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8 Tips for Shooting Beach Wedding Photography

8 tips for shooting beach wedding photography

There is a romantic quality to the ocean. It’s vast, beautiful, and awe-inspiring. It’s no surprise that many couples are drawn to it and choose the beach for their engagement sessions and weddings. Shooting on the sand and in front of the ocean offers a lot of potential for striking and stunning images. However, shooting beach wedding photography can also be a challenge.

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If My Ideal Clients are Rich, Do I Need to Act Rich?

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How have you been enjoying our 4-part blog series with The Youngrens? So far, there have been so many useful tips that you can use when searching for your ideal client. If you have missed any of the other parts of this series, access them here:

1. 5 Steps to Discovering Your Ideal Client

2. ROH: The Secret to Truly Effective Marketing

3. The Two Most Common Mistakes About the Ideal Client

Today, we are covering the final topic in the series – If My Ideal Clients are Rich, Do I Need to Act Rich? The Youngrens will cover how you can relate to all of your ideal clients, regardless of your status. Enjoy! 🙂

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Seth Godin wrote a book in 2011 called We Are All Weird about the end of mass marketing and the beginning of a niche economy.

In this book, he redefines two words in a really interesting way – ‘weird’ and ‘rich.’

Seth uses the word ‘weird’ as a way to describes our habits. He says that we all make specific choices about how we spend our time and our money, and we are getting even more specific about these choices in recent years. Consumers, particularly millennials, are wanting more and more niche products that have unique stories and creative uses. We want craft coffees, craft beers, craft cupcakes, and craft food. We want meaningful products that make our world better or that serve meaningful purposes.

Seth describes these individual decisions as our particular ‘weirds.’ For example, if you choose organic lettuce at the grocery store instead of regular lettuce, Seth would say that you are making a ‘weird’ decision.

The New Definition of ‘Rich’

As we all know, the second word Seth Godin redefines – ‘rich’ – has many connotations associated with it, but Seth redefines it in a very useful way when it comes to our four-part series here about Discovering Your Ideal Client.

Seth defines ‘rich’ as the freedom and ability to make choices about the way in which one lives. If you have food, shelter, and safety, and you are able to decide what kind of shelter in which you would like to live or what kind of food you would like to eat, then you are rich, according to Seth, even if those choices are relatively limited. [···]

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4 Easy Ways to Share Images with Vendors

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As a wedding photographer, creating valuable relationships with your local vendors is a way to ensure that you have a trusted group of professionals that will help you grow your business. Vendors are a large part of the wedding day – from the florist to the baker to the coordinator, each vendor plays such an important role, and these are all people you can develop long-term relationships with.

Sharing images with vendors immediately after the wedding day is also an important part of creating a seamless working relationship. Not only can your vendors share your images with potential clients, they will continue to be an active referral source. The better your relationship with your vendors, the easier it will be for you to work together to help one another gain more clients. To help you get started creating meaningful connections, we’ve put together 4 ways for you to effectively share images with vendors.

1. Share Your Digital Files

As a photographer, your professional images are very valuable to vendors. On the wedding day, vendors may be able to take images of their work on their smartphones, but having access to your stunning images is crucial! After the wedding, make it part of your post-shoot workflow to send images to each vendor that you worked with. Just like there are several photo editing companies to use for color correction, there are several options when it comes to hosting and sharing your photos with vendors online. [···]

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Top 5 Tips for Blogging to Grow your Business

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Blogging is essential to the success of your wedding photography business. It’s a great way to showcase your photographic talents, while also being personable with your audience and clients. With a blog, you are able to generate interest in you and your brand, which can then lead to building an even larger client-base.

In our webinar, Growing Your Business through Blogging, Virginia-based wedding photographer Katelyn James discussed the importance of managing your blog and how it can help take your business from great to amazing. Here are the top 5 tips to growing your wedding photography business through your blog.

1. Know that Timing is Everything

After the wedding, how fast you begin posting images through social media becomes extremely important. You want to stay relevant in the minds of your clients, so rather than waiting 2-3 weeks to create the blog post and share images from the wedding, get right to it! [···]

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New Marketing Techniques for the 2015 Photographer

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The business of wedding photography is not getting any easier. With how quickly technology is evolving and the affordability of top-notch cameras, it is simple for anyone to pick up a camera and become a “photographer.” In conjunction with social media, new photographers are able to post to Facebook and Instagram and gain new followers with the click of a button.  With the ease of becoming a wedding photographer, what can you do to set your business apart and make it stand out?

As a wedding photographer, you want to attract your ideal couple, and Content Marketing is the key to your success. With Content Marketing, you can use your library of images to create a unique and optimized marketing plan for your business. Learning effective ways to use Content Marketing in your business will allow you to grow your business and connect with more of your ideal clients. It is vital to the success of your business and because of this, we’ve put together 3 new marketing techniques for the 2015 photographer.

1. Generate Content that builds trust and value

For you to have an effective Content Marketing plan, it is imperative that you create content that is specifically tailored for your target audience that helps you build trust. Once trust is established, you can work on converting that trust into loyalty and life-long clients. Content Marketing allows you to build content that is relevant, useful, and helpful to your potential clients. When you offer them valuable content, you begin to build the relationship that leads to trust. [···]

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How to Find Your Ideal Client on Facebook

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When you first started to build your unique brand message for your business, you may have had specific clients in mind that you would love to work with. In order for you to find and book those clients, you have to market your business in a way that captures their attention. Sharing your content on social media allows you to find clients that you may not have reached before. As a wedding photographer, you have thousands of images at your disposal, meaning that you already have content to share.

In another blog post, we discussed how to use Facebook boosts to curate custom audiences and attract your ideal client. One of the most important parts of boosting is selecting the specific qualifications of your ideal client. In Facebook, you can use advanced targeting to reach a particular audience. When you narrow down the specifications you are looking for, it will be easier to share relevant information with your ideal clients. Here are some tips on how you can use advanced targeting as a marketing tool on Facebook to attract more bookings.

Target Engaged Couples

One of the first qualifications to target by is someone who is engaged. Facebook assists you in reaching these clients by providing the option for you to choose to share your content solely with this group of people. As engaged couples prepare for their wedding, they will be searching for their wedding photographer, so this is a great time to attract them to your website through your content. Create content that would interest engaged couples, such as “The Top 10 Tips for Planning a Wedding.” As you target your specific market, they will be more inclined to click on this because it is content that pertains to them. [···]

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The Most Important Secret to Owning a Business

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Do you remember when you first decided that your passion for photography was more than just a hobby and you wanted to turn it into something more than just a fun activity that you did in your spare time? You had a moment of clarity when you found your calling, and that THIS is what you wanted to do with your life. And somewhere in that moment, you decided you were going into business for yourself.

When people start a business that revolves around what they love to do, there’s a sense of fire and passion that one brings into their business. Starting a business is no easy task. What is even more challenging is keeping it in business year after year while still continuously growing and making a profit. All of a sudden, the one task of taking photos as a hobby turned into several tasks to keep your business running: marketing, blogging, buying insurance… the list goes on! So how do you keep that initial excitement and passion that was originally brought into the business as the reality of owning a business sets in? Start by working ON your business rather than IN your business so that you can increase your overall growth and profit. This is the most important secret to running and owning a successful wedding photography business, and we’re covering how to achieve this goal.

Know your Role in your Business

Think critically about the following two phrases. Ask yourself which one is true about you:

“I am a self-employed photographer,” OR “I am the CEO of a photography company.” [···]

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ROH: The Secret to Truly Effective Marketing

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We’re continuing our 4-part series with Jeff and Erin Youngren. In their second post, they dive into how you can effectively market your business and brand to attract your ideal client! If you missed out on the the first blog of this series, access that here. Happy reading!

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Businesses and corporations make decisions based on ROI – Return on Investment. They ask themselves questions like, ‘How much return will I receive if I invest some money in more equipment? If I build a new factory? If I hire a new employee?’

Consumers, on the other hand, make decisions based on what I like to call ROH or ‘Return on Happiness.’ If you are a wedding photographer, then your clients are consumers – not businesses or corporations – so they don’t make decisions the same way that corporations do.

As a consumer, I don’t walk into an Anthropologie store to buy a dress because I will receive a bigger financial return on my investment than if I bought a dress elsewhere. No, I buy the relatively expensive dress from Anthropologie because I believe that it will make me happier than other dresses. Are they quality? Yes. Do they look fantastic? Yep. Are there other less expensive dresses in the world that will look just as nice? Of course.

When I shop at Anthropologie, I have a picture in my head of what will make me happy, and through their branding, marketing, and email campaigns, Anthropologie has inserted themselves into my ‘picture of happiness’ and helped me feel that their clothes are the solution.

Anthropologie is an example of an effective marketing machine (as least as it applies to me), and I believe this to be true: Truly effective marketing is when your clients’ picture of happiness and your services intersect.

Related: 5 Ways to Create a Win with Client Referrals

Fulfill your Ideal Client’s Picture of Happiness

Guess what? As a wedding photographer, your ideal clients are consumers, and consumers have pictures of happiness in their heads that they are trying to fulfill with ideal vendors. Your goal, then, is to actively insert your services into your clients’ pictures of happiness. But you don’t want to intersect with just any picture of happiness out there. The ultimate WIN for your marketing strategy is for your business to fulfill the picture of happiness for your ideal client. [···]

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The Wedding Photographer’s Business Plan

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Whether you are just starting your photography business, or you are a seasoned professional wedding photographer, planning for your success is key. With a wedding photography business plan, you ensure that you are ready to handle the challenges that come as your grow your photography business. Starting a photography business is fun and exciting, but as you book more weddings and fill your calendar, what once was your dream job can turn stressful and unmanageable. Having a photography business plan will ensure you can handle your growth and scale.

Download our free guide to discover how to grow and market your wedding photography business!

When you first thought about how to get into photography, and then how to start a photography business, you may have considered hiring an assistant. Once you attempt hiring one, you may realize it is time-consuming to try and teach someone all of the knowledge you have about your business, and your stress is still at a high. So how do you find a way to make your business scalable where you can work ON your business rather than IN it?

“If you want to do a few small things right, do them yourself. If you want to do great things and make a big impact, learn how to delegate.” – John. C Maxwell

In order to run a successful and thriving wedding photography business, it is essential to have a plan. Without one, you may find yourself working on your own in your business until you’re tired and overwhelmed. Being scalable and creating a plan allows you to implement proper systems that give you more time to take pictures and require less time working on other tasks. This results in you saving time, energy, and greatly reducing stress. Here are some tips on how to become scalable for your business and create an effective plan.

beach engagement session

Image by TNK Photo

Determine the Tasks Only You Can Do

Just like you have a wedding photography checklist to ensure you know all your responsibilities for the wedding day, create a list of all your tasks. Make sure to take some time with this and write out everything that you do. This list should be as detailed as possible to be effective. Planning for growth involves creating the systems ahead of time to sustain the growth. Document every step that is involved in each process so you have a thorough list of everything that goes into your daily, weekly, and monthly routine. This includes small tasks you work on and the large projects that take more of your time.

By being as detailed as possible, it gives you the opportunity to determine what steps are actually necessary to complete certain tasks, and which steps can be eliminated. Try to make each task as streamlined as possible – remember, wedding photographers who spend less time working on tasks can dedicate that time to shooting!

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