When you first started to build your unique brand message for your business, you may have had specific clients in mind that you would love to work with. In order for you to find and book those clients, you have to market your business in a way that captures their attention. Sharing your content on social media allows you to find clients that you may not have reached before. As a wedding photographer, you have thousands of images at your disposal, meaning that you already have content to share.
In another blog post, we discussed how to use Facebook boosts to curate custom audiences and attract your ideal client. One of the most important parts of boosting is selecting the specific qualifications of your ideal client. In Facebook, you can use advanced targeting to reach a particular audience. When you narrow down the specifications you are looking for, it will be easier to share relevant information with your ideal clients. Here are some tips on how you can use advanced targeting as a marketing tool on Facebook to attract more bookings.
Target Engaged Couples
One of the first qualifications to target by is someone who is engaged. Facebook assists you in reaching these clients by providing the option for you to choose to share your content solely with this group of people. As engaged couples prepare for their wedding, they will be searching for their wedding photographer, so this is a great time to attract them to your website through your content. Create content that would interest engaged couples, such as “The Top 10 Tips for Planning a Wedding.” As you target your specific market, they will be more inclined to click on this because it is content that pertains to them. [···]