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How to Find Your Ideal Client on Facebook

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When you first started to build your unique brand message for your business, you may have had specific clients in mind that you would love to work with. In order for you to find and book those clients, you have to market your business in a way that captures their attention. Sharing your content on social media allows you to find clients that you may not have reached before. As a wedding photographer, you have thousands of images at your disposal, meaning that you already have content to share.

In another blog post, we discussed how to use Facebook boosts to curate custom audiences and attract your ideal client. One of the most important parts of boosting is selecting the specific qualifications of your ideal client. In Facebook, you can use advanced targeting to reach a particular audience. When you narrow down the specifications you are looking for, it will be easier to share relevant information with your ideal clients. Here are some tips on how you can use advanced targeting as a marketing tool on Facebook to attract more bookings.

Target Engaged Couples

One of the first qualifications to target by is someone who is engaged. Facebook assists you in reaching these clients by providing the option for you to choose to share your content solely with this group of people. As engaged couples prepare for their wedding, they will be searching for their wedding photographer, so this is a great time to attract them to your website through your content. Create content that would interest engaged couples, such as “The Top 10 Tips for Planning a Wedding.” As you target your specific market, they will be more inclined to click on this because it is content that pertains to them. [···]

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The Most Important Secret to Owning a Business

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Do you remember when you first decided that your passion for photography was more than just a hobby and you wanted to turn it into something more than just a fun activity that you did in your spare time? You had a moment of clarity when you found your calling, and that THIS is what you wanted to do with your life. And somewhere in that moment, you decided you were going into business for yourself.

When people start a business that revolves around what they love to do, there’s a sense of fire and passion that one brings into their business. Starting a business is no easy task. What is even more challenging is keeping it in business year after year while still continuously growing and making a profit. All of a sudden, the one task of taking photos as a hobby turned into several tasks to keep your business running: marketing, blogging, buying insurance… the list goes on! So how do you keep that initial excitement and passion that was originally brought into the business as the reality of owning a business sets in? Start by working ON your business rather than IN your business so that you can increase your overall growth and profit. This is the most important secret to running and owning a successful wedding photography business, and we’re covering how to achieve this goal.

Know your Role in your Business

Think critically about the following two phrases. Ask yourself which one is true about you:

“I am a self-employed photographer,” OR “I am the CEO of a photography company.” [···]

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ROH: The Secret to Truly Effective Marketing

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We’re continuing our 4-part series with Jeff and Erin Youngren. In their second post, they dive into how you can effectively market your business and brand to attract your ideal client! If you missed out on the the first blog of this series, access that here. Happy reading!

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Businesses and corporations make decisions based on ROI – Return on Investment. They ask themselves questions like, ‘How much return will I receive if I invest some money in more equipment? If I build a new factory? If I hire a new employee?’

Consumers, on the other hand, make decisions based on what I like to call ROH or ‘Return on Happiness.’ If you are a wedding photographer, then your clients are consumers – not businesses or corporations – so they don’t make decisions the same way that corporations do.

As a consumer, I don’t walk into an Anthropologie store to buy a dress because I will receive a bigger financial return on my investment than if I bought a dress elsewhere. No, I buy the relatively expensive dress from Anthropologie because I believe that it will make me happier than other dresses. Are they quality? Yes. Do they look fantastic? Yep. Are there other less expensive dresses in the world that will look just as nice? Of course.

When I shop at Anthropologie, I have a picture in my head of what will make me happy, and through their branding, marketing, and email campaigns, Anthropologie has inserted themselves into my ‘picture of happiness’ and helped me feel that their clothes are the solution.

Anthropologie is an example of an effective marketing machine (as least as it applies to me), and I believe this to be true: Truly effective marketing is when your clients’ picture of happiness and your services intersect.

Related: 5 Ways to Create a Win with Client Referrals

Fulfill your Ideal Client’s Picture of Happiness

Guess what? As a wedding photographer, your ideal clients are consumers, and consumers have pictures of happiness in their heads that they are trying to fulfill with ideal vendors. Your goal, then, is to actively insert your services into your clients’ pictures of happiness. But you don’t want to intersect with just any picture of happiness out there. The ultimate WIN for your marketing strategy is for your business to fulfill the picture of happiness for your ideal client. [···]

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The Wedding Photographer’s Business Plan

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Whether you are just starting your photography business, or you are a seasoned professional wedding photographer, planning for your success is key. With a wedding photography business plan, you ensure that you are ready to handle the challenges that come as your grow your photography business. Starting a photography business is fun and exciting, but as you book more weddings and fill your calendar, what once was your dream job can turn stressful and unmanageable. Having a photography business plan will ensure you can handle your growth and scale.

Download our free guide to discover how to grow and market your wedding photography business!

When you first thought about how to get into photography, and then how to start a photography business, you may have considered hiring an assistant. Once you attempt hiring one, you may realize it is time-consuming to try and teach someone all of the knowledge you have about your business, and your stress is still at a high. So how do you find a way to make your business scalable where you can work ON your business rather than IN it?

“If you want to do a few small things right, do them yourself. If you want to do great things and make a big impact, learn how to delegate.” – John. C Maxwell

In order to run a successful and thriving wedding photography business, it is essential to have a plan. Without one, you may find yourself working on your own in your business until you’re tired and overwhelmed. Being scalable and creating a plan allows you to implement proper systems that give you more time to take pictures and require less time working on other tasks. This results in you saving time, energy, and greatly reducing stress. Here are some tips on how to become scalable for your business and create an effective plan.

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Image by TNK Photo

Determine the Tasks Only You Can Do

Just like you have a wedding photography checklist to ensure you know all your responsibilities for the wedding day, create a list of all your tasks. Make sure to take some time with this and write out everything that you do. This list should be as detailed as possible to be effective. Planning for growth involves creating the systems ahead of time to sustain the growth. Document every step that is involved in each process so you have a thorough list of everything that goes into your daily, weekly, and monthly routine. This includes small tasks you work on and the large projects that take more of your time.

By being as detailed as possible, it gives you the opportunity to determine what steps are actually necessary to complete certain tasks, and which steps can be eliminated. Try to make each task as streamlined as possible – remember, wedding photographers who spend less time working on tasks can dedicate that time to shooting!

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The 5 Steps to Discovering your Ideal Client

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Within the competitive wedding photography industry, there are thousands of photographers who want to book clients who match their brand and message. As a photographer, you spend much of your time working on your business to reflect a certain message that will reach out to like-minded clients. In order to be successful in attracting ideal couples, there are a few steps you need to take to stand out as a photography business owner from others in the industry.

Since finding your ideal client is key to growing your business, we brought in photography duo Jeff and Erin Youngren of The Youngrens, to share some of her insight into finding couples you want to work with. This is the first installment of our 4-part series discussing how to find your ideal client written by Erin, so let’s get to it!

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Are you tired of shooting weddings that aren’t your style? Or working with clients that you don’t enjoy? There’s nothing more difficult than feeling dragged down by your business or dreading your shoots because you don’t connect with your clients or they don’t connect with you. It’s hard feeling unknown, unappreciated, or simply disconnected from your clientele and your art.

I strongly believe that every photographer has a unique client type that is perfectly suited for them. We talk about it all the time in the wedding and portrait photography industry – your target audience, your perfect bride, the right clientele. All different ways to talk about the same thing – your ideal client. [···]

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Top 5 Tips for Shooting Stand Out Images

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When shooting wedding photography, challenges, both arising and unexpected, are nothing more than perfect opportunities to shoot images that stand out. Some of your best images may come from a few of of the toughest situations you are placed in, because you are challenged to think outside of the box and push yourself when it comes to creating stellar images.

 In our webinar, Shooting Stand Out Imagery in the Toughest Situations, wedding photography duo Justin and Mary Marantz discussed how to make obstacles work to your advantage. They shared tips and strategies on how photographers can turn any challenge into an opportunity to shoot some of the most stunning images. We’ve put together the top 5 tips for shooting stand out imagery for you to implement into your business today!

1. Create a Common Theme in Your Images

During the wedding day, every part of your shoot will have its own set of challenges for you to overcome. The easiest way to face these obstacles is to keep the scene free from distractions. Avoid creating too many calculated moments – let the shoot take a natural course that provides you with stunning images. Since the getting ready shoot is about the moments leading up to the ceremony, be sure to highlight the details that represent the bride and groom during this time. The getting ready room may also have many beautiful details, but those are not necessarily what you should focus on during that shoot. [···]

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11 Go-To Poses for the Groom

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As you are shooting with the bride and groom, you spend a lot of time thinking about what wedding photography poses you should use that will make them look their best. In the past, we have covered topics on how to pose the bride, bridesmaids, groomsmen, and family formals. Since posing is a critical part of your shooting routine, we thought we should cover another important part of the wedding day – groom poses! The wedding day is as much about him as it is the bride, and creating specific groom poses will result in standout images that they both will enjoy! Here are the 11 go-to poses for the groom on the wedding day.

Download our free Posing Guide here, with 34 pages of posing tips and tricks from 9 successful wedding photographers!

1. Standing Up Straight

When you start off your shoot, have the groom create classic poses that help him become comfortable with you and the camera. Groom poses need to bring out his attributes and personality. While he is standing, have him face the camera and smile for a few of the shots. Try to change the position of his head as well as the angle of your camera to create dynamic images so that he stays in posture and can easily smile for the shot. This is one of the most flattering groom poses you can do on the wedding day and is often one that will get selected for the album.

2. Adjusting Cuff Links or Tie

As you pose the groom, suggest that he adjust his cufflinks or his tie in the shot. When his hands are moving, he will not focus on posing as much and the shot will look more natural. Be sure to also capture his expression as he focuses on the details of his attire. Groom poses that simultaneously capture spontaneity will go a long way for the bride!

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Image Compliments of Justin and Mary Marantz [···]

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Top 5 Tips for Discovering your Ideal Client

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Before establishing an effective wedding photography business, you have to know who you are trying to attract, and most importantly, who your ideal clients are. Ideal clients are your dream clients – they are your target audience, most preferred consumers, and your biggest fans.

In our recent Discovering Your Ideal Client Webinar, wedding photographers Jeff and Erin Youngren discussed how ideal clients bring joy and satisfaction to your business and become the reason behind why you love what you do. Here are 5 helpful tips on how to discover your ideal clients.

1. Profile Yourself

Profiling yourself will help you identify similar interests that your ideal client shares. Since you have your wedding photo editing outsourced to a specialist, you have more free time to start thinking about yourself what’s important to you. Do you value creativity or simplicity? What are the reasons behind your decisions? How do you spend your money and free time? When profiling yourself, you are figuring out what your core values and beliefs are. Writing down these qualities about yourself will make your profiling process much easier. Chances are, some of your same values, hobbies and beliefs will be the same as your ideal clients. [···]

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How to Create a Successful Social Media Strategy

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As a busy wedding photographer, your calendar is full with client meetings, marketing, blogging, and most importantly, weddings. With everything needing your attention at once, it can be challenging to keep track of everything you need to do, especially small day-to-day tasks such as social media. This is understandable, but the good news is there are ways you can avoid forgetting, and instead, continuously stay relevant in the minds of your past, present, and future clients!

Creating a social media schedule for your business is extremely helpful in assisting you with maintaining a consistent and successful workflow. This is one of the benchmark steps in a successful content marketing strategy, which is why we’ve developed 4 steps to help you figure out what works best for you and your business.

1. Decide on your Social Platforms

Before you can determine how often you are posting, you will first need to know what platforms work best for your business. You want your images to make a connection with your audience, and social media platforms are extremely helpful for several reasons. Instagram allows you to share your photos instantly with other users. You can also use Twitter for the same purpose, as well interacting with your followers. Facebook is also great for this because you can use it for contests that engage people in your feed. [···]

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How to Grow Your Wedding Photography Business Guide: 2015 Updated Edition

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In your wedding photography business, there are always ways for you to improve certain areas to stay relevant and desirable as a photographer in the industry. Here at ShootDotEdit, we thrive off of educating photographers and business owners alike!

Since our first guide back in 2014, we’ve learned a lot about how photographers can find success within the ever changing and evolving photography industry. We’re excited to announce the release of an update of one of our most popular guides yet: How to Grow Your Wedding Photography Business: 2015 Updated Edition – A guide made for photographers!

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