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CreativeLive’s Holiday Sale 2014

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The holidays are a time of giving and sharing with friends, family, and fellow photographers. We’re excited to share that CreativeLive, an online education resource for professional photographers, is having their 2014 Holiday Sale! They believe that creativity is not only a great gift to give yourself, but a great gift to share with your family and friends, especially during the holidays.

CL Holiday Sale

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5 Ways to Create a Win with Client Referrals

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There are several ways to grow your business, and one of the best ways to do so is by creating amazing experiences for your clients. When your clients fall in love with you, your images, and the overall experience that you provide, they are more likely to share their positive experience and refer you to their friends and family. By creating a win for your clients, you are creating a win for your business, because your clients become an integral part of your marketing department and help attract more of your dream clients. Here are 5 ways to create a win with clients and generate more client referrals.

#1. Set Expectations

Walk your clients through every step of your process the moment they come into contact with you. By actively taking the time to educate your clients clearly from the start, you will build trust and eliminate any uncertainty they may have. Always stay in contact and communicate any changes or updates you have about a particular process. This way, their expectations will be managed throughout their entire journey with you. [···]

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Webinar: Instagram Essentials for Wedding Photographers with Jason Grubb

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Instagram is fast emerging as a premier social media tool. For professional wedding photographers, learning how to harness the power of Instagram to help share images, connect with clients and vendors, and grow their business is essential. Join Jason Grubb for our Instagram Essentials webinar, supported by WPPI. Jason will walk you through:

– how to build an Instagram following of loyal engagers for your business
– a step-by-step system, including what and when to share, hashtags, and geotagging
– an overview of all of the tools you need for software and tracking

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The 5 Most Important Elements of a Blog Post

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Before you can book clients, they first need to hear about you and your photography business. Blogging, if done correctly, can be a great marketing tool for you to share images and express the story behind each set of photos. With a properly designed blog, you can follow the same structure for each post and see the ongoing benefits from the SEO boost it will provide. Here are the 5 most important elements in a blog post.

1. Dynamic Content

Dynamic content is relevant and up-to-date content that contributes to a successful SEO plan. Since search engines are constantly ranking sites with fresh content higher than sites with static content, a blog is a great way to create new content regularly without needing to redo your site each time. Rather than scheduling one post a week with 900 words, Google favors multiple posts a week that are closer to 300 words each. Remember to blog consistently – set up a blogging schedule and stick to it! [···]

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3 Tips for More Effective Facebook Posting

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With over 1.35 billion active users on Facebook, it is one of the most popular social platforms you can use to advertise your wedding photography business. This social site can be the ultimate marketing tool to grow your business, so how can you effectively post on Facebook to increase traffic to your business? Here are three tips that will help you succeed in creating effective Facebook posts.

1. Post when people are online

While you may be the most creative at 2am and produce great blog posts at that hour, resist the temptation to post them to Facebook right away. Though it may seem like a great idea to get it live on Facebook as soon as possible, consider who is actually online at that time. Are the clients that you cater to sleeping or awake and active? Are your Facebook followers working during this time or are they free somewhere that they can browse the Internet? If you want more people to see your post, make sure to post when people are at their computers and actively on Facebook. [···]

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Top 5 Tips to Create Automated Systems for your Business

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Creating systems that run almost on their own will help your wedding photography business to be as efficient as possible, ensuring that you never miss any crucial business tasks again. We invited Pittsburgh wedding photographer Leeann Marie, who also holds an Industrial Engineering degree, to share her secrets to help create automated systems for your workflow.

She listed 15 tips in this popular webinar we hosted in June, and we pulled 5 tips out that will help you to get more organized right away. Even if you only implement one tip a month, you will see an immediate difference in your business!

1. Make Invoicing Easy (So You Get Paid!)

Make invoicing as mindless as possible. It then becomes a task you don’t have to think about very often—and you still get paid! ShootQ is a great tool to use because it has invoicing built in along with all of your client information. Accounting software like Quickbooks can be another good resource for keeping track of invoicing and expenses, showing a full financial picture of your business. The final step is setting up your business with a credit card processing system. Clients are more likely to pay quickly if the process is as easy as possible for them.

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5 Quick Tips to Empower your Second Shooter

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Part of running a successful business is learning how to build a solid team. During the busy season, it’s vital to your success. Though you would love to be able to do it all on your own, having trusted partners will help your business continue to grow. One of the most trusted partners is your second shooter. Having a second shooter is a mutually beneficial relationship. While they learn from you, the pace and stress of your day is also lessened. But like any business partnership, you need to make sure that you set up your second shooter for success.

All relationships are built around trust, and the relationship you build with your second is no different. Whether this is the first time you have worked together or you have been paired for years, you need to arm them with the tools and knowledge to be a part of your company. Set clear expectations. It will help them succeed as your partner. Here are five things you can start doing now to empower your second shooter to succeed.

1. Give them an Agenda for the Day

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Quick SEO Tip: How to Determine Your Keywords

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Optimizing your website to be found by search engines like Google is no easy task. We’ve made it easier by providing professional wedding photographers with a Free Guide: How to Rank #1 on Google. But let’s be honest – there is so much information in the guide, it takes a long time to implement!

In this quick SEO tip: Jason Grubb shares a quick trick that you can implement in less than 5 minutes to help your website’s ranking on Google!

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