In order to rise above the noise in today’s highly competitive photography industry and be noticed, you must provide valuable, well-timed information that is highly personalized. Hear from the industry’s best as they share strategies to using your content to market your business in our Guide to Marketing for Wedding Photographers.
You just booked your dream couple, and you are ecstatic to photograph their wedding. In your business, one of your goals is to identify your target market and only shoot weddings that fall in that category. So once you book your ideal client, how do you get them to refer you to like-minded friends and family? You need to create memorable, unique experiences that move them up the client referral ladder! We have discussed how to create Advocates, the first tier of a client referral. The Evangelist is the second tier of client referrals can help share your message.
The main difference between an Advocate and an Evangelist is that the Evangelist will mention you without first being prompted. An Evangelist remembers the personal experience they had with you and your business, and will share that information with others. In order to move the client from the Advocate to the Evangelist level, you need to create great experiences for them. These experiences are unique to each client and something they will remember that you did personally for them. This creates a more powerful and passionate reason for referring you. Here are 3 ways to create Evangelists out of your clients!
#1. Coordinate a viewing party
Once the wedding is over and you complete the photography post production, a great way to create a connection is to invite your clients, as well as their friends and family, to a viewing party highlighting the photos taken from the special day! This is a personal gesture and is something that you are not required to do, which will be meaningful to your clients. Your clients will love all of the thought that went into planning this exclusive event and will be thrilled to see all of the vendors again that worked to make their day perfect. This will be a specific memory that couples remember about you that sets you apart from other photographers. [···]
In 2014, adding Lightroom Presets was the #1 Requested Feature from our ShootDotEdit Customers. So, we made it our mission to partner with the very best in preset developers for wedding photographers. Totally Rad! was up for the challenge, and developed a set of custom ShootDotEdit Presets!
With over 20 presets, from rad black and white options to stylized sharpening to your favorite film emulsions, you can use these to enhance your Signature Style in union with ShootDotEdit’s custom color corrections. The best part? They are included for free as a ShootDotEdit Customer! Take a look at how wedding photographer Leeann Marie uses these presets on her images in this short video:
CreativeLive is our favorite resource for awesome online education for professional photographers. We’re excited to share that ShootDotEdit‘s President, Jared Bauman, will be teaching Content Marketing for Photographers!
Traditional marketing is dead. Technology and social media have completely changed the way we attract clients – but the never-ending parade of changes can be overwhelming to busy photographers who are working hard to keep their businesses profitable. In Content Marketing for Photographers, Jared will share realistic, effective strategies and tactics you can use to revolutionize your marketing. You’ll learn how to: [···]
Through the hustle and bustle of a wedding day, it can sometimes be hard for couples to truly enjoy all of the details surrounding them and moments that occur. So how can you help preserve the memories of the wedding day for them? Create an album! Not only is this a piece that your couples will cherish, but it is an easy way for friends and family to reminisce about the details of that special day as well! Incorporating albums into your packages assists you in maximizing your profit. If you want to satisfy your current clients and book ideal future clients, album design is an important aspect to include.
In our Profitable Album Design and Sales Webinar, wedding photographer Melissa Jill shared effective ways for photographers to utilize wedding albums to increase sales within their photography businesses. Here are the top 5 tips to help you boost your album sales.
1. Show your passion for creating albums
Since digital images are usually high in demand, it is your job to educate your clients on the importance of also having an album. A wedding day is a sentimental part of your clients’ lives, so explain why an album will create memories that will last a lifetime. While having the digital files are great, share with couples how wonderful it is to have a physical item that truly captures the highlights and most memorable moments of the day. [···]
As a wedding photographer, the time you have to work on your business is valuable. Though post production is a part of your photography workflow, it is not necessary for you to spend hours on your images. Integrating Lightroom into your workflow is essential to limiting the amount of time you dedicate to post production. There are many photography workflow Lightroom tricks that we have shared with you, from basic tips to advanced tips. Today, we want to focus on Lightroom shortcuts.
In our Online Training: Lightroom Shortcuts and Speed Tips with Jared Platt, he revealed shortcuts that every Lightroom user needs to adopt in order to spend a minimal amount of time working on images. Here are the top Lightroom shortcuts that will speed up your wedding photography Lightroom workflow.
1. Utilize keystrokes
When you shoot a wedding, you have hundreds of images to work on. After outsourcing photo editing to a company such as ShootDotEdit for color correction, it is time to add your Signature Style to each of your images! It can become time-consuming to use the mouse to click through each of the buttons necessary to navigate through Lightroom’s variety of modules. By minimizing mouse clicks and utilizing Lightroom keyboard shortcuts, you will have quicker access to manage your photos as well as navigate through and work in the various modules.
As the wedding day approaches, you prepare by charging your gear, formatting memory cards, and scouting the wedding location. Another essential thing to work on before the day is posing for the wedding portraits. In the past, we’ve talked about posing the bridesmaids, groomsmen, and family formals. Today, we are focusing on how to master wedding couple poses for the bride and groom pictures to ensure you nail the shot every time.
Networking with vendors and clients is one of the best ways for you to grow your business. Done correctly, and it can exponentially increase the numbers of clients you book for your photography business each year! We’ve given you tips to connect with vendors, as well as ways to win with client referrals. Whether it is busy season or the offseason, it is important for you to know how to create strong networking relationships. We connected with a few industry leader photographers and gained some insights on their top secrets to better networking that helps them grow their businesses!
With the ease of doing everything online today, it is easy to revert to social media to do all of your networking. While social media is great for brand awareness and reaching out to vendors and clients that are not in your area, take a step away from the computer and venture out into your community to network! Take advantage of meet-ups with local photographers and vendors in your area to meet with new people and create a personal connection. Vendors will remember you more through a connection in person rather than a virtual “hello” shared over Facebook.
Pittsburgh wedding photographer, Leeann Marie, finds that many vendors are more willing (and excited!) to work with her when they have the opportunity to meet in person:
“Get out of the house! Go and meet new people in person. You must step outside any fear you may have, and meet with people face-to-face. And often!”
As a photographer, there are many details for you to focus on in your business to help you attract ideal clients. Well-designed wedding photographer websites are key to attracting and booking ideal clients. When your website is done right, you are welcoming potential clients who will want to hire you for their big day.
Here at ShootDotEdit, not only do we take care of your post wedding photography needs, we also enjoy educating you on the best practices to grow your business. There are many aspects of your photography business that you must master to create a constant flow of bookings. Relying on clients referrals is an effective way to bring in new revenue, but that is not the only referral avenue you have to work with. While your past clients are great for referrals, the vendors that you work with at each event can be great, if not better sometimes! Learning how to work with vendors to create a vibrant referral network is key to growing your business.
In our Turning Vendors into Referral Engines Webinar, photographer and business owner J Sandifer shared tips on how to use vendor referrals to increase your bookings this year. Here the top 5 tips that you can apply to your business today to get started.
1. Be the center of your local network
In the social media age, Facebook, Twitter, Linkedin, and Pinterest have created a new and unique way for you to interact with friends and business associates. While using social media can be helpful to your business, there is still a lot of value in face-to-face meetings. When you build a connection with your vendors on a personal level, you are creating a lasting relationship. These relationships will increase the referrals you get for your business. As you form relationships with vendors, remember to stay top of mind with them – every few months, reconnect with them over coffee or lunch to see what you can do to help one another out! [···]