With everything you do for your business on social media, it should help you expand your reach and encourage followers to interact with you. Similar to the advanced features for business owners on Facebook, Instagram has also started to provide perks for business accounts. One of these features is a Contact Button for business accounts. This button is for followers to reach out to businesses and get their questions answered, book services, or learn more about you. As a wedding photographer who wants followers to access your website and reach out, this is great news for you. Take a look at the ways you can add and use the Contact Button to encourage higher interaction rates and book more clients with the help of Instagram.
Create a Business Account
You may already be on Instagram, and have followers who are looking for a wedding photographer. Do you have two separate profiles – one for your personal life and one for your business? For you to get the Contact Button, you need to take this step and create an individual account for your photography business. Once you have an Instagram account for your photography business set up, go to your settings and click the option that says, “Switch to Business Profile.” After it prompts you to answer a few questions, your business account will be official.