. There are many possibilities with this new addition to take advantage of, especially when it comes to posts that share about your photography and brand. We’ve put together a few tools to help you maximize Instagram Galleries for your wedding photography business.

Build a Strategy

This is not the first time Instagram has introduced a new feature to the app. For example, they introduced Instagram Stories, which was a significant update for users. With Instagram Stories, image posts received less interaction, which caused many to reevaluate their strategy to keep followers engaged.

Now, with Instagram Galleries, you have the opportunity to increase the interaction from your image posts. Take the time to adjust your strategy to include Galleries, so you maximize the newest feature with your followers. Keep in mind, although you can post up to 10 images and videos to your account, the posts you share should still reflect your brand.

black and white couple portrait

Image Compliments of Zach and Jody Gray

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4 Questions to Ask Yourself to Do More of What You Love

Becoming a full-time wedding photography business owner can be a daunting task. From a seemingly never-ending workload, to long days of shooting, the list goes on and on. But, the switch to invest in your business as your main priority can allow you to streamline your business and focus on the aspects of it you love to do. So, how do you know if you are ready to switch to full-time?

ShootDotEdit Wedding Pro, Vanessa Joy, is sharing her story that took her from doing what she did not love to do to what she loves. She is also providing you with 4 questions to ask yourself that can help you get to a place where you love what you do.

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From doing what I hate to doing what I love

Ok, so maybe I didn’t hate being an Elementary School Spanish teacher, but waking up extra early to answer e-mails before running to school and then coming home covered in chalk, just to walk right to my computer and start working the night shift, was not my ideal way of spending my first year of marriage. My poor husband would greet me at the door, super excited to see me (he was already a full-time wedding cinematographer), and I’d have to do my best to smile through the anxious thoughts over how long the hello would take because I knew the exponential rate that the editing pile was growing.

bridesmaids wedding image

Image Compliments of Vanessa Joy Photography

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Behind the Scenes with Rangefinder: How to Get Your Wedding Work Published

One of our favorite things to do here at ShootDotEdit (besides providing wedding photography editing services) is to share valuable information for you to implement into your wedding photography business. We also love to partner with leaders in the industry who can provide their insights to help you succeed.

In her first post with us, Editor-in-Chief of Rangefinder Magazine, Jacqueline Tobin, shared what qualities she and other judges look for in the 30 Rising Stars. Today, she’s sharing her top tips to getting your wedding work published. Publishing is an important part of reaching larger audience and sharing your style with potential clients. Read through her post to discover her expertise into the subject.

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About Me

  • Grew up shooting film and (practically) living in my basement darkroom.
  • Believe that photographs should be printed, held, touched and cherished.
  • Shameless Power of Print promoter (via Rangefinder and WPPI).

Here’s a revelation: Print is not dead! And, while wedding blogs have more than a solid footing in the industry (and are an amazing way to get your brand out there), I am suddenly getting more inquiries than ever before on tips for how photographers can get published in magazines as well. (Note: All of the following tips apply to blogs as well).

I.) Know the subject matter and figure out ahead of time what editors look for in an image for their specific book (or blog).

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How to Strengthen Your Photography Brand This Year

As a wedding photographer, your brand is what sets you apart from others in the industry. It allows you to share your unique photography style with ideal clients who are a perfect match for you.

Every few years, it becomes necessary for you to work on and elevate your brand to keep up with the changes in the photography industry. Since that can take time and can be difficult to know where to start, we put together a list of tips to help you strengthen your brand this year with help from some top wedding pros. These tips can help you share a strong and clear brand message, to assist you in booking the clients you desire.

Discover Your “Why”

One of the first ways to strengthen your brand is to discover your “why.” Think about why you wanted to become a photographer, and what qualities motivate you to capture special moments from your couples and their loved ones. When you identify your “why,” you can share your unique qualities with ideal clients who want to book you as their photographer.

black and white bridal image

Image Compliments of Joe Buissink

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3 Wedding Pros Share Marketing Tips You Need to Know

Much of your job as a photographer is spent reaching out to clients who will help you grow your business. One of the top ways to do that is to create and use a strategic marketing plan, which can provide you with more opportunities to share about your brand with ideal clients. The more effort you place into your marketing plan, the easier it becomes to attract clients and book more weddings.

In our Secrets to Getting Booked in 2017 Guide, we asked top industry leaders what techniques worked in their business last year to book more weddings. Below, 3 wedding pros share marketing tips you need to know to help you book the clients you desire this year.

1. Set Specific Goals

As with every plan you create, you must set specific goals for your marketing efforts. When you have the specific goals set, you can then create a detailed marketing plan that allows you to reach ideal clients. Those are the clients you should spend time marketing to, so you can reach your goal for the weddings you need to book.

ShootDotEdit Customer, Vanessa Joy Photography, recommends to be specific in the goals you set for the weddings you want to book. This means looking at your financial goals to decide how many weddings should be on your schedule. The more specific you are with your goals, the more detail you can include in your marketing plan to achieve those bookings.

wedding photography marketing tips

Image Compliments of Vanessa Joy Photography

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14 Tips to Building a Strong Social Media Plan This Year

Building a Strong Social Media Plan

More than ever, a strong social media presence is vital for the success of your wedding photography business. Do you have a plan in place for how you will maximize social media this year to reach ideal clients, increase awareness about your brand, and book more weddings? To get you started, here are 14 tips to help you build a strong social media plan this year.

1. Identify Where Your Audience Is

Although having a presence on each social platform is ideal, it can be helpful to know where the majority of your audience is. If, for example, you find that most of your clients come from Facebook, this is where you want to spend a bit more of your time and efforts.

Style & Story Creative Outdoor Wedding Image

Image Compliments of Style & Story Creative

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6 Engagement and Wedding Ring Shots to Spark Your Creativity

During the wedding day shoot, detail shots are of the most important images to capture. From getting ready, to the ceremony, to the reception, there are various details to include in the wedding story. Ring shots are among the details you must document for your couple. Depending on your location, props you bring, or the elements available to you, there are plenty of creative and unique ways to shoot the rings. Below, we share 6 engagement and wedding ring shots from a few wedding pros to spark your creativity.

1. Elmer Escobar Photography

In this photo by Elmer Escobar Photography, he positioned the ring with gold details around it. This is a stunning way to showcase the ring, and to provide his couple with variety in their images.

Elmer Escobar Ring Shot

Image Compliments of Elmer Escobar Photography

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3 Simple Steps to Find Success in 2017

One of the most important parts of your role as wedding photography business owner is to create strategic plans to help you succeed throughout the year. But, sometimes it can be difficult to know exactly where to start and what you need to focus on. Here at ShootDotEdit, we provide wedding photography editing services to help free up your workflow to focus on more important items in your business – such as your business plan! To help you find success in 2017, we reached out to Matt and Carissa Kennedy of The International Academy of Wedding Photographers to gain their insights to help you with your business plan this year.

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When I was a young adult, I worked in a financial firm with one of the top financial planners in our area. One of the things I valued most from that job was learning how to create a practical, solid business plan. Every year my boss would sit down with me to go through his business plan for the next year. We would look back at how that previous year went, then we would review our goals for the next year. At that time, it gave me an incredible amount of motivation to achieve the goals for the business, and it wasn’t even my business! Writing a business plan does not have to be an intimidating process! It is the chance to reflect and dream. Dream big! You may have shot 40 weddings last year or maybe you only photographed one or two. Either way, if you have the desire of making your photography an actual business, it is time to treat it like a REAL business.

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8 Wedding Photography Landscape Images to Motivate You

When you shoot outdoors with your clients, it can often be challenging to know exactly where to position them. Depending on the location, there may be distractions or lighting issues that make it difficult to quickly capture the images you need. On the other hand, some locations provide you with stunning landscapes that enhance your wedding photography. To provide you with some inspiration to take with you during your next outdoor shoot, here are 8 wedding photography landscape images to motivate you.

1. Kim Payant Photography

The clouds and snow capped mountains create a remarkable backdrop for this photo of the couple! Great shot by Kim Payant Photography!

Image Compliments of Kim Payant Photography

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Pro Photographer Lighting & Posing Guide

How to Grow your Wedding Photography Business

The ShootDotEdit blog is a resource for aspiring wedding photographers as well as professional wedding photographers. Photographers can learn how to grow their wedding photography business and sustain a thriving business by outsourcing wedding photography editing to ShootDotEdit.